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Twitter Link Roundup #183 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues | eMarketer – [link]. 20 Innovative examples of guerilla advertising | Desizn World – [link]. To Succeed, Stop Trying To Please Everyone – [link]. YouTube Mobile vs YouTube on Your TV and the Impact of TrueView | LinkedIn – [link].

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. The viral awareness and PR that this mania built for the two brands was unprecedented and incalculable. How a small business used a guerilla tactic to build buzz and drive traffic.

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Putting Additional Context Around Sequoia’s Message

Pascal's View

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia. It is a time to be realistic in their near term assumptions for revenue growth and take nothing for granted.