article thumbnail

How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It allows you to stretch your resources further.

Startup 198
article thumbnail

Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. Ideas need development and implementation — get that done and you’ve still got to run the business. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beware The Consultant

infochachkie.com

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced.

Equity 40
article thumbnail

How You Ask for Innovation Matters

Gregg Fraley, Author of Jack's Notebook

I’ve said for some time that innovation should be everyone’s job, and it’s not just for R&D or product development teams. AND… This is a great study to support broader innovation efforts. Love that this survey quantifies it in a scientific way.

article thumbnail

Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Ideally, the economics of a development investment look like those of a cash investment; typically, a seed investor will get no more than about 20% of a company for his capital. Second, the company must eventually own the product development and maintenance functions in-house.

article thumbnail

How to Turn Your Hobby Into a Business

Up and Running

Make those tweaks before fully entering the market – and understand that, for most entrepreneurs, this is a process, not a single final product. Develop a Plan. As you develop a business plan and a roll-out plan, and think about each step along the way, and what you will need to take each step.

article thumbnail

What is the perfect startup team?

www.quora.com

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team?