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What’s the problem with too much funding?

Version One Ventures

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine. And after all it was in my background. But it wasn’t an Atlas rocket either. The economic upheaval of the 21st century gave a boost to the requirement for technological competitiveness.

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article thumbnail

What’s the problem with too much funding?

Version One Ventures

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

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Closure

Steve Blank

Any guerilla sales tactics somebody may know for situation like this? You just can’t change this mainstream customer with a direct approach. I bet there are a lot more wasteful spending when the purse-holders are always on the risk-averse side.