A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. During beta-testing they would be guinea pigs. During ideation, they would brainstorm. After release of v3.0
The Startup Magazine
NOVEMBER 21, 2018
All you have to do is use a few customers as guinea pigs for a prototype of your service or product. This will guarantee you sales which is what business is really about; not looking cool. Get Customer Feedback. It is essential to get as much feedback from customers as possible. You can do this while creating your business model.
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Mike Michalowicz
AUGUST 1, 2014
GAAP’s fundamental formula for profit is simple: Sales – Expenses = Profit. Sales – Expenses = Profit is a lie. Now consider a new formula, where a business takes profit first: Sales – Profit = Expenses. I became my own guinea pig for Profit First. The formula doesn’t yield a profit.
Startup Lessons Learned
APRIL 14, 2009
For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.
Duct Tape Marketing
MARCH 14, 2014
Contrary to popular belief, having a social media page full of fake likes or followers generally won’t help you achieve your marketing objectives – including driving sales. Fake Likes Don’t Turn A Profit. Fake Likes Can Be Harmful.
Up and Running
AUGUST 15, 2016
Wouldn’t it be great if, instead of having to fight, hunt, and practically beg for each new sale, you could set up a business in such a way that all your customers paid you regularly, time and time again? See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Home and garden.
Hearpreneur
OCTOBER 9, 2016
of endlessly trying different brands of lashes and adhesive (which hurt my business profits) and unfortunately my clients were the Guinea pigs who were getting inconsistent results because of it (which hurt business profits even more!). I was tired.
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