Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. They shorten the sales cycle, mitigate risks, and provide assurance in the context of technical due diligence. They provide a variety of compliance solutions for such cases as SOCS and PCI.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Startup Professionals Musings

JANUARY 13, 2017

The goal is to deepen the relationship, and discover if their needs match your offer. Learn to sell in a way that matches your personality and your strengths, and differentiate your business with marketing materials and collateral that are unique to your style and voice. Listen closely for what they are saying and expressing.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

Startup Professionals Musings

AUGUST 24, 2012

The goal is to deepen the relationship, and discover if their needs match your offer. Learn to sell in a way that matches your personality and your strengths. As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude. Don’t forget to follow-up.

Product 227

Product Sales Cycle Matching Social Media 227

Startup Professionals Musings

JUNE 6, 2011

The goal is to deepen the relationship, and discover if their needs match your offer. Learn to sell in a way that matches your personality and your strengths. As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude. Don’t forget to follow-up.

Sales 234

Sales Entrepreneur Sales Cycle Matching 234

Austin Startup

NOVEMBER 12, 2017

The decision is yours as to how you package up your offering in a way that matches your goals. If you have a sales model that involves relationship selling to high-level decision makers, you can be sure they would prefer a detailed proposal from you with a request to “sign here.”

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Hire a virtual assistant to find your targets’ emails and other information. Day 1: Post hiring ad for lead generation VA.

Curation 44

Curation Lead Generation Technical Review Email 44

Up and Running

SEPTEMBER 10, 2020

There usually is some other operational metric more readily available out there where you can back into a sales range (square footage of their building, number of employees, sales figures from a key customer, import trade data, etc.). Share a sentence or two of your go-to-market strategy.

Business Plan 124

Business Plan Elevator Pitch Equity Private Equity 124

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Every client referral programs are probably the ones you are most familiar with, a gift certificate, refer-a-friend model, donation matching offers, etc. Customers and Hiring Use your referral system for hiring.

Programming 87

Programming Small Business Advisory Board B2B 87

Startup Lessons Learned

APRIL 14, 2009

Perhaps they’ll be able to hire someone especially skilled in the marketing skills needed to find this positioning. In these examples I was selling enterprise software where the vocab matched perfectly. Now that Im in a web based company Im finding a difficult match the framework, culturally. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. These accounts are a combination of marketing and sales data and require complete alignment from both teams. How do they match up to the competition ? What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Start small, and then start hiring new talent to expand upon what you’ve started. All-in-all, the message we were putting out to the world didn’t match the needs of the audience. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Hire & fire – tools to do a job. match the brand ethos, congruent with the website. Offline sale – typically. Long sales cycle – 18 months or more.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 10, 2020

Potential hires don’t have a 10-year experience that confirms they’ll be great,” concedes Borghesi. “So, Is the potential hire showing the grit, the flexibility, and resilience that tells you they’ll be able to figure it out along the way?”. Breadth of knowledge, depth of experience. Laura Borghesi. The solution?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

NOVEMBER 13, 2019

Scaling a people-intensive business requires hiring and retaining exceptional talent. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Scaling is a people challenge: hiring the right ones, getting them up to speed, building career paths for them, and keeping them around.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Scaling a people-intensive business requires hiring and retaining exceptional talent. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Scaling is a people challenge: hiring the right ones, getting them up to speed, building career paths for them, and keeping them around.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

FEBRUARY 19, 2012

If the product is a box of matches, it’s very easy to understand and very cheap. There is no simple formula to figure out the optimal sales cycle (you can hire a bunch of McKinsey consultants, if you like), you have to base it on observations and testing. How to test the length of the sales cycle.

Email 131

Email Sales Cycle Minnesota Sales 131