Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. You may be the main problem, insisting on making every decision, and hiring cheap helpers rather than help. Excessive support and return activities.

Technical Review 306

Technical Review Metrics Social Media Channel 306

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Up and Running

OCTOBER 1, 2019

It might seem easier to put off thinking about your first essential new hires. Try to do it all and you’ll spend a lot of time learning new skills (that you’ll eventually hire for) when you should be focusing on growing your business. Hire someone who understands Generation Z (or your target demographic). A marketing maven.

Hiring 77

Hiring Technical Review Small Business Forecast 77

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Be sure to hire and cultivate new talent with the right mindset. Before you act, shut up and listen to employees, customers, and futurists. If you can’t measure it, you can’t manage it.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

Startup Professionals Musings

JULY 26, 2023

Most business metrics I see compare current performance to your own previous experience, rather than your performance compared to industry standards and competitors. Amend this culture to highlight and reward new initiatives on a regular basis, with metrics to assess value and progress. The return was far greater than the cost.

Metrics 178

Metrics Technical Review Agile Hiring 178

Mucker Lab

OCTOBER 10, 2023

In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

Startup Professionals Musings

FEBRUARY 6, 2021

Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. That means you have to start with assessing the current state against the same metrics, before you can assess progress or change. Make sure metric results are available to the team, to keep them motivated.

Metrics 387

Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

NOVEMBER 2, 2022

Use metrics to measure results of marketing initiatives. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. The risks you want to take are the ones that you planned for in your resources, set up metrics to measure, and manage on an ongoing basis. Customers like leaders, not followers.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

The Startup Magazine

MARCH 8, 2024

You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns. Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations.

Finance 122

Finance Technical Review Metrics .Net 122

Startup Professionals Musings

OCTOBER 14, 2022

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Board Effect

FEBRUARY 14, 2024

Boards and organizational leaders who are serious about meeting DE&I goals also establish metrics and measurement processes to ensure that successes and challenges are tracked and reported. In other words, DE&I policies and practices must include metrics to gauge the success of those goals.

Metrics 52

Metrics Equity Software Review Leadership 52

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Startup Professionals Musings

SEPTEMBER 22, 2023

You have to start with hiring only people who are willing and able to make serious customer service happen. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Make your service deliver process “happy.”

Technical Review 249

Technical Review Salary Metrics Matching 249

Startup Professionals Musings

JUNE 2, 2021

Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Select new hires with attention to values. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

MARCH 18, 2023

Tends to hire helpers and not develop talent. Idea people are so bright that they don’t see the need to leverage the capabilities of others, or hire people smarter than they are in any given domain. When a major initiative is undertaken, they will anticipate the ripple of implications across the organization.

Partner 206

Partner Cofounder Startup Bandwidth 206

Steve Blank

OCTOBER 10, 2023

In the Agency I dealt with a few difficult personalities focused on empire-building and metrics rather than running sound operations. Unless you can translate how your skills provide commercial value, you won’t get hired. Judgment remains paramount. You will get asked a question like this. I received an offer shortly thereafter.

Government 174

Government CTO Hire Technical Review Advisory Board 174

Startup Professionals Musings

JUNE 17, 2020

Tends to hire helpers and not develop talent. Idea people are so bright that they don’t see the need to leverage the capabilities of others, or hire people smarter than they are in any given domain. When a major initiative is undertaken, they will anticipate the ripple of implications across the organization.

Founder 329

Founder Cofounder Bandwidth Matching 329

Startup Professionals Musings

FEBRUARY 8, 2020

Use metrics to measure results of marketing initiatives. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. The risks you want to take are the ones that you planned for in your resources, set up metrics to measure, and manage on an ongoing basis. Customers like leaders, not followers.

Management 322

Management Entrepreneur Forecast Stock Options 322

Startup Professionals Musings

JANUARY 8, 2021

You have to start with hiring only people who are willing and able to make serious customer service happen. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Make your service deliver process “happy.”

Technical Review 385

Technical Review Salary Metrics Matching 385

This is going to be BIG.

AUGUST 31, 2011

At a board meeting yesterday, a management team was talking about their hiring needs and some of the challenges they're having hiring great people. Here's a simple tip: track hiring analytics and assign them to someone. If you're not interviewing enough people, you're not going to be able to hire someone--simple as that.

CTO Hire 113

CTO Hire Hiring Bandwidth Metrics 113

View from Seed

MARCH 24, 2021

In this comprehensive template and guide we break down each of the nine core sections in the deck: intro , team , what do you do , is it working , why does it matter (market) , can you be the best in the world (product, growth, financial metrics) , where are you going , what do you want (the ask) , and appendix. Hiring Your Team.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. When should I hire a fractional CMO?

Hiring 79

Hiring Leadership Differentiation Cost 79

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

Startup Professionals Musings

JANUARY 15, 2020

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

The Startup Magazine

MARCH 4, 2023

It’s an important metric for employers & managers because high turnover is often expensive and disruptive for the organization. Hire the Right People One of the most effective ways to reduce employee turnover is to ensure that you are hiring the right people for the right job.

Employee 161

Employee Management Software Review Technical Review 161

The Startup Magazine

SEPTEMBER 2, 2021

As far as the company goes, an LMS is a great way to cut down on training costs and the time it takes to process and complete the onboarding process for a new hire. Types of Metrics Provided by an LMS. Other metrics provided include reports on peer review activity, fastest answers given, sharing activity, content views, and so on.

Management 141

Management Software Review Metrics Retention 141

Steve Blank

OCTOBER 15, 2019

Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. This typically plays out in three ways: Often the first plan from leadership for innovation is hiring management consultants who bring out their 20th-century playbook. The consultants reorganize the company (surprise!),

Government 315

Government Technical Review Acquisition Metrics 315

Startup Professionals Musings

MAY 29, 2019

Institute deep metrics measuring all aspects of the customer experience. Raise the bar to avoid the biggest hiring mistakes. At Amazon, every position hire is assigned a “bar raiser” who is independent from the hiring team, and especially recognized for making good hires. Accept no excuses.

Artificial Inteligence 222

Artificial Inteligence Agile Technical Review Demand 222

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Analytics vs. Finance?—?what’s

Analytics 149

Analytics Hiring SQL Forecast 149

Eric Friedman

JUNE 17, 2021

I also love figuring out where a founder is going and what their north star metric could be, both now and in the future. His unique insight into shift workers is that if you can align the incentive structures, minimize turnover, and help with hiring – you are vastly more interesting to merchants than any tool or service out there.

Metrics 78

Metrics SMS Cofounder Lean 78

YoungUpstarts

JUNE 9, 2019

For many remote (and even regular) companies, company culture is something ethereal and abstract: while the most important metrics (customer engagement and satisfaction, employee turnover and retainment) are closely monitored, features like company culture are often neglected. by Denis Kryukov from Soshace.

Balance Sheet 159

Balance Sheet Web Development Software Engineering Retention 159

YoungUpstarts

JUNE 10, 2020

Mentioning those blogs can give hiring managers positive vibes about you. Including metrics will tremendously help in increasing the authenticity of your achievements and claims. Recruiters will take note of your ability if you can insert some metrics on your resume. Stats and Numbers.

Java 173

Java Software Review Metrics Naming 173

The Startup Magazine

APRIL 25, 2023

Here are a few ways to align workforce planning with financial objectives: Conduct regular analyses of the costs: these costs are associated with hiring, training, and retaining employees. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 128

Finance Retention Forecast Employee 128

YoungUpstarts

JANUARY 23, 2020

You may want to hire someone specialised in running an event on the day. There will be a set of metrics to judge the success of this event. If you can anticipate what these metrics are, you can aim to achieve them. When you are deciding on the metrics, you are also helping define your priorities.

Social Media 173

Social Media Metrics Hosting Technical Review 173

Steve Blank

JANUARY 17, 2023

These studios have different metrics than startup studios whose limited partners are private family offices or venture capitalists. Firms asking for greater than 60% are actually hiring an employee rather than a founder. Why Would an Entrepreneur Join a Venture Studio? What percentage of equity are they asking for?

Technical Cofounder 346

Technical Cofounder Intellectual Property Technical Review Incubator 346