ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Duct Tape Marketing

APRIL 27, 2023

So it could be a sweeping turn, like a new product launch or, you know, refocusing your company, or it could be a minor turn like, uh, or a less sweeping turn like who you hire or who you fire or how you price your products. Steve McKee (12:47): That's right. And the same is true in business.

Technical Review 65

Technical Review Cofounder Kansas City Tulsa 65

YoungUpstarts

JUNE 21, 2011

At the blue collar level, when friends hire friends or a father expects his children to join the family business, we often believe it’s a sign of strong family values, not unethical or slimy business. Nepotism is a nasty business, especially because it’s hard to imagine we’d behave much differently given the same chances.

Tulsa 157

Tulsa New York Merger Acquisition 157