Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Startup Professionals Musings

DECEMBER 30, 2020

Actually, building and nurturing the right team is the hard part, requiring communication, hiring, and leadership. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Even the best solutions require marketing to survive.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. Maybe it was seeing the stony faces of the six ex-Mossad agents that we had hired to secure the plaza in the event something went wrong. Going Viral. But when Ronaldo arrived on set, something changed.

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Startup Professionals Musings

FEBRUARY 8, 2020

Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. Recruit the best team members and provide incentives.

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Management Entrepreneur Forecast Stock Options 322

The Startup Magazine

NOVEMBER 9, 2019

But if you just want a website for your business and you have no coding experience, hiring a web developer becomes your only option. Fortunately, there are many reputable firms that specialize in UI design that you can hire to do all the design work for you. Misconception #2: Once Your Website Is Launched, It Will Instantly Go Viral.

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Web Design Developer Software Review 73

Occam's Razor

JULY 12, 2010

Ok not boom overnight… but over the course of a few months the org started to be more data driven, because analysts we hired produced analysis. Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. Invisible Virality. That fed a virtuous cycle. More analysts. You matter.

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Analytics Viral Web Mobile 96

mashable.com

MAY 9, 2011

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Hire someone well-versed in communication between developers, customers and team members.

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CTO Hire Fractional CTO CTO Technical Review 73

Startup Professionals Musings

MARCH 4, 2016

Every business takes time to scale and penetrate a market due to organizational growth, hiring, training, brand building and customer adoption. Hire helpers in lieu of people who are smarter than you. Hire people who can train you rather than ones you need to train. Hire slow and fire fast.

Intellectual Property 120

Intellectual Property Startup Forecast Angel Investor 120

crowdSPRING Blog

FEBRUARY 28, 2011

We hear all the time about the importance of hiring the right people and the expanding universe of advice can be overwhelming; hire slow and fire fast, only hire the “right&# candidate; ask probing questions; check all references; blah blah blah. So to start, here’s why hiring sucks: 1.

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Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

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eCommerce Omaha Entrepreneur SEO 127

Version One Ventures

OCTOBER 31, 2016

When is the right time to hire a growth person? And usually by Series B, startups start hiring a growth team. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality. Every viral company is built on top of a larger, pre-existing platform.

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Software Review South Africa Hockey Stick Viral 60

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition.

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Social Media Entrepreneur Retention Finance 117

The Startup Toolkit

NOVEMBER 10, 2012

Spoiler: You can’t hire out sales because in the early days it’s about learning, not selling, and hired guns can’t bring back bad news. It’s as big of a deal as getting your viral loop working — it’s how you’re going to acquire customers at scale. It takes time to get the roadmap solid.

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Hiring Founder Viral Early Stage 51

Startup Professionals Musings

AUGUST 27, 2014

Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. Recruit the best team members and provide incentives.

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Startup Forecast Stock Options Technical Review 283

Startup Professionals Musings

FEBRUARY 17, 2018

Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. Recruit the best team members and provide incentives.

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Forecast Stock Options Technical Review Metrics 161

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Some startups hire more people to delay automation, or spend money wildly on new tools for the future. Introduce automation consistent with growth rates. Both are strategies for business failure.

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Startup Social Media Metrics Viral 335

The Startup Magazine

FEBRUARY 10, 2021

Hire Diverse Employees. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. Having the pulse of foreign markets and how the best marketing firms work in those countries also helps. So, train yourself to spot new opportunities, no matter where you are in the world.

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Social Media SEO Programming Technical Review 158

Rembrandt Communications

JANUARY 1, 2024

Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Take the time to plan your public relations for the year ahead (or hire a PR expert to do it for you!). Now, start over! Yes, this is an ongoing process.

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Public Relations Viral PR Social Media 130

YoungUpstarts

DECEMBER 4, 2019

This is especially relevant with new hires that might benefit from the chance to draw on their peers’ knowledge as they get into the swing of things. Facilitating honest communication and open collaboration is a critical part of greasing the gears. Although not all employees like working together, many thrive on the prospect.

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Employee Technology Cofounder Viral 136

Brandanew

MAY 29, 2015

Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

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Curation Social Media Viral Startup 100

Both Sides of the Table

JANUARY 11, 2014

So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” If you can’t do this, nothing else really matters.

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Technical Review Hockey Stick SEM Channel 384

The Next Web

DECEMBER 19, 2013

More often than not, hiring managers rely on trusted recommendations and evaluate applicants based on tangible things they have accomplished. GitHub shows hiring managers what they have accomplished. It’s a Long-Term Investment - It’s highly unlikely your first, second, third, or 50th post will “go viral.” And it paid off.

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Stealth Cofounder Social Media Viral 167

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

FEBRUARY 13, 2021

Successful people look for complementary co-founders, and hire a multi-faceted team. Pervasive communication to your market is always required, including ads, trade shows, viral videos, and online influencer courting. A successful startup requires a full understanding of multiple domains, rarely embodied in one person.

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Stealth Startup Metrics Viral 406

Duct Tape Marketing

DECEMBER 15, 2022

She does not have to be the one to execute it, but imagine her every Monday she's just gonna set up her phone and record a couple of little snippets of tips and then hire somebody to go do all the editing and put it on TikTok and make sure that it's being engaged with. There is no way I would let them hire that out. For to what end?

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Community Framework Advisory Board Viral 82

ConversionXL

APRIL 4, 2017

Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If, for every customer you acquire, you can acquire 1-10 more with viral loops , you can spend a lot more on acquiring that first customer, right? If you sell shoes, would virality work for you?

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Channel Marketing Viral SEO 118

YoungUpstarts

JUNE 21, 2013

If you choose not to hire a professional web developer for your site design, consider some of the business websites that you have visited as a customer. Building a professional website, user-friendly site is a somewhat more complicated undertaking, but is absolutely crucial for any business wishing to operate in the digital world.

Marketing 144

Marketing Startup Technical Review Viral 144

Hunter Walker

FEBRUARY 15, 2023

For example: On her viral ‘ Working With Claire ’ guide I think that founders should write a guide to working with them. Scaling People: Tactics for Management and Company Building promises to be one of the best reads in 2023. It would be one of the pieces I’m describing, to clarify the founder’s role: “What do I want to be involved in?

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Cap Table Hiring Viral Valuation 74

Both Sides of the Table

JUNE 28, 2018

There is nothing viral! Because Bird was first to market, extremely innovative, quick to hire talented leadership and an experienced founder it was able to raise $125 million in an extraordinarily short period of time. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.

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San Francisco Valuation Technical Review Los Angeles 256

Startup Professionals Musings

SEPTEMBER 9, 2015

Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Trying to save money by recruiting family members, or hiring only interns, is a bad risk. Recruit the best team members and provide incentives.

Forecast 120

Forecast Startup Stock Options Technical Review 120

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. They may decide to acquire the startup in order to hire the team for another project in their portfolio. It’s a term of respect and endearment. Growth-hacking” marketing.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Some startups hire more people to delay automation, or spend money wildly on new tools for the future. Introduce automation consistent with growth rates. Both are strategies for business failure.

Social Media 329

Social Media Metrics Viral Channel 329

Aymeric Gaurat-Apelli

AUGUST 5, 2010

Why you might need some help Too often I see businesses throwing money on custom Facebook applications development or Facebook pages thinking that just because it is on Facebook, it will go ‘viral’. – Contact me at aymeric[at]wiselabs.net if you are interested in hiring me for some Facebook consulting.

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Australia Hiring Ruby New Zealand 32

David Teten

OCTOBER 3, 2013

[entity display="Next" type="organization" subtype="company" active="true" key="next" ticker="NXGPY" exchange="London" natural_id="fred/company/3064"]Next[/entity] week, I’ll post part 2 in this series: how to hire an outsourced designer for your company. Here are 5 keys to look for in hiring an A-Quality Startup Designer: 1).

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Design Venture Capital Startup HTML 114

ReadWriteStart

NOVEMBER 10, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Hiring The Right Candidate. After all, virality often tends to be based on ideas that are new to the public.

Social Media 134

Social Media Media Programming Viral 134

Aymeric Gaurat-Apelli

AUGUST 5, 2010

Why you might need some help Too often I see businesses throwing money on custom Facebook applications development or Facebook pages thinking that just because it is on Facebook, it will go ‘viral’. – Contact me at aymeric[at]wiselabs.net if you are interested in hiring me for some Facebook consulting.

Australia 28

Australia Hiring Ruby New Zealand 28

Aymeric Gaurat-Apelli

AUGUST 5, 2010

Why you might need some help Too often I see businesses throwing money on custom Facebook applications development or Facebook pages thinking that just because it is on Facebook, it will go ‘viral’. – Contact me at aymeric[at]wiselabs.net if you are interested in hiring me for some Facebook consulting.

Australia 31

Australia Hiring Ruby New Zealand 31