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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

If you have a white paper or customer testimonial, feature it. Whether you create the site yourself or hire someone to help you, choose a proven website building platform, like WordPress, with templates that are easy to update and modify. Profiles of founders and advisors add credibility. Keep it simple.

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Technology is The Key to ESG Transparency for Nonprofits

Board Effect

ESG Requires Scrutiny The practice of ESG means scrutiny on your own internal procedures: Are you hiring with diversity in mind? In an era where transparency, accountability, and social responsibility are paramount, nonprofits are turning to technology as the catalyst for achieving ESG transparency.

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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. If you're not the type who can connect with people based on a simple message, told succinctly, then hire someone who can. You can cover everything you need to convey in 20 pages of text. Polish the overall look and feel.

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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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10 Business Plan Tips Too Many Entrepreneurs Forget

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. If you're not the type who can connect with people based on a simple message, told succinctly, then hire someone who can. You can cover everything you need to convey in 20 pages of text. Polish the overall look and feel.