What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Start by hiring great people. Who benefits from a style guide? New employees.
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