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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

As an investor and former founder, I know that scalable growth (and the pretty hockey stick graph) is the holy grail for every startup. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality. The best incentive depends on the nature of your marketplace.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.

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How Typeform became the world’s most popular online form creator

The Next Web

We asked these companies to tell us the data backed story on how key decisions were made, which growth hacks led to the much loved hockey stick curve, and how this impacted their company. Today, Typeform’s Director of Growth Pedro Magriço shares the story of how Typeform built a Saas-tool that went viral.

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Should Every Entrepreneur Expect or Aim for "Hockey Stick Growth?"

Small Business Force

Virtually, every business plan that's ever been presented to the investor community, invariably, has that fabled "hockey stick growth" period where suddenly revenue jumps exponentially. So, while "hockey stick growth" might be something you're chasing, it may not be something you can manage. Don't just let it happen.

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How Typeform became the world’s most popular online form creator

The Next Web

We asked these companies to tell us the data backed story on how key decisions were made, which growth hacks led to the much loved hockey stick curve, and how this impacted their company. Today, Typeform’s Director of Growth Pedro Magriço shares the story of how Typeform built a Saas-tool that went viral.

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How to hustle your way to growth

The Next Web

With the advent and proliferation of “growth hacking”, many products are launching with hopes of leveraging data, A/B tests, and viral loops to manufacture a hockey stick growth curve. It’s easy to think you can growth hack your way into an overnight success, but in practice it rarely works out that way.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).