A Startup’s First Steps: What’s In A Name?

Gust

Historically, most bricks-and-mortar businesses were named after their founders, and large corporations often have a publicly traded parent company that holds all of the stock in many operating units that have familiar or famous names (e.g., AMR as holding company for American Airlines). Even technology companies followed this tradition in the early years; for every IBM, Intel or Microsoft there was a Fairchild, Hewlett-Packard or Wang.

Naming 103