10 Questions to Help You Figure Out Where Your Audience Gets Their Information


Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. How we filter information. Once we hone in on who our audience is, it’s time to collect information about them.

Is vendor information flow too lumpy?

deal architect

Charles Phillips, CEO of Infor recently hosted a virtual fireside chat. It’s something I have encouraged him to do in the past. It was only a half an hour or so and one of my analyst colleagues said it had. Industry analysts (Gartner, Forrester, AMR, others) Industry Commentary

Apple and Women in Information Technology

Feld Thoughts

There was plenty of Apple news yesterday, but the one that lit me up was the announcement that Apple is partnering with the National Center for Women and Information Technology to help create a broader pipeline of female technology workers.

Mentors 10/18: Hold Information In Confidence

Feld Thoughts

As we continue deconstructing the Techstars Mentor Manifesto , today’s item is about keeping information confidential. In exchange, mentors will hold information in confidence. If you are uncertain, ask the person who you got the information from. But assume we are respectful, conscientious about what we can and can’t share, and fundamentally default to holding information in confidence.

Can Startups Surf The Huge Information Tidal Wave?

Startup Professionals Musings

You need to start now to understand the trends and specifics of the information tidal wave that is building up in front of us. Big Data Christopher Surdak entrepreneur information wave startup

Information Technology Predictions For 2016 And Beyond

YFS Magazine

Grow Operations big data Cloud Computing cloud technology data security information technology IT technologyThese are just a few of the predictions that will likely happen in 2016. Consider it a snapshot of the IT community.

8 Ways to Surf the Entrepreneur Information Wave

Startup Professionals Musings

The Internet and its information wave have changed everything – it’s the problem, with constant change, and it’s the solution, if you use it to navigate quickly and self-educate. You can ride the information wave, or be swamped by it.

If You Get All Your Information On The Entrepreneurial Ecosystem From HBO, You’re Screwed

Feld Thoughts

The post If You Get All Your Information On The Entrepreneurial Ecosystem From HBO, You’re Screwed appeared first on Feld Thoughts. This is the best quote I’ve seen all week. It’s from Greg Sands post on TechCrunch titled The Real Silicon Valley. . Greg is a long time friend and co-investor. I’m on the board with him at Return Path and he’s on the board with my partner Ryan at VictorOps. Along with my partners, we are all LPs in Greg’s fund Costanoa Ventures.

The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is information discovery.

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What if you come across juicy competitor information?


Most CEOs want to obtain information about their competitors in the most subtle and non-obvious ways. And of course, most are willing to trade information to get information. What does a CEO do with this wonderful, rich information dropped at his door at no cost or obligation?

Keeping Your Information Safe When Ordering Government Documents

The Startup Magazine

You have to key-in sensitive information such as your social security number online for you to access services. To help you stay safe online, here are four tips to keeping your information safe online when ordering government documents from home.

Acting With Incomplete Information in a Startup

Up and Running

Recently this happened again for me in the topic of making decisions based on incomplete information. Incomplete information. I first came across the phrase “acting with incomplete information” in a blog post Mark Suster wrote over a year ago titled “What makes an Entrepreneur?

Innovative Technopreneurship In The Information Age


Money is another major limiting factor for entrepreneurs, and here too the information age has given entrepreneurs a powerful tool: crowd funding. By Brandon Peters.

How Much Information Should you Give VCs for Due Diligence?

Both Sides of the Table

By the time a partner shows you some interest and has take 2 or more meetings they are probably beginning to ask you for more information. The only real benefit of their having this information is in preparation for a term sheet. This is a hot topic I’ve been asked a lot about recently.

The digitisation of analogue information

The Equity Kicker

A couple of weeks ago I wrote about the opportunity to find value in the shadows of big data by gleaning insights that are unrelated to reason the data was collected in the first place.

98% of Americans Distrust Information On The Internet: Mancx Survey


According to a survey commissioned by online business community Mancx and conducted by Harris Interactive , almost every American adult respondent (98-percent) who looks for information online distrusts the information they find.

Start an Informational Product Business — Step by Step Guide

Up and Running

Start an informational product business! What is an informational product business? The most recognizable informational product business is The Video Professor – where he teaches novices how to use eBay, Microsoft Excel, Adobe Photoshop, and more.

Big data: Information is NOT knowledge


Adding context to data takes this information and creates actionable knowledge. That’s data dense with information that is useful. Google analytics provides this information at no cost for websites and pages viewed. Say that you have a log file of every contact to your website.

Top 5 Tips To Keep Your Business Information Safe from Hackers


Recently, the US Office of Personnel Management admitted that more than 21 million people were possibly affected by information stolen from its computer networks, including Social Security numbers and other sensitive data. So how do you keep your business information safe from hackers?

Why You Don’t Want to Give Financial Information to All of Your Investors

Both Sides of the Table

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. There’s another issue I can add to your list of things to be aware of – information rights. He informed the investor that this was a violation of confidentiality clauses and we now have our company counsel reviewing the situation.

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Data to inform hyper local advertising

The Equity Kicker

I guess I enjoy this sort of analysis because it informs my view of how the world works which helps with my personal life, but is a real help with investing where I need to form views about what products will work in what markets on the back of very little data.

Y Combinator Informs 15,000+ Startups: You’re in, You’re Out, You’re All Accepted to Startup School


The post Y Combinator Informs 15,000+ Startups: You’re in, You’re Out, You’re All Accepted to Startup School appeared first on SiliconHills. By Laura Lorek Publisher of Silicon Hills News Building a startup is like riding a roller coaster of emotions for most founders. Monday it was a particularly difficult ride for more than 15,000 founders because of a technical glitch by Y Combinator. The Mountain View, Calif.-based

Have Entrepreneurs Become Too Informal?

Seeing Both Sides

I love dressing informally, maybe too much. But lately, I have been wondering if entrepreneurs have taken informality too far. When asked to present their story, they ramble informally without a cogent direction. But I can''t stand sloppy, informal thinking.

How Fitness Freak Ryan Lee Became A Millionaire Information Marketer

Entrepreneurs-Journey.com by Yaro Starak

That passion eventually lead to starting a website to share information about personal training, which eventually became a six figure online membership site, then several and eventually a multi-million dollar information publishing business.

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Which Business Model Is Best: Selling Services, Software, Information Or Physical Products?

Entrepreneurs-Journey.com by Yaro Starak

The post Which Business Model Is Best: Selling Services, Software, Information Or Physical Products? Product Creation business models consulting practice information product marketing selling softwareI’m getting old, at least in internet years. It’s almost 20 years now that I have been online and had some kind of website of my own. During this time I’ve played with all kinds of different business models, all kinds of different ways to make money online.

The 3 Pillars To Create A Successful Information Product

Entrepreneurs-Journey.com by Yaro Starak

… Read the rest of this entry » Make Money Online Frank Kern information products state of the internet 2012Frank Kern kicked off this year with his State of The Internet address. This is a speech where Frank talks to the Internet marketing community and discusses where he thinks things will be headed for in the upcoming year. This year was a simple speech, but I believe it has the potential to make a profound impact.…

What Technology I Currently Use To Sell Information Products Online

Entrepreneurs-Journey.com by Yaro Starak

Tweet Back in 2006 I began the process of researching which technology systems to use to sell an online teaching course. I had originally planned to release an ebook and was looking at using Clickbank , or even just selling directly with a Paypal link.

How To Raise The Perceived Value Of Your Information Products

Entrepreneurs-Journey.com by Yaro Starak

Eben’s first video focused on the potential of selling information, especially if you can marry the convergence between what you know and what people go looking for information about.

Belinda Weaver: How To Go From A ‘Paid-By-The-Hour’ Freelance Copywriter To Making Money While You Sleep Selling Information Products

Entrepreneurs-Journey.com by Yaro Starak

The post Belinda Weaver: How To Go From A ‘Paid-By-The-Hour’ Freelance Copywriter To Making Money While You Sleep Selling Information Products appeared first on Entrepreneurs-Journey.com. Entrepreneur Profiles Podcasts Podcasts & Podcasting Podcasts Pillar belinda weaver copywriter Copywriting freelancer Freelancing information product

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Using Artificial Intelligence to Humanize Management and Set Information Free

Reid Hoffman

This may sound a bit Big Brother-ish, but the effect will be to give knowledge workers new and powerful tools for collecting, understanding, and acting on information. This essay originally appeared on MIT Sloan Management Review as part of their Frontiers Essay Series.

How to do your PR in the age of information overload

The Next Web

The post How to do your PR in the age of information overload appeared first on The Next Web. Javier Sanz is a marketer at Quaderno.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences


Information architecture is no joke, yet overwhelming majority of businesses have structured their site using the IMO method – “in my opinion” While common sense is a useful tool and a lot of sites are very simple (e.g. What is information architecture?

The 2 things people who sell information for a living must remember

Start Up Blog

No one will steal your ideas: Those that could steal them successfully never do it, while those that need to steal your information, rarely get traction.


Which Business Model Is Best: Selling Services, Software, Information Or Physical Products?

Entrepreneurs-Journey.com by Yaro Starak

Perhaps just calling them money making techniques rather than fully fledged businesses is more accurate in the majority of… Read the rest of this entry » Marketing, Business & Entrepreneurship business models consulting practice information product marketing selling softwareI’m getting old. Well, at least in internet years. It’s getting close to 15 years now that I have been online and had a website of my own.

Information Does Not Want To Be Free


Information Does Not Want To Be Free. Stewart Brand is infamously reported as saying "information wants to be free"- the rallying cry against any limits on information ownership, the mantra for free content and ideas. Which obviously leads to scorn and mockery : "Youll often hear cypherpunk weenies with poorly-thought-out philosophies trot out information wants to be free as some kind of pseudo-socialist Utopian vision.". Or this: Information Wants To Be Free.

NYC and Chicago indie.vc Information + Q&A Sessions

Bryce Dot VC

I’m heading back east next week and thought it might make sense to host a couple informal sessions where I could give a bit more of the backstory on indie.vc These will be very informal and free form sessions. and where those who’re interested in participating could ask questions. So, I’ve lined up dates in NYC and Chicago. NYC will be next Wed evening @ Kickstarter HQ. RSVP here. Chicago will be a brown bag lunch session next Friday @ Basecamp HQ. RSVP here.

Growthink Launches New Business Plan Informational Website

Growthink Blog

We are really excited to announce we have launched a new business plan website, BusinessPlanTemplate.com. As the name indicates, the site will include business plan templates for all types of businesses. Currently, we have forty templates on the site. Templates are organized into 3 categories: Food & Retail, Service, & “Other” business plan templates. read more. Dave Lavinsky

How I Started Selling Information Online: What It Takes To Become An Infopreneur

Entrepreneurs-Journey.com by Yaro Starak

An infopreneur is an “information entrepreneur&# , someone who turns words (or more specifically, information) into income – in a number of innovative ways. I’m an infopreneur who uses the Internet as a medium for distributing and monetizing information. In that report, Bob explained the real value of building a business around information and infoproducts. What’s really valuable is INFORMATION. Information is precious.

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50 Questions: What financial information does a VC want to see?

The Equity Kicker

We get a lot of emails from companies who send us business plans or executive summaries which don’t include any financial information. Financial information helps us evaluate whether a business fits with our strategy in two ways.

Eben Pagan Asks: Why Aren’t You Selling Information Products?

Entrepreneurs-Journey.com by Yaro Starak

That’s not to say that it’s easy to succeed and profit from an information publishing business, but at least the tools we have to do so require minimal skill to set-up and there are thousands of people who are willing to do the set-up work for little cost. Starting any business is challenging, but an online business has to be one of the easiest by far to begin, especially if you focus on information as your currency, which online, it is. I feel blessed (or lucky!)

$400 for The Information Is About What’s Missing, Not What’s There

Hunter Walker

What are we, less than two week’s into Jessica Lessin’s launch of The Information ? The Information is meant to be a business expense, with an audience who is less price sensitive because they’re (a) rich or (b) making the company pay. For me the value in The Information is not solely in what they’re providing but what they’re leaving out. Two other The Information randoms: 1.

Can You Apply The Minimum Viable Product Principle To Information Products?

Entrepreneurs-Journey.com by Yaro Starak

Lean startup principles are particularly good for a software company because of the unlimited features you could develop (given unlimited resources) contrasting with the need to just get … Read the rest of this entry » Marketing, Business & Entrepreneurship Membership Sites Online Marketing & Internet Business Guides content creation entrepreneurship eric ries information marketing minimum viable product startup company the lean startup

What Separates The Million Dollar Information Marketers From The Rest

Entrepreneurs-Journey.com by Yaro Starak

I was recently given access to the latest version of Jeff Walker’s Product Launch Formula course (Jeff was kind of enough to grant me access as a top affiliate and buyer of a previous version of the course).