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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. And you thought the Internet was a meritocracy where the best ideas win?

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

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4 Key Assets For Any Successful Website

YoungUpstarts

Mobile Optimisation. The way we interact with the internet has changed dramatically over the past decade. Most consumers now own one of the aforementioned devices, making it possible to access internet data from anywhere in the world. A successful website targets the widest audience possible; mobile optimisation is key.

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7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Display advertising. Email marketing.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Content can go viral – the highest quality stuff is shared. And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. In looking ahead, don’t forget the mobile platforms (iPhone, Android), and location-based services (Foursquare, Curbside).