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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Your online reputation as a company or brand defines how users perceive you on the internet. Again, simply enter your business name and wait for the complaint search results to come up (or, rather, hope they don’t come up).

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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave.

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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name.

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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. Microsoft had just released Internet Explorer 3 which for the first time was a credible contender. Given the name of your company, claiming the letter “e” is an unusual. Explorer logo.

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Entrepreneurs Need Market Data to Back Their Vision

Startup Professionals Musings

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics.

Marketing 243