A Startup’s First Steps: What’s In A Name?


Having taken stock of the main legal documents and actions involved in forming and operating a new startup, let’s crack open the “case” (disregarding the warnings about voiding your warranty) and examine a few of the steps, documents and key decisions to be made in getting a new startup ready for business. As the consumer Internet has matured, it can be a major victory to acquire any decent-sounding name in the core.com top-level domain.

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