A Startup’s First Steps: What’s In A Name?

Gust

Nevertheless, in the era of Internet and mobile services, in which companies tend to have a very direct relationship with end users, most founders want to name the company after the first (or only) product or service around which the startup is built. we gave considerable thought to branding issues as the company branched out from its flagship eHarmony online dating service, adding other services under names like Compatible Partners and Jazzed.

Naming 103