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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave.

Mobile 100
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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Your online reputation as a company or brand defines how users perceive you on the internet. The online reputation of your business is important for finding new clients and keeping your existing ones.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

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Entrepreneurs Need Market Data to Back Their Vision

Startup Professionals Musings

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics.

Marketing 243
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When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. Microsoft had just released Internet Explorer 3 which for the first time was a credible contender. of “e” in the Epiphany corporate logo to the “e” in the Internet. Internet Explorer.

SQL 282
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Get Credible Market Research Without a Consultant

Startup Professionals Musings

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics.

Marketing 221