Startup Professionals Musings
NOVEMBER 27, 2011
Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Streaming video.
Startup Professionals Musings
OCTOBER 30, 2010
Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Search engine marketing (SEM).
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Startup Professionals Musings
DECEMBER 5, 2021
It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before. That’s a double death wish.
Startup Professionals Musings
FEBRUARY 24, 2019
It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before. That’s a double death wish.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). Everything we were taught pre-Internet is still relevant. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Look at Viddy & SocialCast.
Startup Professionals Musings
FEBRUARY 25, 2017
It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before. That’s a double death wish.
Startup Professionals Musings
APRIL 16, 2023
Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.
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