A Startup’s First Steps: What’s In A Name?

Gust

Nevertheless, in the era of Internet and mobile services, in which companies tend to have a very direct relationship with end users, most founders want to name the company after the first (or only) product or service around which the startup is built. As the consumer Internet has matured, it can be a major victory to acquire any decent-sounding name in the core.com top-level domain.

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