Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Customer 294

Customer Marketing Technical Review Iowa 294

Hearpreneur

JANUARY 12, 2018

At 18, he headed to University of Iowa to study dentistry. Aristotle still splits time between, Greece, Iowa, and Chicago, and refers to himself as “Greek born, city raised, and corn fed.” This investment will help us become faster and cut overall costs related to product development without lowering the quality.

Greece 49

Greece Iowa Nicaragua Chicago 49

ConversionXL

SEPTEMBER 30, 2019

Identifying new product development opportunities you might have otherwise overlooked. How much does someone change when they move from Wisconsin to Iowa? Strategically expanding your total addressable market (TAM). You can’t assume what’s true for your current audience is true for your current (and future) TAM.

Audience 125

Audience Artificial Inteligence North America Iowa 125

Duct Tape Marketing

OCTOBER 6, 2014

I do think the frontier feel of Ello, like many other startup networks, has great appeal for pioneers, but in order to make it you’ve eventually got to appeal to the people of Iowa. This is not a slam to my Iowa readers, it’s a nod to your ability to pick presidents!).

Iowa 66

Iowa Social Network Social Media Viral 66

www.quora.com

JANUARY 16, 2011

As a developer, I feel that design/creative is undervalued in the early stages of product development. Notwithstanding examples like Plentyofish, people respond to well designed, well branded products, and that can be important in getting traction early on. Avdi Grimm , Been doing web development in Ruby on.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42