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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? Untagged campaigns (search, email, display, social media etc). If they are like every other company that obsesses with PPC and Yahoo! Not a great situation right?

Analytics 122
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. Hidden Social Media Traffic. Shared social is tricky.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Tools for IP-targeted ads: MRP ; Terminus. Finally, look at how accounts showing intent engage with your business: Who is visiting your website? Gates and weights.

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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.