PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

PR 40

Startup Blog: Intellectual Property (IP) and Know-how: Defined

Taffy Williams

Monday, March 21, 2011 Intellectual Property (IP) and Know-how: Defined This blog will eventually discuss several key issues relating to your technology, including: selection, acquisition of rights, due diligence, commercial market, time to market, end users, size of market, and much more.

Trending Sources

Startup Blog: Think Ahead When You are Negotiating IP Rights

Taffy Williams

Tuesday, May 3, 2011 Think Ahead When You are Negotiating IP Rights In the last few weeks, I was having discussions with a group starting a company in the healthcare field. That is what I advised the NewCo to do, try to get all the IP under one company.

Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. I’d like to take a step back and discuss the significance of IP as a component of the overall value that founders intend to create as they grow the company. How much is it worth investing in cultivating and enforcing an IP portfolio ?

Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Yes, there are examples out there of entrepreneurs who successfully launched their own PR campaigns, netting the kind of national coverage everyone desires.

StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Startup Blog: Virtual Work Force: by Don Alexander

Taffy Williams

I am preparing the next section on IP for this blog which I hope to have completed in the near future. Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra.

Twitter Link Roundup #71 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

With increasing numbers of mobile apps, IP theft is becoming more common – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

You are the Best One to Build Your Startup Brand

Gust

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

The Importance of Partnership Agreements, NDAs, and Security: Lessons from HBO’s “Silicon Valley”

Up and Running

Even from the outset, Pied Piper had problems related to IP, with the founder having to beg a local irrigation company for the rights to the company name. The plan works, the story is killed off, and series’ nominal villain is left with a PR disaster. Image via HBO.

How to get a job in Venture Capital

Jason Ball's TechBytes

3) Work in the industry - Accelerators, PR, HR, Design, IP – whatever. I get asked this question a *lot*. I wrote a post about it back in 2006 on the topic that I could point people to, but it looks a little light, so I thought I’d post an update. There’s no set way to get into VC – it really depends on what you’re starting with (and what role you’re shooting for).

If you don’t think you need it, you haven’t seen greatness

Joe Kraus

I hear it for PR, marketing, HR and sometimes BD. He thought well ahead of us in critical areas of IP, sales and BD. So, if you find yourself saying that you don’t need a {product manager, product marketer, pr person, marketing person, etc}, ask yourself the question first if you’ve ever seen greatness in that position before you really make that decision

IP 40

How to Work with Lawyers at a Startup

Both Sides of the Table

Shame about not getting it in legal writing that you owned the original IP. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Anyone who does IP law in Southern California seems to use Knobbe Martens.

You are the Best One to Build Your Startup Brand

Startup Professionals Musings

I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? What could you learn from looking at your competitors or other tech startups in a different way?

Plans are nothing, but planning is indispensable

Chris Dixon

At the core of the product will be a database that classifies URLs, IP addresses, program downloads, ActiveX objects, and other “web entities” according to their degree of trustworthiness. IP intelligence services, phishing blacklist feeds, website and program popularity data).

Startup Blog: Advisors and Luck Improve Business - Photo Example

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Success and Failure — San Diego Startup Community

Market by Numbers

His IP strategy is likely irrelevant for his particular product and he admits that he’s mostly doing it to appease local investors. (“What’s your IP strategy?”)

The Backuisition and 9 Other Types of Acquisitions [humor]

OnStartups

Sackuisition : This is a deal that's all about the customers or the IP or anything other than the people. It's time for some Friday fun.

SQL 15

Startup Blog: I want to start a Tech or Biotech. What do I do?

Taffy Williams

Intellectual Property & Licenses You now need to find intellectual property (IP) in the forms of patents or pending applications. Most universities have a Technology Transfer Office that will manage IP and handle licensing of patents generated at that Institution.

IP 14

Startup Blog: Scientist & Technical People Can Be Entrepreneurs TOO

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Making the Mobile Shopping Experience Smarter

Inc Startups

This Big Data Start-up Has Some Ideas Tracking the desires and habits of people browsing the Web from a desktop is relatively easy because of all those cookies websites leave behind that allow companies to track a computer''s IP address all around the Internet.

IP 14

Small Businesses Must Make Data Privacy a Priority

Duct Tape Marketing

In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Cloud-based Tripwire SecureScan provides free vulnerability scanning for up to 100 Internet protocol (IP) addresses on an internal network.

SBA 6

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence).

Media 62

Startup Blog: Decisions, Decisions, Decisions ? Second Guessing

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Startup Blog: SME's: Get More of What you Want ? 8 Tips to Help.

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Playground Publishing Gets a Foothold in Finland

ArcticStartup

But the logic with getting behind a publisher is that developers are experts of creating an amazing game experience, but may not have the knowledge to be experts at the marketing, PR, and analytics that make up a successful launch and long-term success.

IP 8

Startup Blog: I Did What?

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

GeoIP for mapping IPs to locations. have serious security problems and seem to be able to weather a small PR storm. Rajivs blog. RSS Archive. July 12, 2012. Scaling lessons learned at Dropbox, part 1. Rajiv Eranki.

SQL 58

Startup Blog: Inventions & Patents are Critical - The Technology.

Taffy Williams

In one company where I managed the patent estate, the company was paying between $250-500K per year for filing and maintenance fees just for the IP which totaled around 50 patents and applications. · Plan for IP costs and the protection of them.

IP 7

Startup Blog: Got Money or Need Money? Doesn't Matter. Focus.

Taffy Williams

The platform allows for multiple projects and products that can be created and protected by the Intellectual Property (IP). Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra.

Startup Blog: Patents and Investors - Mistakes to Avoid to Attract.

Taffy Williams

An entrepreneur running a cash strapped start-up may say to themselves, "I am as smart and possibly smarter than any patent attorney that I may hire to handle my IP needs. He has a good understanding of the Biotech and Pharma industry and IP law.

Startup Blog: Tips on getting a partnership for your early drug.

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Startup Blog: Need Investment? Increase the Chances by Beefing Up.

Taffy Williams

Also, do the best you can on your limited budget to shore up the IP situation. Every day the product is off the market is a day of lost sales while your IP is still protecting it. Startup Blog Steps to consider to start and grow a company. Basics are provided to help entrepreneurs.

100 plus articles published in the Examiner

Taffy Williams

The following articles are published in the Examiner.com and cover issues of startups and entrepreneurship. The list covers all articles published as of April 10, 2013.

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

It’s why as an investor I look for talented teams with long-term vision, a unique point-of-view, differentiated IP and a desire to build something enduring. Avoid the latest fads, trends or PR announcements. Double-down on great people, process & IP.

Startup Blog: Prioritize!

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Not to mention every major agency, many PR firms, etc. This article originally ran on TechCrunch. I’m in Seattle this week. People keep asking me if I’ve “seen anything interesting.&# Of course I have.

Startup Blog: You Have Just Been Told ?The Baby I UGLY?

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.

Startup Blog: Presentation 101 ? Please do not do this!

Taffy Williams

Don’t Skimp on PR (by Liz Roop) Decisions, Decisions, Decisions – Second Guessing Patents and Investors - Mistakes to Avoid to Attra. Think Ahead When You are Negotiating IP Rights A Few Great Links to Startup Articles ► April (11) Beyond Rumsfeld by (Stephen A.