ConversionXL
APRIL 18, 2019
For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.
ConversionXL
MARCH 17, 2021
Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England.
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ConversionXL
JULY 3, 2020
Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.
VC Cafe
JUNE 11, 2011
LumaPartners , a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category.
David Teten
FEBRUARY 24, 2011
Our process to process appeals is particularly bad; # appeals not yet heard forms a vertical line if we graph it. Dickinson: What about bigger international issues: PCT search. You said you’d guarantee a “world-class PCT search” Kappos: I want to be doing as good a job as EPO, JPO, and KEPO (Korea) on this.
Austin Startup
APRIL 25, 2017
The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. How should Google search results appear, how should you navigate them, or how should you read a CNN article versus a Kindle book? I think AR is that big, it’s huge. I don’t know.
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.
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