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Here’s What Startups Really Need To Focus On During The Website Development Phase

YoungUpstarts

But without first emphasizing the foundational, developmental side of things – including elements like website structure, navigation, and SEO – all of this creative energy is a waste. Yet, when you consider how it influences website navigation, SEO, and conversions, you’ll realize how integral it really is to your success.

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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Connecting with founders who are at later stages (~5+ years) are great but memories fade and their views on the past will be colored by the work they do today. This is especially important if you’re young because it can be hard to relate to your peers about your business when they’re studying, working etc.

Founder 101
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Know Your Audience: The Power Of Human-Centered Content

YoungUpstarts

At the same time, the algorithms control search results, and SEO ultimately can have huge effects on your bottom line. As much as SEO can seem like a game played by, for and between software and algorithms, remembering the human element is key. You’re not trying to sell your products and services to Google’s web-crawler bots.

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Want To Increase Your Ecommerce Conversion Rates? Use Video

YoungUpstarts

This means that when people are in the later stages of their decision making process they will turn to Youtube to see if they can find that last bit of information to solve their problem. Instead of trying to find them with SEO or other marketing means, you can simply go right to where they are congregating online.

eCommerce 194
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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). If you want to continue growing with PPC ads in the later stages of your company’s development, you can increase your budget and target keywords more aggressively. Email Marketing. Referral Programs.

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How To Grow Your Online Influence And Why You Are Failing

Brandanew

If one had to determine the whole marketing funnel to generate any business, the steps would be as follows: Stage 1 Awareness – Making sure you’re only getting business in front of your niche of consumers that are likely to spend money with you at a later stage. Master SEO.

Viral 100
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Model for Marketing Maturity, Stage Three: Ignite

Duct Tape Marketing

Add to SEO. Once you’ve created your on- and off-page SEO approach, you can continue to build on it. Hopefully, though, you aim to progress to the later stages. But you can’t do that without the fundamentals from the build stage being in place. Add to SEO. How can you use content to ignite sales?