Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Duct Tape Marketing

JANUARY 26, 2016

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. I spent this past weekend with a group of Duct Tape Marketing Consultants determined to gain a better understanding of how to use metrics to guide our own business and increase the value we bring to client engagements. Increase lead conversion by X.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

APRIL 18, 2017

My advice: referrals are great, but have another lead generation channel as well. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Lead quantity can be a vanity metric. The easiest way is to improve lead qualification.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. At a smaller company, you’re more likely to generalize across a variety of marketing tasks. Know the magic.

Management 141

Management Marketing Campaign Social Media 141

Duct Tape Marketing

JULY 26, 2023

We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Is there a focus?

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

Duct Tape Marketing

JULY 6, 2022

8:56] Number four — building a steady flow of incoming leads. [10:34] 10:34] Number five — how to convert leads into customers. [12:12] 15:23] Number eight — generating referrals and building strategic partner relationships is essential. [16:25] And that's just a lack of steady flow of leads. Those leads to customers.

SMS 90

SMS Retention Metrics Networking 90

The Next Web

AUGUST 17, 2013

New startups need to make sure there is a priority on collecting leads by simplifying the landing page so that the value proposition is clear. Lead Generation. In most cases, this should be successfully capturing a new lead for the business. Patrick Curtis , WallStreetOasis.com. . . Doreen Bloch , Poshly Inc. .

Design 156

Design Startup Flash Mobile 156

Duct Tape Marketing

JULY 26, 2023

We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? There's like 20% of the people out there, uh, that are very into tracking and metrics and data. (09:24): Is there a focus?

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

Up and Running

JANUARY 23, 2018

Work with leads generating companies like Salesripe. In other words, focus a good amount of effort on customer retention rather than customer acquisition. The advantage of this process is that each metric can be tweaked as the sales process is ongoing. Perform Google searches (to identify buying trends for example).

Sales 82

Sales Metrics Business Plan Networking 82

Up and Running

SEPTEMBER 10, 2021

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. However, this impact can be felt throughout your organization in the following ways.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Women Entrepreneurs Can

JANUARY 19, 2023

Meanwhile, a signal is a quality metric the search engine looks for when crawling and indexing your pages. Your page’s ranking depends on search engine algorithms and signals. An algorithm is a set of rules that the search engine uses to determine what appears in the results. Here are five steps to launch such a campaign from scratch: 1.

SEO 52

SEO Algorithm Engineer Software Review 52

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 7, 2014

Over the course of the next 20 minutes Lars & I will dive deep into KISSmetrics processes so you can learn: The up-front investment that helps them generate a continuous stream of leads. The real metrics that help you determine if you’ve achieved product/market fit. & a lot more. Calculate Your Churn.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Let use the question in general way. The post provides more detail. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

MARCH 15, 2016

Lead Generation. I don’t know if it’s the personal touch or education aspect that sales teams bring to the table, but it is worth making sure that the sales team has some goals around retention and onboarding success. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

DECEMBER 4, 2018

In order to be effective, equality must be a meaningful part of the culture, not just a metric. This aids tremendously with our employee recruiting and retention strategy. Plenty of research shows that hiring and promoting with equality in mind, especially at the top, is critical for company success for a number of reasons.

Retention 113

Retention Employee Agile Differentiation 113

Brandanew

JULY 10, 2015

However, there are still some key engagement metrics that you need to map to learn how to measure your content or social engagement. Choose the right engagement metrics to measure using the right tools! all have different key engagement metrics. all have different key engagement metrics.

Retention 100

Retention Metrics Social Media Analytics 100

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 15, 2017

Leads generated. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. Different companies with different goals have different ideas of ROI.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

Leads generated. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue. Different companies with different goals have different ideas of ROI.

Marketing 92

Marketing Analytics Conversion SEO 92

www.rocketwatcher.com

DECEMBER 5, 2011

About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. customer retention. lead generation. Buying: A Marketing Wake-up Call 104 comment(s). Ive also held executive positions at Siebel Systems and IBM.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

OCTOBER 30, 2021

At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. You can do this by tracking metrics and user behavior. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140