ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The inability to retarget video viewers doesn’t preclude lead generation. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. Popular Media: the key to viral marketing. at 7:42 PM.
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.
Hippoland
FEBRUARY 12, 2018
V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.
Hippoland
FEBRUARY 12, 2018
V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. I know nothing about viral marketing. I don’t know how you get that many customers at scale without spending a lot.
www.forentrepreneurs.com
FEBRUARY 2, 2010
For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. All rights reserved.
Expert insights. Personalized for you.
129 
Let's personalize your content