Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing.

Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post.

Proveen Strategies for Local Lead Generation

Duct Tape Marketing

Proveen Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts.

Instagram Lead Generation – The Ultimate Guide

Duct Tape Marketing

Instagram Lead Generation – The Ultimate Guide written by Guest Post read more at Duct Tape Marketing. I think it is safe to say that if your business is not leveraging the world fastest growing social media platform for lead generation, then you are leaving money on the table.

Turn Your Website into a Lead Generation Machine

Duct Tape Marketing

Turn Your Website into a Lead Generation Machine written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. The Duct Tape Marketing website generates leads, does yours? There are numerous tools that allow for lead capture on most websites.

10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. 5) Sequential lead magnets.

Online lead generation overview – seven-part series intro

Up and Running

This is an overview of online lead generation and will serve as the introduction to a seven-part series about online lead generation. Before the days of the Internet, cold calling and going door-to-door was a common practice for lead generation. Others strictly hang in the clouds of the internet while relying on their website and other forms of advertising to generate online leads for them. Let’s call these marketing leads.

How to Perfect Your Lead Generation Follow-up

Duct Tape Marketing

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. In post #3 of 5, I introduced – How to Use Content to Generate a Steady Flow of Leads. What you need is a client generation system.

Ridiculously Effective Technique for Online Lead Generation

ConversionXL

So instead of trying to sell them right away, we should capture leads (emails) instead. However there’s one online lead generation technique that has produced far better results for me than anything else. An average website has a sales conversion of 1% to 2%.

Lead Generation - Your Top 5 Lead Generation Questions Answered

Growthink Blog

Lead generation is critical for all entrepreneurs. To help you with lead generation, below I have answered the most common questions entrepreneurs. Your "leads" are simply your pool of prospective buyers who might be interested in your product or service.

The Changing Face of Lead Generation

Duct Tape Marketing

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. And again, focusing mostly on a local business, what are the factors that get them to show up in organic search?

How to Get Better Lead Generation Results

Duct Tape Marketing

In the same way, a smart lead generation strategy requires a balanced approach. Your sales organization needs to think about how you can “diversify” your lead generation efforts between inbound and outbound sales leads.

Retargeting: A Lead Generating or Lead Repelling Method?

Hearpreneur

With the exception of critics of targeted advertising in general – who can opt out – most potential lead repellants can be cured with a thoughtful retargeting strategy. Online retail is an industry flooded with window shoppers.

Lead Generation – How to Bring more Business to your Business

Blogtrepreneur | Entrepreneur Blog

One of the main tactics is to try lead generation as this can prove invaluable for creating leads with potential investors and deals with other businesses. What is Lead Generation? Lead generation is a successful practice in which valuable relationships are created.

The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Search on Mobile Devices. Even Google’s famed SPAM fighter, Matt Cutts, commented he wouldn’t be surprised if mobile search surpassed desktop this year !

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

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Online Lead Generation Techniques: 5 Best Methods and Keys to Success

Growthink Blog

Get more customers, and you'll generally generate more revenues, more profits and you and your shareholders will be happier. So what are the best ways to generate new leads for your business? One of the benefits of online lead generation is that it's quick.

The Role of Content Has Changed – Here’s How You Can Adapt

Duct Tape Marketing

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Voila, you have a new lead that you can nurture to a sale. Content Marketing Lead Generation Strategy content creation

How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. They allow you to find niche areas with less competition, where you can snatch up leads.

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The Lost Art Of The Cold Call

YoungUpstarts

Find the person : Call into the switchboard, search online. Professionalisms cold calling lead generation sales strategy selling Tom McMakinby Tom McMakin, author of “ How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services “.

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6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

Duct Tape Marketing

Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. 2) Don’t write content for the search engines. Search engine bots come by to scrape your content on a regular basis.

Harnessing Pinterest For Leads And Business Growth

Duct Tape Marketing

Harnessing Pinterest For Leads And Business Growth written by Guest Post read more at Duct Tape Marketing. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right.

Is Lead Funnel Obsession Bad for Your Business

Duct Tape Marketing

Is Lead Funnel Obsession Bad for Your Business written by John Jantsch read more at Duct Tape Marketing. Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels.

Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Search engine optimization. Once you have a website, it’s vital that it can actually be found by search engines.

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A Visual Guide to Local SEO for Small Business Websites

Duct Tape Marketing

He is a Duct Tape Marketing Consultant and employs the DTM system to provide strategic support and leading marketing tools to his clients. A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

SEO 56

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended. By default your ads shows for a huge variety of searches that you never intended.

How to Use LinkedIn Groups to Generate Quality Leads Continuously

Duct Tape Marketing

How to Use LinkedIn Groups to Generate Quality Leads Continuously written by Guest Post read more at Duct Tape Marketing. How do you actually generate Quality Leads from LinkedIn consistently, besides having a powerful LinkedIn profile? LinkedIn Advanced Search.

How Networking Can Increase Your Sales and Help Your SEO

Duct Tape Marketing

Consequently, networking can expand the reach of your business, boost your website’s search rankings, and increase your customer referrals. Although you’ll be doing some work for free, the high-quality leads that you’ll receive from the partnership will override any monetary loss you may have.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Ad Rank is calculated here, determining your position on the search results page based on a combination of bid, Quality Score, ad format, and extensions.

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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. The post How To Optimize Mobile Pages To Drive Phone Leads appeared first on ConversionXL.

Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

This is where a tool called TinEye comes in very handy to do a “reverse image search” to see where else that photo has been used: If you get something like “168 results”, take the time to investigate who else has used that image, and how they’ve used it.

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In Defense Of The Popup…

ConversionXL

I would first like to know what you’re all about and then let me choose whether I want your “FREE Traffic Generation Guide”, “FREE EBOOK” or hop on your newsletter. So they tried different lead-gen plugins until they found one that made a significant change to their bottom line.

5 Characteristics Of High Converting Headlines

ConversionXL

It’s the meta description in the search engine: The “ microcopy ” on magazine covers: And the extra bit of description on books that can make or break our interest: Think this is arbitrary stuff?

How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

Make sure you’re doing relevant searches for your business, services or products on places like Mention.com, and the various social networks. The first two books that come up in a search for “quit smoking” on Amazon are by the same author – with the first having over 500 reviews.

The Inbound Myth

Duct Tape Marketing

The core of inbound is this: create valuable content for your prospects and put it in places (on social media, websites, publications, and search terms) where they hang out. The Difference Between Getting Leads And Making Sales. A Few Tips For Turning Inbound Leads Into Sales.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Use Twitter search to monitor the keywords that are relevant to your business. A quick Google search using the query (with quotes) – “Horror Novels” inurl:forum – also reveals a number of conversations happening in specialized forums dedicated to the subject.

Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Use Twitter search to monitor the keywords that are relevant to your business. A quick Google search using the query (with quotes) – “Horror Novels” inurl:forum – also reveals a number of conversations happening in specialized forums dedicated to the subject.