7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing.

Local SEO for Lead Generation

Duct Tape Marketing

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Business Marketing Review On Lead Generation Tips To Boost Your Customers When Starting Out

YoungUpstarts

An integral part of assessing your startup’s potential is just how you plan on securing your customers – which can be done by first securing a good audience, and then converting them into good leads. as many leads. Lead Generation Tips: How To Pull It Off When Starting Out.

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Duct Tape Marketing

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals written by John Jantsch read more at Duct Tape Marketing. If you own a professional services business, odds are you’re trying to get leads in the door. Develop a client generation system.

The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

Up and Running

Small businesses thrive on fresh leads. Savvy entrepreneurs use a variety of lead-generating ideas to keep new prospects coming in. One of those tools should be Twitter’s Lead Generation Cards. What is a Twitter Lead Generation Card?

Proveen Strategies for Local Lead Generation

Duct Tape Marketing

Proveen Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts.

Instagram Lead Generation – The Ultimate Guide

Duct Tape Marketing

Instagram Lead Generation – The Ultimate Guide written by Guest Post read more at Duct Tape Marketing. I think it is safe to say that if your business is not leveraging the world fastest growing social media platform for lead generation, then you are leaving money on the table.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Online lead generation overview – seven-part series intro

Up and Running

This is an overview of online lead generation and will serve as the introduction to a seven-part series about online lead generation. Before the days of the Internet, cold calling and going door-to-door was a common practice for lead generation. Others strictly hang in the clouds of the internet while relying on their website and other forms of advertising to generate online leads for them. Let’s call these marketing leads.

Ridiculously Effective Technique for Online Lead Generation

ConversionXL

So instead of trying to sell them right away, we should capture leads (emails) instead. However there’s one online lead generation technique that has produced far better results for me than anything else. An average website has a sales conversion of 1% to 2%.

Turn Your Website into a Lead Generation Machine

Duct Tape Marketing

Turn Your Website into a Lead Generation Machine written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. The Duct Tape Marketing website generates leads, does yours? There are numerous tools that allow for lead capture on most websites.

10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. 5) Sequential lead magnets.

Lead Generation - Your Top 5 Lead Generation Questions Answered

Growthink Blog

Lead generation is critical for all entrepreneurs. To help you with lead generation, below I have answered the most common questions entrepreneurs. Your "leads" are simply your pool of prospective buyers who might be interested in your product or service.

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Lead Generation with Facebook Ads.

The Changing Face of Lead Generation

Duct Tape Marketing

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals.

Retargeting: A Lead Generating or Lead Repelling Method?

Hearpreneur

With the exception of critics of targeted advertising in general – who can opt out – most potential lead repellants can be cured with a thoughtful retargeting strategy. Online retail is an industry flooded with window shoppers.

How to Get Better Lead Generation Results

Duct Tape Marketing

In the same way, a smart lead generation strategy requires a balanced approach. Your sales organization needs to think about how you can “diversify” your lead generation efforts between inbound and outbound sales leads.

How to Perfect Your Lead Generation Follow-up

Duct Tape Marketing

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. In post #3 of 5, I introduced – How to Use Content to Generate a Steady Flow of Leads. What you need is a client generation system.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. And again, focusing mostly on a local business, what are the factors that get them to show up in organic search?

Widening the Net – Expand Your Digital Presence as an SME

The Startup Magazine

With the rapid increase in online searches and internet shopping in the last few years, having a strong online presence and utilising a range of lead generation services is no longer optional for SMEs. Another way to rank better in local searches is to increase your NAP mentions.

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The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Search on Mobile Devices. Even Google’s famed SPAM fighter, Matt Cutts, commented he wouldn’t be surprised if mobile search surpassed desktop this year !

Online Lead Generation Techniques: 5 Best Methods and Keys to Success

Growthink Blog

Get more customers, and you'll generally generate more revenues, more profits and you and your shareholders will be happier. So what are the best ways to generate new leads for your business? One of the benefits of online lead generation is that it's quick.

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches.

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The Lost Art Of The Cold Call

YoungUpstarts

Find the person : Call into the switchboard, search online. Professionalisms cold calling lead generation sales strategy selling Tom McMakinby Tom McMakin, author of “ How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services “.

How to Build A Website that Generates Leads

Duct Tape Marketing

How to Build A Website that Generates Leads written by John Jantsch read more at Duct Tape Marketing. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your company.

How to Attract Quality Leads with Your PPC Strategy

Duct Tape Marketing

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. They allow you to find niche areas with less competition, where you can snatch up leads.

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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Challenge #1: Lack of Leads. Leads are vital to any business. Without leads, you have no customers. And, even if you’re maintaining enough leads to scrape by, you’re going to need to continually acquire more leads if you want your business to grow.

The Role of Content Has Changed – Here’s How You Can Adapt

Duct Tape Marketing

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook. Voila, you have a new lead that you can nurture to a sale. Content Marketing Lead Generation Strategy content creation

6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

Duct Tape Marketing

Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. 2) Don’t write content for the search engines. Search engine bots come by to scrape your content on a regular basis.

Harnessing Pinterest For Leads And Business Growth

Duct Tape Marketing

Harnessing Pinterest For Leads And Business Growth written by Guest Post read more at Duct Tape Marketing. Now no longer the blogger’s secret, this powerful tool is a driving force of visual social media and a search engine in its own right.

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Ad Rank is calculated here, determining your position on the search results page based on a combination of bid, Quality Score, ad format, and extensions.

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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. The post How To Optimize Mobile Pages To Drive Phone Leads appeared first on ConversionXL.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

This is where a tool called TinEye comes in very handy to do a “reverse image search” to see where else that photo has been used: If you get something like “168 results”, take the time to investigate who else has used that image, and how they’ve used it.

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

Make sure you’re doing relevant searches for your business, services or products on places like Mention.com, and the various social networks. The first two books that come up in a search for “quit smoking” on Amazon are by the same author – with the first having over 500 reviews.

A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

Use Twitter search to monitor the keywords that are relevant to your business. A quick Google search using the query (with quotes) – “Horror Novels” inurl:forum – also reveals a number of conversations happening in specialized forums dedicated to the subject.

Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Use Twitter search to monitor the keywords that are relevant to your business. A quick Google search using the query (with quotes) – “Horror Novels” inurl:forum – also reveals a number of conversations happening in specialized forums dedicated to the subject.

Why You Need Inbound For Outbound Marketing and Vice Versa

Duct Tape Marketing

If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Lead Generation Online Marketing Strategy inbound marketing Outbound marketing

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

Duct Tape Marketing

AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended. By default your ads shows for a huge variety of searches that you never intended.

3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

Let’s say I’m in the market for desk, while searching around their site I eventually land on this one: image source. Aarron Walter, lead UX designer @ MailChimp. Blog eCommerce Resources Lead Generation User Experience & Persuasive Design Copywriting User Experience

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The Seven Steps to Marketing Success – How to Build a Marketing System

Duct Tape Marketing

Likely, they’d turn to a search engine or they’d ask a friend. Not only that, but happy customers will also generate referrals. You have made a promise to solve a problem for your customers; you now need to be ready to meet people where they are (search engines, social media, etc.) and generate enough valuable content to dominate in those arenas. This includes social media, search engine optimization, content, website, and email marketing.

Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Search engine optimization. Once you have a website, it’s vital that it can actually be found by search engines.

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