Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good?
Ben's Blog
OCTOBER 14, 2010
Can she articulate the differences between brand marketing, lead generation, and sales force enablement without prompting? Will the rep in Wisconsin wake up at 5 am and hit the phones or will they wake up at noon and have lunch? Does she understand marketing? Does she understand channels? Is she intense enough?
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