crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

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Lean Channel Marketing Software Review 98

crowdSPRING Blog

DECEMBER 15, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

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Lean Small Business Marketing Startup 129

Steve Blank

JANUARY 6, 2021

Over the weekend I got asked the best way to teach students the principles of Lean via Zoom. Here’s what I suggested they offer their students: Lean in Context. The Harvard Business Review Article “Why the Lean Startup Changes Everything” ties the pieces together here. Users, Payers and Multi-sided markets.

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Lean Customer Development Business Model Video 356

Startup Lessons Learned

MARCH 6, 2013

Once again, along with my partners at 500 Startups, we are proud to present the most substantive track at SXSW: [link] There was a running joke last year that "the Lean Startup track was the only place at SXSW you couldn't get out of the building." We're back!

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Lean Cofounder Startup Software Engineering 165

Startup Lessons Learned

OCTOBER 11, 2017

Guest post by Jennifer Maerz, Program Chair of Lean Startup Co. For eight years, our flagship conference has focused on sharing stories and lessons of putting Lean Startup’s entrepreneurial methodology into practice. Lean Startup Week (Oct. 31 ( limited to the first 200 Gold Passholders.)

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Lean Programming San Francisco Cofounder 108

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

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Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Startup Lessons Learned

APRIL 29, 2013

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Last week, we announced that our short application form was live.

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Lean Technical Review Startup Software Review 165

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

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Startup Lessons Learned

AUGUST 6, 2013

Guest post by Lisa Regan On August 20, Eric will sit down with developer and Hut8Labs co-founder Dan Milstein for a webcast you can join to discuss “Getting Engineers Into the Lean Startup Cycle.” This conversation will be a great opportunity for engineers and engineering managers to learn more about implementing Lean Startup ideas.

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Startup Lessons Learned

SEPTEMBER 13, 2011

At 11:45am I'll be honored to share the stage with two great entrepreneurs: Introducing The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom And in the evening, the book launch party is also part of Disrupt. We'll be in the concourse from 5:30-7:30pm. You can grab one here. Employees only.

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Lean Seattle Los Angeles San Francisco 155

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).

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Lean Business Plan Forecast Software Review 60

Startup Lessons Learned

MAY 19, 2011

Jeff has been promoting the use of Lean UX as an effective method to spur greater innovation, quality and productivity in startups as well as within teams in larger organizations. Lean Startups need to make snap decisions, iterate quickly and pivot when needed. I’m happy to report the answer is “yes” as we’ve proven at TheLadders.

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Lean Software Review SCRUM Non-Compete 165

Startup Lessons Learned

OCTOBER 21, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Between webcasts and interviews, we’ve been gradually introducing some of the speakers who are appearing at this year’s Lean Startup Conference. We asked why they weren’t using BGov or Meltwater, and we heard they were priced out of those markets. Lean validation.

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Lean Startup Metrics Silicon Valley 152

Startup Lessons Learned

NOVEMBER 19, 2012

Guest post by Sarah Milstein, co-host of The Lean Startup Conference. At a party in NYC recently, I was challenged by a VC to name the biggest company currently using Lean Startup practices. Beth is Senior Vice President and Chief Marketing Officer at GE, but her work defies the standard understanding of big corporate business.

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Lean Saudi Arabia Startup Technical Review 167

Up and Running

JANUARY 29, 2019

The Lean Plan for solopreneurs. This shorter, more nimble type of business plan is called a Lean Plan , and you can create one in just a few hours, rather than a few weeks or months. Your Lean Business Plan is going to get you organized and help you be clean and concise about what your business is and how you’ll run it.

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Lean Business Plan Revenue Forecast 64

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

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Lean Business Plan Video Software Review 60

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

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Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 6, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. The Lean Entrepreneur: Embrace the Unknown to Go Big with Patrick Vlaskovits and Brant Cooper.

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Lean Cofounder Analytics Startup 154

Startup Lessons Learned

JANUARY 12, 2010

Lessons Learned by Eric Ries Tuesday, January 12, 2010 Amazing lean startup resources A year ago, there was no lean startup movement. I continue to believe that the explosion of interest in the lean startup has very little to do with me. If you are attempting to apply lean startup ideas in your own business - you are not alone.

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Lean San Francisco Wiki Startup 146

Up and Running

OCTOBER 10, 2016

When it comes to business planning, unless an investor has asked you to provide a formal business plan, we recommend writing a Lean Plan instead—it’s faster, more flexible, and will remain relevant throughout the life of your business. All about Lean Planning. Introducing Lean Planning: How to Plan Less and Grow Faster.

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Curation Lean Software Review Forecast 60

Startup Lessons Learned

AUGUST 31, 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team Wondering what’s new in the Lean Startup community? Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. She wants to disrupt Hollywood with the Lean Startup method.

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Lean United States Fractional CTO Startup 60

Steve Blank

NOVEMBER 18, 2016

We just finished our Lean LaunchPad class at UC Berkeley’s engineering school where many of the teams embedded machine learning technology into their products. The technology’s broad market applicability and relevance are clearly paying off. Machine Learning Meets Lean – Berkeley Lean LaunchPad Class.

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Artificial Inteligence Lean Exit Strategy Startup 318

Up and Running

NOVEMBER 19, 2012

After 5 years of being CEO of Palo Alto Software , and over 15 years in the start-up and entrepreneurial world I am convinced that the only way to grow your company as quickly as possible, while not getting ulcers, becoming an insomniac, and aging more than your years, is to engage in Lean Planning. what is Lean Planning?

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Lean Small Business Forecast Technical Review 83

Up and Running

APRIL 10, 2013

When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. It should be whether the idea is worth investing in at all.

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Lean Analytics Technical Review Social Media 71

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

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Marketing Campaign Non-Compete Lean 121

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Lead Generation Marketing Sales Cycle Campaign 94

The Startup Magazine

OCTOBER 25, 2017

Problems due to market aberrations. Something has gone wrong with your marketing plan and you must find out why customers have suddenly become unresponsive. The post Using Lean Six Sigma to End Baffling Business Problems appeared first on The Startup Magazine. Sometimes problems are merely temporary anomalies.

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Lean Technical Review Sales Cycle Sales 61

crowdSPRING Blog

JANUARY 27, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Related posts: Lean Marketing tips: not-for-profit edition. Form 1099-misc: U.S. Internal Revenue Service .

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Lean Hiring Salary United States 99

YoungUpstarts

JULY 12, 2023

VSLs allow affiliate marketers to lean into what they do best while giving audiences what they want the most: real, compelling stories that provide tangible solutions to the pain points in their lives. The post How To Use VSLs To Optimize Affiliate Marketing appeared first on Young Upstarts.

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Affiliate Marketing Lean Audience 130

Steve Blank

JUNE 23, 2020

While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ? In these examples CEOs instinctually figured out, 1) their core , and 2) market needs where their competencies/abilities could be used.

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Customer Marketing Customer Development Lean 436

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Lean into your strengths, and don’t try to appeal to everyone. Brand is your strongest asset.

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Marketing Social Media Non-Compete Audience 109

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation. Another terrific post, Eric.

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Lean Hiring San Francisco Continuous Deployment 140

crowdSPRING Blog

MARCH 10, 2013

Because, as in many other industries, business is cyclical, these smaller agencies, design shops, and marketing firms tend to exist on boom/bust cycles throughout the year. Related posts: Lean Business Tips: Hiring Contractors for Fun and Profit(ability). Marketing 101: channel management and the digital domain.

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Lean Management Salary Hiring 93

VC Cafe

MAY 12, 2013

Eric Reis John Mullins Lean Market Research Lean Startup Lean Startups Marc Andreessen Market Research Product-market-fit Steve Blank 5 forces 7 domains john mullins Market research Market Sizing product-market-fit steve blank swot'

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Lean Marketing Startup Operations 167

The Startup Magazine

JULY 26, 2021

Here are a few cost-saving rules all manufacturers need to follow today: Adopt lean manufacturing. Lean Startup Feedback Loop from lean.st. Bigger manufacturers usually have a wide array of products available on the market which keeps them present across different niches.

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Cost Technical Review Bankruptcy Lean 158

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

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Marketing Silicon Valley Cofounder Framework 91