Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Make your pages as lean as you can, especially campaign landing pages. If they are like every other company that obsesses with PPC and Yahoo! The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Will this cohort help me improve that metric?”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

crowdSPRING Blog

MAY 19, 2013

Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money. Establish metrics. Related to those goals, are the metrics that will allow you to determine whether or not you are succeeding. Related posts: Lean Marketing: Facebook advertising for newbies.

Small Business 96

Small Business Social Media Marketing Lean 96

crowdSPRING Blog

DECEMBER 14, 2016

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Edwards Deming.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JUNE 2, 2022

The median figures for each strategy should give you an idea of which program to lean towards. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Typical deal sizes for Programmatic ABM are $50K to $250K. But there are other factors to consider. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. We’re not afraid to lean into hostile brand territory—especially because completing a Minidegree or learning A/B testing statistics does take commitment.

Campaign 116

Campaign B2B Software Review Differentiation 116

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Well the answer is pretty simple: turn to math and leverage technology. Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

conversionxl.com

SEPTEMBER 10, 2013

Eric Ries, author of “The Lean Startup” says -. Personally, I’ve found The Validation Board process, created by Trevor Owens and the team at The Lean Startup Machine to be the best, as it breaks down concept validation into three core phases. That was the metric that really told us we needed to start over.”

Customer Development 60

Customer Development Conversion Developer Customer 60

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JUNE 22, 2016

As the author put it , “Just because eBay is a big company with a big marketing budget doesn’t mean that whoever’s in charge of their PPC knows what they’re doing. Correlative metrics are a great starting point for finding optimization opportunities, but they need to be investigated. Big companies – whole empires even!

Programming 61

Programming Technical Review Security Analytics 61

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140