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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). And, 65% of downloads happen post-search.

Metadata 121
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No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e.

Metrics 270
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Which Fundraising Round Should You Skip?

View from Seed

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Some very early dollars may be required to assemble the early team, in which case I’d lean towards bringing on some angels who are willing to invest in a company at a very favorable price.

Dilution 149
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Failing fast is different from failing often. Image source.

Marketing 115
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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Lean startup intro (with no buzzwords)

The Startup Toolkit

Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.

Lean 54