Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Up and Running

JULY 26, 2016

Lean marketing. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. in other countries).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 9, 2009

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

SEPTEMBER 14, 2009

My own metric is that you need experience >= 1.5 We could for example, find warning signs in popular literature about e.g. finance suggesting rapid maturation in bond trading. Warning sign? Say 40 years = 20 years real direct experience. At best. ~ Is 20 years enough? times the last whole business and credit cycle.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

APRIL 22, 2009

Having a valid metric of when corner cases become truly important is a great way of avoiding people destroying ideas before they have a chance to come to fruition, simply because of corner cases that may or may not have major impact. The problem is that it takes experience to know what is exceptional and what is probable.

Silicon Valley 176

Silicon Valley RSS California Customer Development 176

Steve Blank

MAY 26, 2009

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 149

Vertical Silicon Valley Intellectual Property RSS 149

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. The Lean Startup Intensive is tomorrow at Web 2.0. Take your typical scalability bottleneck.

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

Steve Blank

NOVEMBER 5, 2009

Your presentation doesn’t have a single word about Lean Startups or Customer Development. Did the VC’s like your team ? After three of these slides, smart VC’s will recognize that by iterating on your assumptions you have dramatically reduced risk– on your nickel, not theirs. This is a radical departure from a traditional VC pitch.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. the Untouched Vertical. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

MARCH 2, 2021

The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. So the norms that we have were a combination of bottoms-up and then some top-down leaning. Our chief diversity officer is as metric-driven as you would see. It’s like, no, no, no.

Iran 39

Iran Technical Review Non-Compete Lean 39

Steve Blank

NOVEMBER 30, 2009

Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:29 am Said: [.] reminds us that Customer Development is not just collecting web metrics and it’s not about focus groups. Reply Yuri Ammosov , on December 15, 2009 at 4:28 pm Said: Hmmm. Then WHAT it IS? Order Here.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Startup Lessons Learned

JANUARY 4, 2009

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

San Francisco 151

San Francisco Architecture Startup Database 151

Seeing Both Sides

AUGUST 16, 2012

As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Hearpreneur

MAY 22, 2020

We have already pivoted to manufacturing trailers for other verticals. It reminds me that the only way I will not become a statistic for failed startups is by leaning in to those feelings, and not shying away from them. Thanks to Kush Kapila, STERLINGS Mobile Salon & Barber Co. ! 20- Two ways. Photo Credit: Brian Folmer.

Entrepreneur 111

Entrepreneur LLC Cofounder Mexico 111

YoungUpstarts

JUNE 5, 2014

Masterful execution makes up one of the triangle’s two vertical sides. (I Most C-suites and shareholders speak the language of the hard edge: metrics, analytics, logistics, strategies, and a well-defined and easy-to-see ROI. Story can create legends that an entire workplace culture can build upon, grow with, and lean on.

Algorithm 174

Algorithm Analytics Social Media Metrics 174

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

It’s like arguing against vertical software. Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. March 26, 2011 at 9:02 am.

Java 107

Java PHP Software Review Coder 107