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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. Want 3 national press mentions in the next 12 months?

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The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment.

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Twitter Link Roundup #182 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].

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Why are There so Many Techno-Optimists?

ReadWriteStart

Similarly, we see a lot of good public relations (PR) strategies from tech startups. They want the general public to believe in their ideas, so they emphasize all the potential benefits and gloss over the weaknesses, risks, and challenges standing in the way of full-scale development. Good Press from Tech Startups.

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Twitter Link Roundup #225 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. 2014 Logo Trends – crowdspring.co/1lDrFyz. 20 Wonderful Logo Sketch Examples to Get Inspired – crowdspring.co/1lDsBD4.

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Lean Business: Lessons from A-Rod

crowdSPRING Blog

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand.

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Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Talk about challenge, not pay | VentureBeat by Kieran Snyder – crowdspring.co/1wpHRKP. Ways to think about watches – crowdspring.co/1wpIpQT.