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The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Stop Trying to Catch Lightning in a Bottle

Both Sides of the Table

I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base. Life doesn’t work like that.

Viral 371
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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.

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Five Learnings Of Growing From A Local Online Startup To An International Business

YoungUpstarts

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. Don’t be afraid of growth, just start lean. The Lean start-up model is not only very useful when starting your business; it is something you want to embrace in every step of growth.

SEM 192
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Your Must-Read Business Books

Mike Michalowicz

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. You can find these on Amazon, and be sure to find your local bookstore to support them as well.

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.