article thumbnail

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.

Lean 98
article thumbnail

Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. SEO Guidelines for Sponsored Content and Partner Links | Adam Sherk – [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #145 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Small Business and Startups: The True “Lean” Movement – [link]. Small Business and Startups: The True “Lean” Movement – [link]. Investing in SEO: Marketers are Doing More SEO Than They Think – [link]. Good reminder on why it’s important to never breach your customers’ trust - [link].

article thumbnail

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

crowdSPRING Blog

Many bloggers are 100% focused on the SEO value that their blogs provide. Related posts: Lean Marketing tips: not-for-profit edition. Lean Marketing: Public Relations strategies for small businesses and startups. Lean Marketing tips: business card as selling tool. Use the right words. Photo: bby_.

Lean 94
article thumbnail

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

Cost 255
article thumbnail

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

article thumbnail

The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 247