Your Toughest Competitor May be Your Best Partner
Startup Professionals Musings
MAY 4, 2011
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription.
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