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Live now: The founder of The Muse answers your entrepreneurship questions via video. Get involved!

The Next Web

Before founding The Muse, Kathryn worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and previously at the management consultancy McKinsey & Company. She was recently listed in Forbes’ 30 Under 30 in Media for the second year in a row and Inc.’s s 15 Women to Watch in Tech.

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Many Many Moments of Lift

Reid Hoffman

This key principle is one that many would-be change-makers – be they product managers or philanthropists – overlook. In the late 1980s, she began her career at Microsoft as a product manager and helped turn Word, Encarta, and Expedia into consumer mainstays. After all, great product managers are typically great user understanders.

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18 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Then, I read the former English rugby union coach Clive Woodward’s autobiography ‘Winning’ which is full of stories about managing people, teams and performance. Out of sheer necessity, I was thrust into the world of vacation rental management. It really inspired me – I wanted to run my own company. So, that’s it!

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

We managed to create a single software that is so powerful that we can optimize any business whether it is manufacturing, retail, transportation, oil and gas, metals or anything else. My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most.