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8 startups that leveraged products for social good, and where they’re headed in 2014

The Next Web

A recent aim for a water well in Africa was funded by sales of more than 300 sustainably-made, BPA-free water bottles. Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. Launching – and funding – several crowd commerce campaigns.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Gran’t is an international sales master, a NY Times Bestseller, speaker and self made multi millionaire. All of this personal and professional development combined with a deep desire to help others let me to create a business where I draw upon marketing, PR and sales principles to help people find, give and keep love.

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Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

If you want people to buy your message, ask for the sale in the situation that supports your claims. The display that offered less choice made many more sales — in fact, only 3 per cent of jam tasters at the 24-flavour stand used their discount voucher, versus 30 per cent at the six-flavour stand. Overdo it and you lose the sale.

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