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Facebook Advertising for B2B: Don’t just buy ads, build relationships

ConversionXL

I sat down with Curt Maly, Facebook Advertising Expert @ Black Box Social Media, and he says: it is all relationship building. How can you make Facebook Advertising work for B2B? Instead of just asking people to buy your stuff, we want to engage them with relevant, high-quality content in the way they want to learn.

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Wonderist Agency Acquires Merger Labs

YoungUpstarts

Wonderist Agency is a full-service dental marketing agency specializing in growing dental practices with WordPress websites, SEO, PPC, social media, and local marketing strategy. Co-founders, Laura Maly and Michael Anderson, struck a deal with Galvez that led to the acquisition of Merger Labs , effective January 1, 2018.

Merger 101
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

When it comes to reach, no other social media platform comes close to Facebook. To find the right balance, follow what Hootsuite calls the social media “Rule of Thirds”: “? Nanit , for example, adds social media icons and a CTA to the bottom of its email newsletter. via Social Media Examiner ] . Image source.

Marketing 134
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

This helps you understand channel preference by media type (tv / catalog / radio) and also by product type (electronics / food / meds etc) and by region (what's up with people in Florida 100% using the phone channel to order their Viagra) etc etc. #3 Offline media stimulus causes us, lemmings like, to run to the site and do stuff.

Analytics 122
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Sonjara is a transliteration of Sundiata, the first king of Mali. Thanks to Brian Dwyre, Kidioke Media LLC ! #25 When I decided to start a freelance social media consulting business, I mulled over all the traditional, boring business names that come to mind first. rather than any predetermined solution. 25 – On a Whim.

Naming 48