Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
" [The answers can be: A tv ad, A radio spot, A google (:) search, You received a catalog etc, wordsmith your options.]. Or with Direct and Search (organic or paid) referrals. When you do stuff on tv / radio / retail stores people search (what can I say!). Correlate it with your Direct Traffic. Here are some pictures.
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