A Beginner’s Guide to Mobile Marketing Strategy

Up and Running

Mobile marketing is the promotion of one’s business on mobile and smartphone devices through websites, apps, and social media. Why do you need a mobile marketing strategy? When looking at how we consume digital media, mobile usage has surpassed desktop.

4 Tips To Ensure Mobile App Success

YFS Magazine

In today's digital age, mobile apps have become a valuable resource for all types of businesses. Here's how to make sure your mobile app is a success. Grow Technology mobile app mobile app development mobile app marketing mobile apps technology

Trending Sources

Rethinking Mobile First

A VC : Venture Capital and Technology

I wrote the Mobile First Web Second blog post a few years ago. In that post, I talked about apps that were designed to be used on mobile primarily with the web as a companion. It has become a bit of a orthodoxy among the consumer social startup crowd to do mobile first and web second. Vibhu Norby , co-founder of Everyme and Origami, wrote one of the most thought provoking posts of the past month arguing that mobile first is a recipe for failure for most, if not all, startups.

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Marketing Your Mobile App? Rethink App Stores (And Reach More Users)

YFS Magazine

A revolution in the mobile phone industry is unfolding. Grow Marketing & Sales appreneur marketing mobile mobile advertising mobile app development mobile app marketing mobilegeddonMajor.

The Industrialization of Mobile

Feld Thoughts

I am on the board of Sitrion , who just released their latest version of Sitrion ONE , which allows enterprises to deliver mobile solutions in one single day. A little over a decade later, mobile is dominating much of the growth of the web. Every company we are involved in is working on a mobile app. As a hidden gem, we got the beginnings of an amazing mobile product that Sitrion had started working on.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. 2009 was the year of mobile.

The Best Mobile Payment Processor

Up and Running

Mobile card readers provide small businesses with an incredibly low investment way to process payments made by credit cards. We looked at five major brands of mobile credit card processors and picked the best. PayAnywhere is a pretty generic mobile processor company.

The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Search on Mobile Devices.

Hire A Mobile App Developer That Is Both Crazy And Qualified

YFS Magazine

While most entrepreneurs think their mobile app idea is game-changing, a successful app takes collaboration. Grow Marketing & Sales appreneur mobile mobile app mobile app development technology

Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.”

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7 Helpful Tips For Mobile Marketing Success

YFS Magazine

People are on their mobile devices all the time now, so it makes sense to gear marketing efforts to smartphones and tablets. Grow Marketing & Sales content marketing marketing mobile marketing

Can You Launch A Quality Mobile App On A Tight Budget?

YFS Magazine

If you are looking for namely cheap mobile app development, be prepared to face some hidden pitfalls. Grow Marketing & Sales appreneur mobile app mobile app development mobile apps

Mobile Apps vs Mobile Web: Do You Have To Choose?

YoungUpstarts

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue.

5 Ways To Kick Start Mobile Marketing For Your Small Business

YoungUpstarts

In our mobile era, people are using phones for many reasons, not least of which is shopping. Major retailers spend millions with ad agencies targeting their customers with ads and promotions on their mobile phones. Make it easy for mobile customers to find you.

7 Digital Marketing Trends For Your Brand Success in 2016

Brandanew

Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015.

3 Brands Using Inspiring Mobile Storytelling Techniques

Brandanew

Brands are available not just on one, but multiple screens- from a large 60 inch TV set to a small mobile phone. Today, to inspire a little bit of creativity in you, we have examples of brands using mobile storytelling techniques remarkably well.

Five Tips for Better Mobile Customer Engagement

Up and Running

It isn’t time to stop thinking about customers engaging with your business through a computer, but it’s definitely time to focus on mobile as your first priority. percent of all website visitors came through mobile. Here are five tips for getting that mobile engagement.

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

How Mobile Marketing is Changing the Face of Events written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad.

41% of UK ecommerce now on mobile

The Equity Kicker

I took this chart from Criteo’s recently published Mobile Commerce Report. It’s amazing to see how fast mobile is taking share from desktop and great to see the UK leading other western markets, as we do in just about all areas of ecommerce. Mobile

Should Your Company Develop a Mobile App?

crowdSPRING Blog

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. apps per month, spending 90% of their time on their phone in apps versus in mobile browsing windows. And there are a deluge of experts out there who insist that the development of brand-centric mobile applications is the future of marketing. The question is: should YOUR company create its own mobile app? Image Source: Pulatech.com.

10 Awesome DIY Tools To Create Your Own Mobile App

YoungUpstarts

In this era, mobile applications have almost replaced the use of desktop versions. As mobile apps can be accessed anytime at anywhere, people feel more convenient with apps instead of waiting to load for a whole website.

8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

8 Ways to Amplify Your Content on Mobile written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! Be mobile-friendly.

Identify The Perfect Market For Your Mobile App

YFS Magazine

Launching a mobile app in a crowded and competitive marketplace can feel a bit like running for president as a third-party candidate. Grow Marketing & Sales appreneurs mobile app development mobile app marketing mobile apps

The Beginner’s Guide to Mobile App Analytics

ConversionXL

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly.

The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia.

Transitioning To a Mobile Centric World

abovethecrowd.com

For a large variety of applications and services, users favor mobile applications over browser based applications. Over 45% of Yelp’s* searches begin on mobile. For Zillow*, 50% of home views are now on mobile. Consumers clearly dislike deeply nested features on mobile phones.

Not Mobile-Friendly? You’re Leaving Money On The Table

YFS Magazine

For all of these reasons outlined in this article, and more, it makes perfect sense to ensure your website is mobile-friendly. Grow Marketing & Sales company website marketing mobile technology mobile website responsive web designIf not, you are leaving money on the table.

The Perfect Strategy For Designing Mobile User Experience

YFS Magazine

Your mobile app strategy ensures that you’re solving a problem that needs solving while doing it the right way. Grow Marketing & Sales appreneur mobile mobile app mobile app development mobile marketing

Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

ConversionXL

Back in 2014, Jeremy Smith wrote , “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.” Is mobile conversion optimization a “brave new world”? What’s the Current State of Mobile?

Overcoming The Struggles Of Enterprise Mobility

YoungUpstarts

Given that smartphones, tablets and laptops are the modern office worker’s preferred productivity tools, that will mean having to design for mobile, first. There are typically three stages that developers encounter in their enterprise mobile app journey: Denial, Grief, and Acceptance.

The Future of Business Is Mobile—Your Small Business Needs to Adapt or Fall Behind

Up and Running

What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 percent of all web browsing is done solely on a mobile device. Mobile has its own special needs.

Launching A Mobile App Startup? Learn Why So Many Apps Go Bust

YFS Magazine

Mobile app success starts with analyzing why apps fail, not why a single app (out of thousands) succeeds. Grow Marketing & Sales mobile mobile app mobile app design mobile app development mobile app marketing

5 Essential Mobile Marketing Strategies to Boost Your Business Now

Inc Startups

How to use mobile apps and data to help your business

3 SlideShares That Define The Future Of Marketing

Brandanew

As marketers we are always up-to-date with what’s trending in the industry – or at least try to be! Today, I’ll share three slideshares that define the future of marketing, so that YOU don’t have to struggle! The Future of Marketing – HubSpot.

Mobile Only

Mark Birch

What stood out was that Brian speaks to what we all recognize about mobile but still refuse to admit : While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. As of last year, mobile platforms accounted for 60% of total time spent on digital media. The truth is that “mobile-first” should be the standard for all things digital.

Top 3 Foolish Myths About Creating Your Own Mobile App Revealed

YoungUpstarts

by Tim Fitzpatrick, President & Founder of Rialto Mobile. If so, a mobile app could be just the tool you need to do it. The mobile industry is dynamic and in a constant state of change. Many of the myths people believe about mobile apps simply aren’t true any longer.

11 Unusual Ways To Market Your Startup Brand in 2016

Brandanew

Except the question: what are the new digital trends , how do you market your Startup brand in 2016? Successful content marketers are working on 12-14 types of content formats in order to bring diversity to their marketing efforts. Samsung Mobile (@SamsungMobile) March 10, 2015.

6 Practical Tips To Upgrade Your Mobile Marketing Campaigns

YFS Magazine

It goes without saying that the mobile web offers tremendous potential for businesses who leverage mobile marketing strategies to gain maximum exposure. Grow Marketing & Sales marketing mobile mobile advertising mobile apps mobile marketing mobile trends

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Opportunity in Mobile Enterprise

Mark Birch

via Techcrunch “ The Next Billion-Dollar Market Opportunity “ The sweet spot for mobile enterprise is in the healthcare and industrial sectors. Those two alone are going to drive the momentum of enterprises toward mobile business applications and workforce mobility. Mobility is a game-changer and it is for that reason that the mobile enterprise will eventually dwarf the past ten years of web-based cloud apps.