Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
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Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
Startup Professionals Musings
OCTOBER 21, 2015
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
ConversionXL
OCTOBER 6, 2020
Models are useful to marketers (and throughout a business) because they improve decision-making. We’ll carry this example throughout the article to keep things simple and avoid asking anyone to spend mental energy translating model-building from one niche marketing process to their own speciality.). What’s your objective?
The Equity Kicker
DECEMBER 2, 2015
His major point is that revenue multiples aren’t that high, largely because the market is highly competitive and margins are low – often because of Amazon. Coupling this analysis with a view on market size and likely market share generates an exit value which in turn should determine the financing strategy.
Up and Running
MARCH 6, 2019
And just so you understand, market need and solutions aren’t boring, especially when you show them in stories rather than alleged facts. When more than one person presents, the others have to act interested. The new ideas, creating new markets, really smart people, that’s all fascinating. Tell me a story that resonates.
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