Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Artificial Inteligence 436

Artificial Inteligence Marketing Valuation Startup 436

Startup Professionals Musings

FEBRUARY 8, 2013

The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. In this context, I’m broadening the definition of partner from co-founder to “business partner.” You may be too independent to be partner material. Does not need to be managed.

Partner 258

Partner Software Review CTO Hire Equity 258

ReadWriteStart

AUGUST 30, 2021

Web app and mobile apps are major marketing tools that companies use to promote their brand, and this tool has proven to be quite beneficial and useful. Some of the processes which UX includes are interaction design, wireframes and prototypes, information architecture, user and market research, and many more.

Mobile 141

Mobile Partner Developer Technical Review 141

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

JULY 16, 2017

The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk. In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO.

Partner 140

Partner Software Review CTO Hire Cofounder 140

Steve Blank

NOVEMBER 7, 2023

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?

Washington 271

Washington Government Marketing Silicon Valley 271

Argona

JANUARY 15, 2024

Business enterprises, including startups, aim for continuous growth and development as part of their business strategy, but challenges like limited budgets, fierce competition, skill gaps, and inconsistent marketing approaches can hinder their progress. For the year 2024, GoodFirms named Argona Partners as the “Best Company to Work With.”

Partner 52

Partner Technical Review Indianapolis B2B 52

Gust

APRIL 13, 2014

The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. In this context, I’m broadening the definition of partner from co-founder to “business partner.” You may be too independent to be partner material. Does not need to be managed.

Partner 179

Partner Software Review CTO Hire Fractional CTO 179

The Startup Magazine

NOVEMBER 1, 2021

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.

Affiliate 182

Affiliate Marketing Technical Review Software Review 182

Startup Professionals Musings

JUNE 29, 2011

A while back I talked about how and where to find a co-founder in “ Ten Steps in Choosing the Right Startup Partner ”. The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. You may be too independent to be partner material. Compatible work styles.

Partner 240

Partner Software Review CTO Hire Fractional CTO 240

Startup Professionals Musings

MAY 24, 2010

The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal business partner. In this article, I’m broadening the definition of partner from co-founder to “business partner.” You may be too independent to be partner material. Does not need to be managed.

Partner 230

Partner Software Review CTO Hire Fractional CTO 230

YoungUpstarts

OCTOBER 25, 2018

It’s taken the Toronto executive from the world of Big 3 Accounting (as a CPA with PricewaterhouseCoopers in his early career) to Investment Banking(National Bank Financial) and capital markets (co-founding Eight Capital after leading the management buyout of Dundee Capital Markets). How do you see that opportunity developing?

Partner 104

Partner Technical Review Management Due Diligence 104

ReadWriteStart

AUGUST 30, 2021

Web app and mobile apps are major marketing tools that companies use to promote their brand, and this tool has proven to be quite beneficial and useful. Some of the processes which UX includes are interaction design, wireframes and prototypes, information architecture, user and market research, and many more.

Mobile 78

Mobile Partner Developer Technical Review 78

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

FEBRUARY 15, 2021

As a result, we shared in capturing a new high-end market, without major new marketing or development. Here is a summary of each: Complementary strengths allows extended market penetration. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Partner 434

Partner Non-disclosure Agreement Intellectual Property Non-Compete 434

Startup Professionals Musings

JANUARY 14, 2022

If you think about it, you should realize that not everyone is ‘ideal partner material.’ Most of us learn that fact from other partner relationships, like dating and marriage. It works much better when one partner is the visionary, and the other is the pragmatic “get it done today” kind of person.

Partner 351

Partner Cofounder Sweat Equity Startup 351

Women Entrepreneurs Can

JUNE 3, 2021

Business success requires a range of skills and talents and it often makes sense to have a business partner rather than going solo. There are several things that determine startup success such as having the right product market fit, having a product that the market needs, having the right team and having enough cash.

Partner 52

Partner Technical Review Cofounder Georgia 52

The Startup Magazine

FEBRUARY 21, 2024

The increasing importance of private credit in today’s market cannot be overstated. The challenges I faced building companies were multifaceted, ranging from securing adequate funding to navigating the labyrinth of market dynamics and building a team that shares a common vision and drive.

Technical Review 133

Technical Review Due Diligence Bankruptcy Intellectual Property 133

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

YoungUpstarts

OCTOBER 24, 2017

Here are a few tips to ensure that you and your partners start out on the right foot. Consider regular face-to-face meetings with prospective partners, so you can gauge body language and “listen between the lines.” Has your prospective business partner invested in or run a business before? Congratulations! Hire professionals.

Partner 203

Partner Technical Review Intellectual Property Due Diligence 203

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Remember, no product marketer is an island.

Product 127

Product Marketing B2B Technical Review 127

deal architect

MARCH 30, 2023

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series. This time it is Frank Ruland, Global Head of Industry Ecosystem at SAP. As we know,

Partner 317

Partner Global Video Vertical 317

Women Entrepreneurs Can

APRIL 22, 2022

If you are looking for some trendy gift ideas for your partner, look no further! Whether your partner is into fashion, technology, or fitness, we have covered you. . If your partner is into fitness, a fitness tracker is a perfect gift! If your partner is not into fitness, a smartwatch might be better. A Fitness Tracker.

Partner 52

Partner Technical Review America Technology 52

Up and Running

OCTOBER 13, 2021

During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Personalized marketing is when a business delivers individualized content to current and prospective customers. Why is personalized marketing effective? Leverage technology.

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

The Startup Magazine

AUGUST 9, 2022

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music. TSM: Music is an important tool in marketing strategy.

Cofounder 147

Cofounder Founder Miami Marketing 147

The Startup Magazine

JUNE 18, 2020

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. The products and services that you promote by running CPL ad campaigns are for CPL One’s advertising partners.

Affiliate 90

Affiliate Software Review Product Marketing 90

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

deal architect

JANUARY 19, 2024

ai and Oracle and as an investor at Wildcat Venture Partners. For the 110th episode of Burning Platform we host Bruce Cleveland of ForzaGroup Consulting. You may remember Bruce from his influential roles at Siebel, C3.ai You know I am constantly.

Engineer 305

Engineer Cleveland Product Marketing 305

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

Marketing 80

Marketing Audience B2B Framework 80

Up and Running

JUNE 29, 2015

You don’t have to do everything yourself—a partner can be an asset to your business. For this reason, you might consider working with a business partner. But, how can you find and cultivate a business partner relationship like that? Here are several places to find the perfect partner for your business.

Partner 60

Partner Cofounder Networking Founder 60

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 290

Marketing Leadership Differentiation Equity 290

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

APRIL 2, 2020

Tried and tested for decades, national contests are a time-honoured way to successfully market your product. These can are often directly tied to your product or partners; letting applicants enjoy trips, attend events, win tickets, acquire video game consoles, and more. The post Are national contests a viable marketing method?

Marketing 98

Marketing Social Media Technical Review Audience 98

ReadWriteStart

JANUARY 31, 2023

Whether it’s marketing yourself as an expert, writing Shopify-specific content, or partnering with other Shopify Partners, fitting into the Shopify Partners and Ecosystem is one of the crucial steps. Shopify Partners Program participants with a proven track record of clients.

Curation 140

Curation Portfolio eCommerce Programming 140

abovethecrowd.com

JULY 23, 2014

Today Benchmark announced that Eric Vishria has joined us as a General Partner. Eric is one of the up-and-coming stars in the technology industry, and we are very excited he is becoming our partner. In Benchmark’s team dynamic, character and attitude really matter. He stayed briefly at HP as a vice president.

Partner 74

Partner Software Review Technical Review Acquisition 74