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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

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Why LP’s Passed on Seed Funds 10 Years Ago (And What’s Happened Since)

View from Seed

But in the grand scheme of things, 10 years is a blip, and one that had a continuous bull market in tech. But what has also happened over the last 10 years is the massive expansion of the series A and lifecycle fund market. The third factor is probably the biggest, which is that we’ve been in a very fortunate market environment.

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Disrupting Google

Start Up Blog

Their Google search engine commands a 90%-plus share in most of the markets it operates in. If all goes to plan they could be the unexpected winner in AI, and there are literally trillions of dollars in market capitalisation at stake. Subscription is also needed because AI is far too expensive per prompt to run a pay per click model.

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. One of the best ways to do this is by subscribing to blogs that focus on content marketing and social media trends and best practices.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? Often this ties to marketing support. Is it pay-to-play? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? What’s different, special here? Where’s the mystery (see Matching Algorithm )?

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

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