Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Exploit your product and service differences.

Customer 213

Customer Product Technical Review Marketing 213

Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

Technical Review 294

Technical Review Product Customer Restful 294

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Quantify the market opportunity in business terms. You need both to survive.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

The Startup Magazine

AUGUST 27, 2020

When it comes to pushing a product, service, or website online, it doesn’t get much more important than SEO marketing. What would help digital marketers identify keywords to target, or understand what particular backlinks work well for a given site? Ubersuggest is a very interesting product. Let’s take a look.

SEO 122

SEO Technical Review Product Marketing 122

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 267

Global Marketing Technical Review Mobile 267

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 348

Viral Marketing SEM Campaign 348

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

Marketing 353

Marketing Technical Review Social Media Technology 353

Steve Blank

NOVEMBER 7, 2023

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?

Washington 271

Washington Government Marketing Silicon Valley 271

The Startup Magazine

MARCH 23, 2024

Promotional products have long served as a tangible and influential link between businesses and their targeted audience. The Power of Promotional Products The first and foremost advantage of using promotional products is that it gives your brand exposure. These items serve a dual purpose.

Product 127

Product Technical Review Audience Campaign 127

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Artificial Inteligence 436

Artificial Inteligence Marketing Valuation Startup 436

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. But Lonnie L.

Marketing 302

Marketing Technical Review Cost Product Development 302

The Startup Magazine

JUNE 18, 2020

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. The products and services that you promote by running CPL ad campaigns are for CPL One’s advertising partners.

Affiliate 90

Affiliate Software Review Product Marketing 90

The Startup Magazine

JANUARY 26, 2022

Designing new hardware products that have a positive impact on customers is no small feat. There are several elements that go into hardware product design that taps an unaddressed customer need, has the customer WOW factor, and succeeds long term in the market. Remember, regulatory and compliance requirements differ by industry.

Design 134

Design Development Team Review Product Technical Review 134

The Startup Magazine

NOVEMBER 1, 2021

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.

Affiliate 183

Affiliate Marketing Technical Review Software Review 183

The Startup Magazine

OCTOBER 19, 2022

It’s always good to update your old product pages but it’s not always an easy process. You might be unsure how to write top-quality content writing or create eye-catching images of your products. Putting the time and effort into perfecting your product pages is important if you want to succeed as an eCommerce business.

Product 121

Product Web Development eCommerce Engineer 121

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

Austin Startup

FEBRUARY 2, 2020

Few things make me happier than being able to be productive and efficient in my role, and ensuring my team feels confident in knowing what they are accountable for. As I transitioned from general marketing into product marketing last year, one of my core challenges at Kahoot! Build, implement, champion, refine!

Product 62

Product Marketing Technical Review Design 62

YoungUpstarts

NOVEMBER 30, 2022

As a video production London agency, your final objective should be to satisfy your client with the work you've completed. The post Marketing Tips For Video Production Agencies In London appeared first on Young Upstarts.

Video 246

Video Product Marketing 246

deal architect

JANUARY 19, 2024

For the 110th episode of Burning Platform we host Bruce Cleveland of ForzaGroup Consulting. You may remember Bruce from his influential roles at Siebel, C3.ai ai and Oracle and as an investor at Wildcat Venture Partners. You know I am constantly.

Engineer 305

Engineer Cleveland Product Marketing 305

The Startup Magazine

SEPTEMBER 12, 2021

Here are a few benefits you can have by selling your products internationally. But others such as e-commerce markets that sell products that can be shipped over long distances, should opt for the option to sell abroad. At this point, you can start selling your product abroad. Reduced returns and problematic products.

Product 124

Product Canada Global Social Media 124

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

ReadWriteStart

MARCH 7, 2022

Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Marketing Difficulty Is Growing. What makes marketing difficult or easy?

Marketing 198

Marketing Advertising Metrics Technical Review 198

The Startup Magazine

NOVEMBER 1, 2022

Schools, like any other organization, need to engage in marketing efforts. Successful educational organizations spend a lot of money on marketing strategies. Social media marketing. The marketing of activities in higher education can be accomplished in a highly astute and cost-effective manner by using this strategy.

Marketing 146

Marketing Social Media Channel Audience 146

The Startup Magazine

AUGUST 9, 2022

Finding the perfect product to sell online is not as easy as some might believe. Fraud like this could come in the form of “ charge-backs ,” some customers may use this to get free products. Here are some of the best-selling e-commerce product ideas your clients will love. Everyone needs cleaning products.

Product 112

Product Customer Software Review Design 112

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Kumar. In this episode of the Duct Tape Marketing Podcast , I interview Clare Kumar. She’s a media contributor on productivity, organization, and work-life integration.

Product 95

Product Technical Review Networking Audio 95

The Startup Magazine

AUGUST 16, 2021

You want to grow your business, but marketing your freelance business can be a struggle. There are many digital marketing tools that help to build your business and land your dream clients. Another form of marketing in the old days was sending out a mailshot. It’s one of the most basic digital marketing tools.

Technical Review 167

Technical Review Marketing Social Media Email 167

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148

Analytics Marketing Channel Software Review 148

SVPG

APRIL 28, 2012

The Product Marketing Contribution. Jane is supporting the launch of Product X, a new release her company is really excited about. She is on the marketing team. Armed with her launch checklist, she schedules a meeting with John, the product manager. ” Bob assures John, “We’re in great shape.”

Product 108

Product Technical Review Marketing Affiliate 108

The Startup Magazine

JUNE 24, 2022

You can quickly go from riches to rags if you don’t avoid having stagnant products, which is why it’s best to work toward customer communication and innovation to drive constant product improvement. Here are some best-practice methods to help your product avoid stagnancy. Taking your time to focus on innovation.

Product 141

Product Software Review Audience Framework 141

YoungUpstarts

JULY 17, 2021

SaaS marketing is an umbrella term to describe a specific set of strategies, tactics, and activities that companies implement to position, advertise, and sell subscription-based software products to customers to create recurring revenue. The post 3 Tips For Marketing Your New SaaS Product appeared first on Young Upstarts.

Product 246

Product Marketing Advertising Software 246

The Startup Magazine

JUNE 16, 2021

Let’s get this clear from the start – marketing is not my thing. I spent years telling managers that I wanted nothing to do with marketing, and I meant it. Still, “marketing” is a vast field, and I would be remiss to say that I’ve gotten nothing out of it. ” Identity items. That’s right.

Marketing 142

Marketing Social Media Database Salary 142

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89