5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.”

False Positives and Product / Market Fit

Grasshopper Herder

Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Business Model Lean Startups customer development survey product/market fit startup marketing pyramid survey.io Lean Startup is hard.

The Illusion of Product/Market Fit for SaaS Companies

Feld Thoughts

“We have product/market fit.” ” “We are searching for product/market fit.” ” “We are raising this financing to find product/market fit.” ” “Our customer traction demonstrates product/market fit.” ” Product/market fit. I was in a meeting a month ago with a company I’m on the board of where product/market fit was asserted.

Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it?

When To Hire A Video Production Company


In a world where videos are the primary vehicle for information and marketing, just getting a video out is not enough. The importance and impact of video marketing has been substantial with websites that use videos enjoying a 4.8 Marketing videos.

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What Ten Promising Startups Taught Us About Marketing New Products


Looking at the winner and the runners-up in the event, three big lessons stand out on how companies can differentiate themselves in crowded markets: 1. These consumers are generally forced to choose between digestive distress, or a product with inferior taste and texture.

Improve Marketing Impact with Efficient Promotional Products

The Startup Magazine

Each company tries its best to look for a profitable market for making larger profits. The idea of the worldwide market has expanded the odds of achieving the entire world market which can be exceptionally useful for any person who is running any type of business.

Create the Best Product

Feld Thoughts

One thing that came up was the idea of creating the best product. For periods of time, people get obsessed about how “the best product will win.” When Apple and Google didn’t have a product. Give me the best product to work with any day of the week.

5 Ways Flexibility Can Improve Productivity


If you’re like most workers, you’re constantly striving for greater productivity. By some reports, the secret to increasing productivity is flexibility , both in terms of the flexibility that employers give employees and the flexibility that employees give themselves.

Revenue = Product Market Fit

Agile VC

Arguably revenue is the best signal of product-market fit for B2B startups. Some potential customers won’t take your product seriously unless you’re charging for it. And this is not to say that there’s no place for having an unpaid product.

The Do’s And Don’ts Of Promotional Product Marketing


The aspect of promotional product marketing as a whole can be extremely effective if implemented well. Enough studies have proven that including the vital aspect of promotional products into your marketing initiatives does end up increasing the effectiveness of your brand by a good 44%.

A Few Reasons To Use Video Production Services In Your Internet Marketing Campaign


Without any doubt, marketing is one of the crucial elements of business success. Every experienced marketer and business owner knows that poor or inadequate marketing efforts can affect the sales and vice versa. Video production and its importance.

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How To Make Your Home Office 5 Times More Productive


by Rory Whelan, marketing manager for eReceptionist. In this blog post, we’ll tell you how to make your home office five times more productive with five must follow tips for remote work. Professionalisms personal productivity remote work Rory Whelan workplace productivity

The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. Startup Help PMF product market fit SaaS sales Sales and Marketing

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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

Engineers and even marketers proudly claim to be “full stack.” Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop.

How to Run a Successful Marketing Campaign on Product Hunt


A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. What is Product Hunt and who should use it? Upvote your product.

5 Tips For Turning Your Inventions Into Marketable Products 


Before you waste time trying to perfect your invention, first spend time and money to find out if there is a market for it. Many people don’t thoroughly investigate the challenges of bringing the product to market before devoting endless hours to an invention that has no market appeal.

4 TED Talks On Productivity


TED Talks touch on a large amount of topics and we decided – why not add our favorite productivity talks for you? Here are a handful of those talks focusing on issues with being productive and how you can overcome them. Carlin Daharsh: Too Busy for Productivity.

Is Product-Market Fit The Only Thing That Matters?

YFS Magazine

When we talk about product-market fit, it's not just this ever elusive mix of favorable market conditions and the right audience. Plan customer validation market demand market research product development product market fit starting a business

Identifying product market fit

The Equity Kicker

Most early stage companies these days think of themselves as searching for product market fit. Many companies make the mistake of thinking they have got there before they have, dialing up expenses and marketing spend before running into trouble.

The Four Parts of a Minimal Viable Product

Grasshopper Herder

Isn''t an MVP just a bare bones product? If people sign up for our MVP, that means we''ve got Product/Market Fit, right? Lean Startups Minimum Viable Product Product/Market Fit product/market fit storyboarding

The Man Who Coined “Product-Market Fit” Shares Mental Models for Entrepreneurs [Traction #47: Andy Rachleff]

View from Seed

They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think. The post The Man Who Coined “Product-Market Fit” Shares Mental Models for Entrepreneurs [Traction #47: Andy Rachleff] appeared first on NextView Ventures.

Product Lifecycle Marketing: What Matters Most at Every Stage


The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market.

Is Influencer Marketing the Future of Marketing?


But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. Not sure how to start with digital marketing?

Productivity Tips For Small Business Owners


There are a lot of amazing tools and hacks out there that can help you boost productivity and have enough time for yourself after work. If done right, planning can truly affect your productivity and effectiveness in a positive way. by Ana Grasic , cofounder of WeGrowth.

How Product Unbundling Can Increase Revenue

YFS Magazine

Grow Marketing & Sales marketing product bundling product strategyAs business owners, we are always thinking about more: How can we find more clients, add more value than competitors, and of course, earn more money? One way to offer more is to unbundle your offerings.

Use Your Competitors’ Products All The Time

Feld Thoughts

I love this product and I use it every day. This company has several competitors – long time incumbents with somewhat stale, but useful products, and several new competitors, including well-funded and noisy ones. I use several of these products regularly in different situations and have encouraged the founders to use them also. During our conversation, we started off by talking about pricing and go-to-market strategies. Competition competition product

How To Increase Sales Using The Right Product Video


Short of outright having a live conversation with a potential customer, it’s hard to try and find a better way to deliver your marketing message than using a video. And among the slew of powerful formats, product videos remain atop the most used due to their versatility and usefulness.

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Protecting Yourself from Counterfeit Products

The Startup Magazine

Ordering a product made in the UK, only to note that the starting point is China, it is likely you are dealing with fake merchandise. As it stands, counterfeit products, mainly in fashion and accessories, bring an annual amount of$500 billion globally.

Can I Trademark My Product Overseas?


If you don’t have the adequate protection or rights in the markets you are trading in others can legally use that same mark. The protocol recognises that if you’re using a trademark globally via the Internet, it automatically places you as a trader in an international market.

How To Make Your Product Story Successful


Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. Or simply be convinced to buy if you’re offering a product for direct sales. This is what you need to make your product story successful.

Pitching Your Tech Startup Products to CxOs

The Startup Magazine

With some notable exceptions, CxOs are typically risk-averse, tasked with critically analyzing operations and selecting the right product or service that will both complement and coincide with existing system functions and core technology.

Start Early With a Solid Product Management System

The Startup Magazine

For startup owners, similar questions need to be asked about their company – particularly the product (or service) they’re providing their consumers. Here are several detailed reasons why strong product management is so important: Complexity. Who are we? Why are we here?

5 Million-Dollar Ideas For Your Next Product Launch

YFS Magazine

By executing these strategies, you can generate huge returns on the high investment that went into developing and launching a new product. Launch 500 startups marketing Product Launch product roadmap

Celebrities influencing the sale of products

Our Own Start-up

Special Feature celebrity influencers celebrity product endorsement influence marketing influencer marketing marketing strategy products endorsement32 per cent consumers say that celebrity endorsement influences their purchasing decision.

Why Promotional Products Can Play Crucial Role in Marketing Your Startup

The Startup Magazine

When it comes to reaching out to more number of potential customers, businesses require promotional products. This low-cost marketing method is quite successful in driving customers. Even big companies resort to this marketing method. It is a Low-Cost Effective Marketing Method.

How to use influencer marketing to successfully launch your product

The Next Web

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing.

How to Stop Playing “Target Market Roulette”: A new addition to the Lean toolset

Steve Blank

These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. A new tool – the Market Opportunity Navigator – helps do just that. Worksheet 1: Generate your market opportunity set.

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3 Reasons It’s Smart To Prototype Your Product


Microsoft looks to be moving into the prototyping market with a new virtual reality design tool called Maquette, industry insiders leaked this month. Microsoft originally was using Maquette internally, but is now soliciting community feedback to develop the product further.

Tips For Increasing Your Business With Product Search Marketing


By Liam Supple, Product Marketing Manager, SingleFeed. Comparison shopping engines (CSEs), like Google Shopping, Shopzilla, NexTag and Bing, are filled with millions of potential customers who are looking for the product they want. Keep your products up-to-date.

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How Startups Can Keep Product Development Lean


by Steve Owens, Founder and CTO of Finish Line Product Development Services. Instead of the “entrepreneur that knows what the market wants”, we move to the “entrepreneur that knows how to discover what the market wants”. Reducing product turn time. Time to Market.

Product Market Fit


In earlier articles I’ve discussed various aspects of Minimum Viable Product (which I like to refer to as MVP Tests to avoid any confusion with an actual product). In this article I’d like to say more about the critical concept of Product Market Fit. The term was first introduced by Marc Andreesen back in 2007, where he argued that for a startup, it is all about getting to Product Market Fit. Product Market Fit on a per-persona basis).