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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. You need to align your selling cycle with a buyers purchasing cycle otherwise you’re wasting your time and theirs. If they’re not buying you need to be marketing to them not selling to them.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Leaving Government for the Private Sector – Part 2

Steve Blank

In a business development role you’re out shaping the perception of your company in the market (networking), determining leads, and contacting leads. Sales roles : The sales cycle is similar to the recruitment cycle of a source. Sales roles : The sales cycle is similar to the recruitment cycle of a source.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

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