Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. In today’s market, it takes more than listening to stay ahead of the crowd. There are always new competitors who are planning their arrival tomorrow.

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

SBA 300

SBA Venture Capital Business Plan Social Media 300

YoungUpstarts

AUGUST 30, 2017

Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Of course you most certainly shouldn’t plagiarize; curation doesn’t entail this at all. Just use their content to give you ideas. Integrate Your Content with Social Media.

Curation 164

Curation Analytics Social Media Metrics 164

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Startup 263

Startup Affiliate Advertising Technical Review 263

YoungUpstarts

NOVEMBER 29, 2017

You’ve validated your market and designed a minimally viable prototype. If you have a white paper or customer testimonial, feature it. Your website provides feedback on your messaging and market positioning. by Kristy Campbell, Chief Operating Officer at Rev1 Ventures. Advisors agree your startup is on the right track.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

YoungUpstarts

JULY 26, 2017

by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. IDC research shows that the SaaS market will surpass $112.8 SaaS marketing is unlike other marketing. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Entrepreneur 241

Entrepreneur Affiliate Advertising Technical Review 241

Steve Blank

SEPTEMBER 5, 2023

I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. And he proceeded to lay out a fairly complex and innovative sales and marketing strategy for our next 18 months.

Business Model 305

Business Model Product Development Early Stage Customer Development 305

YoungUpstarts

AUGUST 20, 2013

by Aaron Hollobaugh, VP of Marketing & Communications at Hostway Corporation. Co-market white papers or webinars with partners who build complementary products. Others Aaron Hollobaugh Hostway Corporation Online marketing search engine optimization SEO' Make Your Case (with Case Studies). Hostway Add-Ons.

SEO 153

SEO Technical Review PPC Social Media 153

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 310

Startup PR Public Relations Channel 310

Duct Tape Marketing

AUGUST 23, 2018

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve A. This week’s guest on the Duct Tape Marketing Podcast is Steve A. Get Steve’s white paper for Duct Tape Marketing Podcast listeners. Podcast Transcript.

LLC 55

LLC Washington Technical Review Global 55

YoungUpstarts

JULY 26, 2013

Study your communications interface with each and every prospect or client and identify these touch points specifically, including any web sites, request forms, email systems, phone systems, voice mail and other automated response technology, newsletters, text messages, faxes, in-person meetings, presentations, white papers, etc.

Technical Review 200

Technical Review Public Relations Community Customer 200

Steve Blank

NOVEMBER 1, 2017

During Jeff Immelt’s tenure GE’s stock-market value fell by about half. Its stock is trading where it was 20 years ago. So far in 2017, GE is the worst performing stock on the Dow Jones Industrial average. In 2015 Trian Partners, an activist investor, bought $2.5 billion of GE stock – about 1.5% of the company.

Institutional Investors 233

Institutional Investors Dividend Stock Technical Review 233

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. These are all minimal-cost survival marketing efforts. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue.

Startup 230

Startup Affiliate Advertising Technical Review 230

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Arnie Kuenn business content marketing entrepreneur startup' Keep them engaged with eNewsletters.

Widget 286

Widget Marketing Curation Audio 286

YoungUpstarts

AUGUST 18, 2016

More than being vehicles of marketing and revenue, this means that resource-hogging advertisement networks are often vehicles for malware. You might also consider applying paywalls to thought leadership content like white papers, or offering a stream of special, unique content that’s only available to subscribers.

Advertising 100

Advertising Software Review Revenue Internet 100

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 53

Community Kuwait Cofounder Bootstrapping 53

The Startup Magazine

JANUARY 5, 2020

Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing.

Marketing 83

Marketing Campaign Demand Conversion 83

Duct Tape Marketing

FEBRUARY 18, 2020

The Role of Sales Materials in a Digital World written by John Jantsch read more at Duct Tape Marketing. With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Personalization is a must in today’s sales and marketing world.

Sales 81

Sales Vesting Technical Review Channel 81

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Widget 233

Widget Entrepreneur Marketing Curation 233

Up and Running

AUGUST 25, 2014

In other words, a website with little opportunity for engagement is a waste of one of your most effective marketing tools. At this stage, a CTA could be an in depth product comparison, a white paper, or product specifications or manuals. Closer to the actual sale, a prospect will typically want to try the product if possible.

Customer 88

Customer Software Review Technical Review Early Stage 88

Duct Tape Marketing

OCTOBER 17, 2018

Transcript of Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast we speak with Louis Gudema to talk about his approach called bullseye marketing, check it out. What does not marketing mean?

Marketing 56

Marketing Social Media Analytics Software 56

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 120

Marketing SBA Startup Venture Capital 120

YoungUpstarts

DECEMBER 4, 2018

Start Adding White Papers and eBooks. Instead, you can create your own white papers and eBooks to share on your website. You can use a white paper or eBook to show your expertise. And if your business isn’t on social media, you’re missing a large portion of your target market. Academic experts.

Social Media 113

Social Media Media Audience Networking 113

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Keep them engaged with eNewsletters.

Widget 256

Widget Marketing Curation Audio 256

YoungUpstarts

OCTOBER 2, 2014

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Startup Professionals Musings

APRIL 24, 2019

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Word-of-mouth” is another form of influencer marketing, pulling in friends and new customers. Pick a niche and target audience to demonstrate commitment.

Leadership 233

Leadership Social Network Video Social Media 233

Duct Tape Marketing

JANUARY 30, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch.

Campaign 70

Campaign Leadership Differentiation Email 70

The Startup Magazine

JUNE 5, 2018

LinkedIn marketing is a bit trickier. Know it or not, your company’s LinkedIn description is one of the sharpest arrows in your marketing quiver. Engage a member of your marketing team or an outside consultant to write some compelling copy, then touch it up internally as conditions change. Recycling Marketing Content.

Marketing 84

Marketing Social Media Metrics Viral 84

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146