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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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6 Tips to Choosing a Great Company/Product Name

www.startupnextdoor.com

The Self-Serve Startup » 6 Tips to Choosing a Great Company/Product Name. When naming your company you’re naming your baby. So give your baby a name that will still be a good name when she’s all grown up. The product name is not special in any way. Venture without Capital.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text.

Search 126
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Landing page has no copy except for the product name. Great stuff. 7 Kashflow.

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Why Some Startups Win

Steve Blank

This year, marketing needs to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. Generate end-user demand (to match our revenue goals). Drive that demand into our sales channels.

Startup 310
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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

It has proven memorable with customers and a versatile jumping-off point for product names such as Concentrate, Fruition, and Juicebox. My company name is designed to reflect the nature of my business appropriately. Since Passport Photo Online contains all the necessary information about our service, it became a perfect match.

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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Shouldn’t your ecommerce store match the vernal experience? Just make sure the design elements you include matches with your product offerings in some way. Folks are ditching jeans for shorts and short days inside for long days by the pool. Grey skies are turning blue and the whole world feels fresh and new.

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