| || |
THE NEXT WEB [Media] Productivity vs. Distraction: Should you block social media at work?
| SATURDAY, JULY 12, 2014
Social media in the workplace is a hot button topic. At the same time, however, social media has skyrocketed in popularity, both in our overall culture and in the workplace. Entrepreneur Social Media Analysis and Opinion Ilya Pozin is a serial entrepreneur, writer, and investor. This story continues at The Next Web.
FRESH INC.: THE STAFF BLOG [Media] Radically Improve Your Social Media Presence in Just 15 Minutes
| WEDNESDAY, MARCH 30, 2016
This quick-but-simple review of your social media efforts can yield big dividends
WWW.CLICKZ.COM [Media] 7 Social Media Tactics Your 2013 Budget Needs to Succeed
| MONDAY, JANUARY 7, 2013
Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. As social media matures, its no longer a test outside of your budget.
YOUNGUPSTARTS [Media] Social Media — For Those Who’ve Been Left Behind
| FRIDAY, APRIL 17, 2015
If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Why Social Media? . Social media is a vehicle for communicating and distributing your content. Start with the two biggest social media networks — Facebook and Twitter. Conclusion.
- [Media] Your Complete Social Media Disaster Response Guide
Made a major flub in front of the whole world on social media? Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. When it comes to social media, authenticity is essential but risky.
FRESH INC.: THE STAFF BLOG [Media] 5 Predictions for Social Media in 2014
| WEDNESDAY, DECEMBER 18, 2013
The game is changing in social media marketing--big time. Here are my five predictions for social media in 2014, and what they mean for your business: 1. Getting consumers'' attention in social media is becoming increasingly difficult. Two years ago, CEO''s would tell me, "I don''t need to be using social media because I do."
FRESH INC.: THE STAFF BLOG [Media] Social Media Is One Big Cocktail Party
| TUESDAY, NOVEMBER 13, 2012
Many businesses struggle with social media because they try to apply the rules of Internet marketing to social media marketing but the truth is that social media resembles a cocktail party or the town square much more than it resembles Web 1.0. But now with social media you have a 24/7, 365-day focus group to listen to.
BRANDANEW [Media] How to Use Rich Media In Your Content Marketing Strategy
| FRIDAY, AUGUST 5, 2016
The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Rich media content is visual, engaging, and generally makes your message more interesting. That apart, rich media can also make your content more shareable. The Podcast is NOW LIVE.
FRESH INC.: THE STAFF BLOG [Media] Think Your Social Media's Ready for 2017? Read This First
| MONDAY, DECEMBER 5, 2016
Study these social media trends before you decide Where should you spend your advertising dollars in 2017?
FRESH INC.: THE STAFF BLOG [Media] 7 Simple Social Media Moves That Work
| THURSDAY, APRIL 25, 2013
Before he started to dole out social media advice for entrepreneurs like you at Inc.''s s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Crazy, or genius?
FRESH INC.: THE STAFF BLOG [Media] 2013 Social Media Engagement Report
| WEDNESDAY, DECEMBER 18, 2013
We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. We also look at how the different top activities on social media -- photo-sharing, status updates, etc. -- are indexing in terms of activity, and which sites drive the highest volume in each category.
- [Media] Social Media Marketing: Why It's Not Working
This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. But that's how social media marketing works.
FRESH INC.: THE STAFF BLOG [Media] Secrets to a Successful Social Media Strategy
| FRIDAY, AUGUST 31, 2012
The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Same goes for any news articles or mentions in the media. Think again.
FRESH INC.: THE STAFF BLOG [Media] 5 Powerful Tools You Should Use To Dominate Social Media
| WEDNESDAY, JUNE 15, 2016
Social media doesn't have to be time consuming anymore with these easy fixes
- [Media] 10 Tips For Working With Social Media Influencers
Here is how to best work with social media influencers in order to market and sell your goods and services
- [Media] 8 Social Media Blunders to Avoid
Are you still making these major social media mistakes? You would think that by now most people would have learned the dos and don''ts of using social media in business. If you are not engaged or interesting, then stop spending so much time on social media and go do interesting things worthy of sharing. or ever. Like this post?
DUCT TAPE MARKETING [Media] Social Media Marketing for Lead Generation
| THURSDAY, JULY 24, 2014
Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Now more than ever, there has been a dramatic shift on social media from being purely a community to being a viable market.
DUCT TAPE MARKETING [Media] Using Social Media to Generate Sales Leads
| FRIDAY, NOVEMBER 7, 2014
Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Measure your success.
- [Media] 6 Myths About Social Media Marketing
Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. Social media marketing isn''t about a big one-time hit.
UP AND RUNNING [Media] 5 Social Media Marketing Myths Debunked
| WEDNESDAY, JUNE 20, 2012
Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Excellent! Yes and no.
FRESH INC.: THE STAFF BLOG [Media] What Social Media Actually Costs
| THURSDAY, FEBRUARY 16, 2012
So why is it that over and over again we hear social media described as "free"? It Sets the Wrong Precedent To suggest that social media is free or leads to free exposure is misleading—and, often, wrong. So how much did all this "free" social media cost? Um, really? When was the last time you chose to work for free?
FRESH INC.: THE STAFF BLOG [Media] Better Social Media Strategy: Show, Don't Tell
| TUESDAY, SEPTEMBER 4, 2012
Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Here's how to use them to your advantage. Show off your stuff.
- [Media] 5 Daily Habits That Will Boost Your Social Media Following
Want to boost your social media following? You need to understand how Facebook, Twitter, LinkedIn, Instagram and all the rest are different
YFS MAGAZINE [Media] Top 5 Ways Social Media Can Help Your Small Business
| TUESDAY, FEBRUARY 9, 2016
Social media is essentially a great way to grow your business. Grow Marketing & Sales content marketing inbound marketing marketing social media social media marketingBusiness
relationships can be enhanced and nurtured.
FRESH INC.: THE STAFF BLOG [Media] Top 5 Social Media Trends for Businesses in 2017
| TUESDAY, DECEMBER 6, 2016
What's the secret to future-proofing your social media strategy? Here are five trends to stay on top of in 2017
FRESH INC.: THE STAFF BLOG [Media] 60 Awesome Social Media Tools for Entrepreneurs
| WEDNESDAY, APRIL 23, 2014
Want to streamline your social media functions? But since my knowledge tends to be mainly LinkedIn focused, that means I don''t know a lot about the myriad of social media tools available for businesses. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
- [Media] 3 Ways Brands Are Destroying Social Media
Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Here are some examples of brands that are taking the "social" out of social media and hurting the channel. The Social Media "Hack" Oh, Chipotle.
MASHABLE.COM [Media] 5 Essential Spreadsheets for Social Media Analytics
| WEDNESDAY, FEBRUARY 15, 2012
5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.
FRESH INC.: THE STAFF BLOG [Media] Basic Social Media Mistake Everyone Makes
| WEDNESDAY, JULY 11, 2012
This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. so you do, too.
FRESH INC.: THE STAFF BLOG [Media] Secrets of a Lucrative Social Media Campaign
| MONDAY, NOVEMBER 12, 2012
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. That generated a tremendous ROI for Yasin's team, which spent about 2.5
DUCT TAPE MARKETING [Media] How to Create an Effective Social Media System
| MONDAY, OCTOBER 13, 2014
How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information.
LIFE BEYOND CODE [Media] 7 Kinds of Social Media Companions You Must Avoid
| SATURDAY, APRIL 7, 2012
Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Here are seven kinds of social media companions you can avoid: 1. Main Page Marketing chris brogan free riders opportunity cost people social media time suck
OCCAM'S RAZOR [Media] How To Suck At Social Media: An Indispensable Guide For Businesses
| MONDAY, NOVEMBER 2, 2015
I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. YouTube has 1.2
FRESH INC.: THE STAFF BLOG [Media] 4 Trends in Social Media That Are Changing the Game
| SUNDAY, JANUARY 8, 2017
It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences
FRESH INC.: THE STAFF BLOG [Media] The 10 Commandments of Smart Social Media
| WEDNESDAY, APRIL 30, 2014
Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s Thou shalt recall that personal interactions trump social media. Social media is merely a platform for connection. Just hold off.
FRESH INC.: THE STAFF BLOG [Media] Photos Are Social Media Gold
| FRIDAY, FEBRUARY 15, 2013
Here are five ways to use images to grow your follower base on social media. Luckily, featuring images on social media are becoming more common than ever. Here are five ways to boost your number of fans and followers by using images on social media. Have you had success using images on social media? What did you do?
YOUNGUPSTARTS [Media] [Infographic] Social Media Guidelines At Work
| MONDAY, OCTOBER 8, 2012
We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. Here’s an infographic on social media usage guidelines as a young professional that may help you: [Via: OnlineDegrees.org ].
- [Media] 11 Absolute Truths of Social Media Marketing
Break these rules and you could lose followers, credibility and hurt your business
- [Media] 8 Risks When You Ignore Social Media
Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. Popularized by former Kodak CMO Jeffrey Hayzlett, the so-called ''risk of ignoring'' references the dangers for companies that choose to turn a blind eye to social media while everyone else in their world embraces it.
FRESH INC.: THE STAFF BLOG [Media] 6 Social Media Tricks of Fashion Brands
| FRIDAY, SEPTEMBER 6, 2013
Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. That makes these a "great way to generate free earned media and traffic." If the shoe fits.
- [Media] 5 Free Tools That Unlock the Power of Social Media
Social media monitoring can help you figure out what your customers are really thinking
BOTH SIDES OF THE TABLE [Media] Why The Media Has Been Wrong About YouTube Networks
| SUNDAY, SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%. margin.
FRESH INC.: THE STAFF BLOG [Media] 3 Social Media Marketing Trends for 2014
| WEDNESDAY, NOVEMBER 13, 2013
Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. The ebook comes with a MS Word policy template to help you get started immediately.
- [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Rather than attempting to fit a round peg in a square hole, don’t fight it!
DUCT TAPE MARKETING [Media] Why You Need Social Media for Customer Support
| THURSDAY, OCTOBER 23, 2014
Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. But social media is different. Has Social Media Changed Customer Service?
YOUNGUPSTARTS [Media] Making Social Media Work For SMEs
| MONDAY, MAY 11, 2015
Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media . It’s exactly the same in social media. 
DUCT TAPE MARKETING [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
| FRIDAY, JUNE 5, 2015
6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. She represents Godot Media, a leading content marketing firm.
DUCT TAPE MARKETING [Media] How to Set Social Media Up from Scratch
| MONDAY, MARCH 10, 2014
How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Social Media
FRESH INC.: THE STAFF BLOG [Media] Stress-Free Social Media: 5 Tips
| THURSDAY, APRIL 19, 2012
Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? But most often, the people asking me this question are referring to juggling the social media merry-go-round. So while I'm not saying you should ignore social media, let me also say this: You have to make running your business your priority.
YFS MAGAZINE [Media] Here’s Why Social Media Marketing Works On A Startup Budget
| WEDNESDAY, SEPTEMBER 7, 2016
Social media is the future of marketing, there is no doubt. Grow Marketing & Sales marketing social media social media marketing
DUCT TAPE MARKETING [Media] Boost Your Social Media Engagement With These Tips
| TUESDAY, MAY 26, 2015
Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Here are numerous ways that you can boost engagement on your social media accounts. Give Promotions.
CROWDSPRING BLOG [Media] Best Social Media Tools For Your Small Business
| WEDNESDAY, FEBRUARY 20, 2013
Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. For example, some small businesses deliver customer service through social media. HootSuite.
DUCT TAPE MARKETING [Media] 5 Ways Social Media Can Drive Local Business
| WEDNESDAY, DECEMBER 7, 2011
5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. Duct Tape Marketing Social Media openappcenter” La Citta Vita via Flickr.
UP AND RUNNING [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
| MONDAY, NOVEMBER 3, 2014
Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.
- [Media] 9 Keys To Measuring Your Social Media Campaign ROI
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.
FRESH INC.: THE STAFF BLOG [Media] Who Is Using Social Media Now?
| FRIDAY, SEPTEMBER 14, 2012
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." Which platform?
YOUNGUPSTARTS [Media] Improve Your Job Search With Social Media
| WEDNESDAY, SEPTEMBER 10, 2014
Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere.
FRESH INC.: THE STAFF BLOG [Media] On Social Media? Get Real or Die
| THURSDAY, MARCH 7, 2013
For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Most companies with social media programs are doing everything exactly wrong.
CONVERSIONXL [Media] How to Use Social Media To Drive Sales
| WEDNESDAY, JANUARY 30, 2013
According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.
STARTUP PROFESSIONALS MUSINGS [Media] The Old Ways Of Social Media Marketing Are Broken
| SATURDAY, NOVEMBER 30, 2013
Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.
- [Media] Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Being in the business of you is a 24/7 job. Be Cautious of New Friends.
DUCT TAPE MARKETING [Media] Where Does Social Media Fit into the Customer Journey?
| MONDAY, MARCH 30, 2015
Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. Often, social media channels will show up high on any local search.
FRESH INC.: THE STAFF BLOG [Media] Make Social Media Efforts Worth It
| WEDNESDAY, JANUARY 23, 2013
Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. This could be your primary social media objective, too.
AWEISSMAN.COM [Media] Media: What's Past is Prologue
| THURSDAY, APRIL 19, 2012
Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. And so on.
FRESH INC.: THE STAFF BLOG [Media] 41 Must-Read Books by the Top Social Media Speakers
| TUESDAY, JANUARY 24, 2017
Add these books by experts who will take the stage at Social Media Marketing World to your shelves
FRESH INC.: THE STAFF BLOG [Media] New Ways to Advertise on Social Media
| WEDNESDAY, FEBRUARY 27, 2013
Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
THE EQUITY KICKER [Media] Facebook still dominates teen social media
| THURSDAY, APRIL 9, 2015
Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. Facebook
- [Media] How to Convert Social Media Traffic Into Paying Clients
Social media traffic is difficult to turn into effective leads because so much of it includes people who simply aren't interested in what you have to offer
FRESH INC.: THE STAFF BLOG [Media] How to Supercharge Your Social Media
| WEDNESDAY, JULY 17, 2013
If all you''ve done is set up brand pages on Facebook, Twitter, and other social media sites, it''s probably time to rethink what you''re doing there. When I started Likeable Media seven years ago, I encountered many brands that were social media "virgins." Are your social media profiles simply a fun place to go?
YFS MAGAZINE [Media] 8 Quick Tips To Upgrade Your Social Media Presence
| FRIDAY, OCTOBER 14, 2016
When you're running a fast-paced business it's easy to slack off a little on social media. Grow Marketing & Sales marketing social media social media marketing
DUCT TAPE MARKETING [Media] 8 Social Media Hacks to Increase Customer Retention
| THURSDAY, DECEMBER 31, 2015
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty.
DUCT TAPE MARKETING [Media] The 20 Minute Social Media Routine for Haters
| MONDAY, MAY 11, 2015
The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. I love social media, but I acknowledge it can be time-consuming. You may even hate social media entirely. Your # 1 focus for your social media routine should be to drive traffic to your blog.
YFS MAGAZINE [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
| MONDAY, JUNE 15, 2015
Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
BRANDANEW [Media] How To Get Perfect Pictures For Your Blog And Social Media
| THURSDAY, NOVEMBER 12, 2015
Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. Shun over perfection.
- [Media] Toss Out Your Social Media Metrics
If you judge your business by its social media numbers your bottom-line may be suffering. "A Social media is here to stay," says Shankman. Any social media 'guru' who tells you that you can't track these things is just trying to cover his butt," he adds. Fans, schmans! Numbers don't matter," he claims. Ask them!" he says.
- [Media] How to Rise Above the Social Media Noise in 2017
Discover Leading Strategies to Help Your Company Stand Out on Social Media
YOUNGUPSTARTS [Media] [Review] The Art Of Social Media
| SUNDAY, APRIL 26, 2015
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Keen to learn from the legendary Guy Kawasaki?
FRESH INC.: THE STAFF BLOG [Media] Social Media Brand Expectations: Wake Up And Smell The Engagement
| TUESDAY, JANUARY 10, 2017
Social Media Marketing Expectations: Can't Believe We Still Have to School You
YOUNGUPSTARTS [Media] 11 Industries That Benefit Most From Social Media
| TUESDAY, MARCH 27, 2012
More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. According to CBS News , 45% of retailers are active on social media. Retail.
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing: More Isn't Better
| TUESDAY, AUGUST 27, 2013
The same is true for social media marketing, according to a recent report by social media software management vendor Expion. Think of your own experience on various social media. Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers. But is it really?
- [Media] Top 7 Social Media Marketing Tips That Have Taken The World By Storm!
Social media platforms have been bridging the gap between nations, connecting people across the world. With their fun, interactive, attractive interface and mass appeal, social media is a rising marketing tool for budding web entrepreneurs. Discussed below are the top 7 social media marketing tips to boost your business: 1.
FRESH INC.: THE STAFF BLOG [Media] 11 Reasons a 23-Year-Old Shouldn't Run Your Social Media
| FRIDAY, AUGUST 10, 2012
Nor do I believe there are no young people capable of managing a business's social media responsibilities. If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. They may be focused on their own social media activity. Sure, she understands Instagram.
YOUNGUPSTARTS [Media] 4 Emerging Concepts & Trends In Social Media Marketing
| THURSDAY, SEPTEMBER 11, 2014
Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. Beyoncé saved her record company plenty of money in traditional promotions, which would have been all but useless since her target audience is on social media.
- [Media] Influence Customers With Earned Media
Here''s the two times when your earned media will have the most influence on potential buyers. Targeting your prospects with earned media in specific areas of the buying decision is an effective way of converting prospects to buyers. A quick read through the Earned Media Guide can also help jump start your earned media strategy.
FRESH INC.: THE STAFF BLOG [Media] The Secret to Hiring a Savvy Social Media Manager
| WEDNESDAY, APRIL 16, 2014
Learn how to avoid the hype and get serious about hiring the right person to manage your social media. In all this, there''s probably no doubt in your mind that social media should be an integral part of your marketing strategy. But how does your company approach social media? You must be willing to fail," Miller adds.
CROWDSPRING BLOG [Media] When social media goes bad: a cautionary tale.
| SUNDAY, JULY 24, 2011
Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More. Well, guess what? The lesson?
BRANDANEW [Media] 10 Awesome Social Media Facts You Need To Know NOW
| MONDAY, SEPTEMBER 7, 2015
46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us.
- [Media] 10 Ways to Attract the Perfect Customer via Social Media
So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social!
- [Media] Social Media Lessons From the White House
Here's how democracy is spread, social media style. It's no longer a question of whether social media is worth your time, but what form of social media is most worth your time. At least that's the message that came across at the social media forum at National Small Business Week in Washington, D.C. Bernard asks.
FRESH INC.: THE STAFF BLOG [Media] Why Using Social Media Does Not Make You A Social Media Manager
| THURSDAY, SEPTEMBER 15, 2016
Having a Facebook account does not give you validity
FRESH INC.: THE STAFF BLOG [Media] On Social Media, Authenticity Always Wins
| THURSDAY, OCTOBER 11, 2012
Social Media is no different. Brands that seek to be safe and tow the popular line, will never break from the crowd of mediocrity that is rife within the social media consulting community. There is a meme in the online world with respect to social media that suggests businesses should "just dive in". And that's why I liked it.
FELD THOUGHTS [Media] Hidden Boulder Gem: The Media Archeology Lab
| FRIDAY, NOVEMBER 22, 2013
Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab). Being surrounded by these machines just makes me happy.
ONSTARTUPS [Media] The Classy Way To Get Media Coverage For Your Startup
| TUESDAY, OCTOBER 30, 2012
Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. So here's an idea to try when getting media coverage for your startup - don't start by pitching the product. Conversely, these tend to be the names you see cropping up again and again in the media.
- [Media] 7 Signs Your Social Media Strategy Works
Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing? But more followers don''t always mean more success.
DUCT TAPE MARKETING [Media] Social Media Gives Consumers and Brands a Direct Connection
| FRIDAY, NOVEMBER 21, 2014
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Social media – a public forum. Consumer interaction through social media.
FRESH INC.: THE STAFF BLOG [Media] Critical Social Media Mistakes to Avoid
| WEDNESDAY, FEBRUARY 26, 2014
Social media can be a great benefit, or it can be a detriment if not handled properly. Most people have been told that overselling on social media will get you ignored. Often I see social media pages and accounts that are neglected and ignored. Here are additional social media mistakes to avoid from my Inc. Here Inc.
DUCT TAPE MARKETING [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
| THURSDAY, JANUARY 15, 2015
5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. photo credit: shutterstock.
YOUNGUPSTARTS [Media] 3 Ways To Brand Your Startup Using Social Media
| FRIDAY, SEPTEMBER 27, 2013
From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. Facebook influences the spending habits of social media users like no other network. Professionalisms Online marketing small business social media social media marketing by DJ Miller.
DUCT TAPE MARKETING [Media] 12 Resources to Generate Leads with Social Media
| FRIDAY, OCTOBER 16, 2015
12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business.
- [Media] 7 Steps to Productive Business Use of Social Media
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.