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BRANDANEW [Media] How Social Media Marketing Can Ruin Your Budget
| FRIDAY, JUNE 24, 2016
Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? In many businesses, social media marketing can take up as much as 20 percent of your total budget. Here are a few tips to ensure that your social media marketing plan does not ruin your budget. How Social Media Marketing Can Ruin Your Budget. For a social media marketing campaign to work, you need to create targeted ads.
DUCT TAPE MARKETING [Media] Social Media Marketing for Lead Generation
| THURSDAY, JULY 24, 2014
Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Look, I’m not saying your marketing strategy doesn’t have potential, but if you’re not using social media to generate leads, you’re missing out on an opportunity to reach a huge market. Social media also makes your company appear more personable.
UP AND RUNNING [Media] 5 Social Media Marketing Myths Debunked
| WEDNESDAY, JUNE 20, 2012
Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Social media is a powerful tool, fun, and worth the effort.
YFS MAGAZINE [Media] Top 5 Ways Social Media Can Help Your Small Business
| TUESDAY, FEBRUARY 9, 2016
Social media is essentially a great way to grow your business. Grow Marketing & Sales content marketing inbound marketing marketing social media social media marketingBusiness
relationships can be enhanced and nurtured.
DUCT TAPE MARKETING [Media] How to Create an Effective Social Media System
| MONDAY, OCTOBER 13, 2014
How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information. The key to making social media work for your business is intention. Media outlets love data so think about ways to mine yours!
MASHABLE.COM [Media] 5 Essential Spreadsheets for Social Media Analytics
| WEDNESDAY, FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Monitor Social Media Reputation.
BRANDANEW [Media] How Do I Improve My Social Media Presence?
| WEDNESDAY, JUNE 22, 2016
Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term. How Do I Improve My Social Media Presence? The first thing you must do is to claim your social media accounts with your brand name. Social media is never a one way journey. Get tips for a simple and effective Social Media Plan with great content HERE.
LIFE BEYOND CODE [Media] 7 Kinds of Social Media Companions You Must Avoid
| SATURDAY, APRIL 7, 2012
Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Since it’s easy to start conversations on social media, AND it is good etiquette to extra-nice in the social media world, you will get approached by all kinds of people. Here are seven kinds of social media companions you can avoid: 1.
OCCAM'S RAZOR [Media] How To Suck At Social Media: An Indispensable Guide For Businesses
| MONDAY, NOVEMBER 2, 2015
I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Social Media solves for See and Think intent primarily.
YOUNGUPSTARTS [Media] [Infographic] Social Media Guidelines At Work
| MONDAY, OCTOBER 8, 2012
We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. While there are both pros and cons, it is up to you to decide if it is worthwhile extending your online social network at the risk of having unprofessional and embarrassing social media activity jeopardize your career.
FELD THOUGHTS [Media] A Confusing Social Media Birthday
| SUNDAY, DECEMBER 8, 2013
But I was really surprised by the number of people that used my birthday as a way to “get something” without “giving something” other than a few words in a social media message. The post A Confusing Social Media Birthday appeared first on Feld Thoughts. I turned 48 on December 1st. I took a week off the grid (from the Wednesday before Thanksgiving until the Wednesday after my birthday) – part of my quarterly off the grid routine with Amy.
BOTH SIDES OF THE TABLE [Media] Why The Media Has Been Wrong About YouTube Networks
| SUNDAY, SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base.
DUCT TAPE MARKETING [Media] Why You Need Social Media for Customer Support
| THURSDAY, OCTOBER 23, 2014
Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. Companies that extend their customer support to the social media realm tend to have better reputations than those that don’t. That’s why social media is such an effective way to deliver top-quality customer service.
DUCT TAPE MARKETING [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
| FRIDAY, JUNE 5, 2015
6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. If you invest effort in social media management consistently, platforms like Facebook and Twitter also help you establish a relationship with your buyers. Social Media social software Startups Jessica Davis
- [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Social media can help to further expand and develop these relationships outside of the face-to-face line of conversation.
DUCT TAPE MARKETING [Media] How to Set Social Media Up from Scratch
| MONDAY, MARCH 10, 2014
How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. 8) Created Cyfe dashboard for single reporting interface to monitor and measure ongoing social media impact. Social Media
DUCT TAPE MARKETING [Media] Boost Your Social Media Engagement With These Tips
| TUESDAY, MAY 26, 2015
Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? Here are numerous ways that you can boost engagement on your social media accounts.
YOUNGUPSTARTS [Media] Making Social Media Work For SMEs
| MONDAY, MAY 11, 2015
Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media . Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. It’s exactly the same in social media.  By Dr. Karen M.
DUCT TAPE MARKETING [Media] 5 Ways Social Media Can Drive Local Business
| WEDNESDAY, DECEMBER 7, 2011
5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. While it’s true many social media tools offer the opportunity to connect with global audiences, they’re also great for driving local business when used in a targeted fashion. Duct Tape Marketing Social Media openappcenter
YFS MAGAZINE [Media] Here’s Why Social Media Marketing Works On A Startup Budget
| WEDNESDAY, SEPTEMBER 7, 2016
Social media is the future of marketing, there is no doubt. Grow Marketing & Sales marketing social media social media marketing
CROWDSPRING BLOG [Media] Best Social Media Tools For Your Small Business
| WEDNESDAY, FEBRUARY 20, 2013
Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. Let’s first take a minute to help you understand why you should take the time now to decide whether you should invest some of your marketing and advertising efforts in social media.
UP AND RUNNING [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
| MONDAY, NOVEMBER 3, 2014
Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats. That doesn’t make connecting with media professionals any less important. Find the interest point to help make the media connection.
DUCT TAPE MARKETING [Media] Why Small Businesses Have the Social Media Marketing Advantage
| FRIDAY, APRIL 7, 2017
Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an advantage over big companies. Social media effectiveness boils down to engagement. Small Business Social Media. Joint social media marketing efforts.
DUCT TAPE MARKETING [Media] Where Does Social Media Fit into the Customer Journey?
| MONDAY, MARCH 30, 2015
Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. It can also be overwhelming for some business owners who begin social media marketing without a plan. To understand how to use social media marketing, you first have to understand how your customers think.
YOUNGUPSTARTS [Media] Improve Your Job Search With Social Media
| WEDNESDAY, SEPTEMBER 10, 2014
Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere. This infographic gives you tips on how to use social media to attract employers and get hired, along with tips on what to avoid posting.
CONVERSIONXL [Media] How to Use Social Media To Drive Sales
| WEDNESDAY, JANUARY 30, 2013
According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. So don’t use social media to sell per-se.
- [Media] Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Just because you’ve met a new contact at a networking event or had a friend or business request a connection doesn’t mean you need to connect via social media sites.
AWEISSMAN.COM [Media] Media: What's Past is Prologue
| THURSDAY, APRIL 19, 2012
Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. In this environment, the role for the "media company" is vastly different than the last few decades. Media: Whats Past is Prologue.
DUCT TAPE MARKETING [Media] The 20 Minute Social Media Routine for Haters
| MONDAY, MAY 11, 2015
The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. I love social media, but I acknowledge it can be time-consuming. If you’re a small business owner, you probably feel like you don’t have enough hours in the day to grow your business let alone tweet, post, like, share and pin on social media. You may even hate social media entirely. Social Media
DUCT TAPE MARKETING [Media] 8 Social Media Hacks to Increase Customer Retention
| THURSDAY, DECEMBER 31, 2015
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. By neglecting the other components of social media and focusing only on marketing, businesses aren’t realizing the full potential social media has to offer their business in terms of building long-term relationships with their customers.
STARTUP PROFESSIONALS MUSINGS [Media] The Old Ways Of Social Media Marketing Are Broken
| SATURDAY, NOVEMBER 30, 2013
Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore. Where are the young social media users going?
YFS MAGAZINE [Media] 8 Quick Tips To Upgrade Your Social Media Presence
| FRIDAY, OCTOBER 14, 2016
When you're running a fast-paced business it's easy to slack off a little on social media. Grow Marketing & Sales marketing social media social media marketing
INC STARTUPS [Media] How to Turn Your Social Media Followers Into Customers
| WEDNESDAY, MAY 3, 2017
Learn how to harness the full potential of social media to generate leads and increase revenue. Social Media ToolkitWant to attract more customers?
YFS MAGAZINE [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
| MONDAY, JUNE 15, 2015
Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
THE EQUITY KICKER [Media] Facebook still dominates teen social media
| THURSDAY, APRIL 9, 2015
Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. As you can see from the chart above Facebook and Facebook owned Instagram top the charts.
BRANDANEW [Media] How To Get Perfect Pictures For Your Blog And Social Media
| THURSDAY, NOVEMBER 12, 2015
Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. People nowadays have little patience to read long paragraphs. Conveying the message through an image is the easiest way to make an impact.
YOUNGUPSTARTS [Media] [Review] The Art Of Social Media
| SUNDAY, APRIL 26, 2015
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Providing over 120 “power tips for power users”, the slim volume provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing. Keen to learn from the legendary Guy Kawasaki?
YOUNGUPSTARTS [Media] 11 Industries That Benefit Most From Social Media
| TUESDAY, MARCH 27, 2012
More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. But there are some industries that seem to take advantage of social media better than others. Whatever the reason, these industries are finding that social media is an incredibly beneficial tool. Old media.
- [Media] Top 7 Social Media Marketing Tips That Have Taken The World By Storm!
Social media platforms have been bridging the gap between nations, connecting people across the world. With their fun, interactive, attractive interface and mass appeal, social media is a rising marketing tool for budding web entrepreneurs. Discussed below are the top 7 social media marketing tips to boost your business: 1. Be active on social media forums The best and most obvious way of reaching more people is by being active on the various social networking sites.
YOUNGUPSTARTS [Media] 4 Emerging Concepts & Trends In Social Media Marketing
| THURSDAY, SEPTEMBER 11, 2014
Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. It’s no secret that the 18- to 34-year-old demographic is the most coveted one – they are the future of any product, and if you want to reach them, then you have to have a social media strategy. Here are some social media marketing trends that are currently unfolding: 1.
- [Media] 9 Keys To Measuring Your Social Media Campaign ROI
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations.
INC STARTUPS [Media] Social Media Strategy for Novices
| THURSDAY, NOVEMBER 15, 2012
Have you been avoiding social media because you don't know where to start? How can a social media novice start thinking about implementing a social strategy? Perhaps you're from a small or mid-sized business, which still hasn't gotten on the social media bandwagon. Here's a set of questions to go through before you dive into social media. Why are you going into social media? What's your company's purpose in getting into social media?
CROWDSPRING BLOG [Media] When social media goes bad: a cautionary tale.
| SUNDAY, JULY 24, 2011
Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign. A few of week’s ago, the Milk Board and their agency, San Francisco-based Goodby, Silverstein & Partners, launched a new social media campaign, a tongue-in-cheek look at how drinking “milk can help reduce the symptoms of premenstrual syndrome.
BRANDANEW [Media] 10 Awesome Social Media Facts You Need To Know NOW
| MONDAY, SEPTEMBER 7, 2015
46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us. After the initial upheaval, we have now settled down with a few networks that have survived the battle and emerged with their own dedicated user bases.
- [Media] 10 Ways to Attract the Perfect Customer via Social Media
So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social! Make sure your social media names are your company name and that they are easy to find.
VC CAFE [Media] Will Catch Media be the iTunes for the Android Phone?
| SUNDAY, FEBRUARY 21, 2010
Aardvark and reMail were the most recent buys and now, several sources report that theIsraeli start-up Catch Media may be next. Catch Media’s “Play Anywhere technology enables users to access media stored in their home computers (digital movies, music, books, etc) through a range of devices, including mobile phones, DVRs and car media players. Catch Media was founded in 2003 by two brothers, Yaacov and Boaz Ben-Yaacov.
DUCT TAPE MARKETING [Media] Social Media Gives Consumers and Brands a Direct Connection
| FRIDAY, NOVEMBER 21, 2014
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Through social media outlets, consumers have been able to easily convey their opinions – whether it be criticism or praise – about various brands. Social media – a public forum. Consumer interaction through social media.
ONSTARTUPS [Media] The Classy Way To Get Media Coverage For Your Startup
| TUESDAY, OCTOBER 30, 2012
Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. So here's an idea to try when getting media coverage for your startup - don't start by pitching the product. Hell, you'd be unlikely to start a sales pitch without knowing your customer, or begin discussions with an investor without finding out exactly what they were interested in -- so why treat the media differently?
DUCT TAPE MARKETING [Media] Using Media Relations to Boost Your Business
| THURSDAY, DECEMBER 12, 2013
Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Social media. There is no denying the power of social media or email marketing but all the posts and emails in the world won’t matter if your customers don’t use that network or read their email.
DUCT TAPE MARKETING [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
| THURSDAY, JANUARY 15, 2015
5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. Here are five simple steps to kick-start your social media this year. You should set a basic goal for your social media activities for the year.
DUCT TAPE MARKETING [Media] Is Media Manipulation the New Media Relations
| WEDNESDAY, AUGUST 1, 2012
Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus. This week, I exposed HARO, the service he founded, for what it is: a cesspool of media manipulation and enabler of bad journalism.
DUCT TAPE MARKETING [Media] 12 Resources to Generate Leads with Social Media
| FRIDAY, OCTOBER 16, 2015
12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business. Moreover, by spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
YOUNGUPSTARTS [Media] 3 Ways To Brand Your Startup Using Social Media
| FRIDAY, SEPTEMBER 27, 2013
From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. Facebook influences the spending habits of social media users like no other network. It’s always important to fill out social media profiles, but it’s vital on LinkedIn where prospective clients and employees seek information about you. Professionalisms Online marketing small business social media social media marketing by DJ Miller.
INC STARTUPS [Media] These 4 Social Media Tips Will Save Your Small Business from Failing
| FRIDAY, JUNE 23, 2017
Adopt a future-proof social media strategy and protect your business from failure. Social Media Toolkit
YFS MAGAZINE [Media] 4 Secrets Of Super Successful Brands That Use Social Media
| WEDNESDAY, AUGUST 17, 2016
Grow Marketing & Sales marketing social media social media marketingWith more than 2 billion social network users, it’s obvious
that every business owner should consider how to make the best use of their social presence.
GROWTHINK BLOG [Media] Funding Your Business Using Social Media
| THURSDAY, JUNE 13, 2013
For example, you can''t solicit investors on your website nor via social media sites like Facebook. However, if you set up a crowdfunding campaign, you can (and should) market that campaign and drive traffic to it using social media. A Little Knowledge Will Strengthen Your Efforts You can''t use social media websites without understanding how the different ones work. Also, feel free to go beyond social media. And social media is a great way to do just that!
- [Media] 7 Steps to Productive Business Use of Social Media
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
THE NEXT WEB [Media] 10 surprising social media statistics that might make you rethink your social strategy
| TUESDAY, NOVEMBER 12, 2013
Social media is changing faster than ever, as if that wasn’t something everyone already knew! If you’re managing social media for your business , it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media. Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ Source: Social Media Video 2013.
- [Media] 3 Tips To Avoid Scheduled Social Media Disaster
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. When you schedule all your social media ahead of time through a service like Hootsuite, your posts all show up with a little line of subtext that discloses they’re coming from hootsuite, so everyone knows your faking your live interaction.
DUCT TAPE MARKETING [Media] Using Visual Media to Boost Your Marketing
| THURSDAY, JANUARY 23, 2014
Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Visual media is emerging as a very important and powerful tool in online marketing. Integrating Visual Media into SEO. A content-centric SEO strategy will naturally include visual media in the mix of content types to publish and share.
CROWDSPRING BLOG [Media] Should You Give Up On Social Media Marketing?
| TUESDAY, JULY 23, 2013
The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A recent study by Custora found that email marketing and search deliver more profitable customers than social media. I wrote an opinion for Entrepreneur Magazine about the Custora study: Does Search Produce Better Customers Than Social Media? Custora’s findings about social media are misleading.
BRANDANEW [Media] What Value Does Social Media Create For Your Brand?
| SATURDAY, JUNE 13, 2015
The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Understanding: What Value Does Social Media Create For Your Brand? Social media and content marketing will drive trust and discoverability : Research shows 52 percent of app downloads are driven by word of mouth.
- [Media] Boulder is for Media
The Denver/Boulder market is actually a vibrant place for digital media companies. A few years ago Walter Knapp of Federated Media (who has a 70+ person office here after their acquisition of Lijit Networks in 2011) and I put together a conference called B.Media – a gathering of both local and national leaders working in digital media. Denver/Boulder is a great place to start and build great digital media businesses
YFS MAGAZINE [Media] 5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets
| FRIDAY, SEPTEMBER 18, 2015
Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.
DUCT TAPE MARKETING [Media] Why Earned Media Is Essential to Marketing Success
| WEDNESDAY, FEBRUARY 19, 2014
Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. The term “earned media” is pretty fashionable these days. I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. So, let’s further define what earned media is.
YFS MAGAZINE [Media] How To Generate B2B Sales Leads Using Social Media
| THURSDAY, SEPTEMBER 24, 2015
The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads. Grow Marketing & Sales content marketing lead generation marketing sales social media social media marketing
DUCT TAPE MARKETING [Media] Be Everywhere: Connecting Social Media to the Real World
| FRIDAY, NOVEMBER 14, 2014
Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations. And not all of your customers are allowing social media to affect their buying decisions. Go beyond social media. Branding Content marketing Marketing Strategy Social Media Jeremy Mille
VC CAFE [Media] Israeli Startup Picapp Merges with YBrant Media
| THURSDAY, APRIL 7, 2011
Ybrant Media , an large Indian Media portfolio of companies, has acquired Israeli startup PicApp for an undisclosed amount. This is Ybrant Media’s second acquisition in Israel. Following the acquisition, Picapp’s employees will join YBrant Media. The company has previously bought Advertising startup Oridian in 2007 ( see coverage on VC Cafe ).
- [Media] Gen-Y Should Thank Gen-X For Social Media Today
entrepreneurs gen-y social media startups gen-x business boomers What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Gen-Y (Millennials). Gen-X has just 46 million members, but they continue to lead the way and set the standards in the startup world. Gen-X is the group that will bridge the two larger generations of Boomers and Gen-Y.
YOUNGUPSTARTS [Media] [Infographic] Small Businesses More Comfortable With Social Media: Constant Contact
| TUESDAY, NOVEMBER 22, 2011
Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. Here’s the full infographic: Others Constant Contact infographic marketing small business small medium enterprises social media social media marketing
INC STARTUPS [Media] Social Media Made Easy
| WEDNESDAY, OCTOBER 24, 2012
Let social media aid your sales efforts. With less effort than you think, your organization can increase online conversions through genuine engagement on multiple social media platforms. Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency.
YOUNGUPSTARTS [Media] [Infographic] How Social Media Is Destroying Productivity
| TUESDAY, NOVEMBER 6, 2012
One of the biggest culprits is indulging in social media – whether is it checking your Facebook account, watching that frivolous YouTube video a friend (or worse, colleague) just sent over, the problem is not so much wasting time indulging, but it takes an average of 23 minutes for a worker to get back into their work rhythm after! Earlier we showed how employee laziness is affecting productivity at the workplace.
BRANDANEW [Media] 7 Types Of Photos Your Social Media Fans Will Engage With
| FRIDAY, OCTOBER 30, 2015
Having no engagement on posts is the social media equivalent of talking to yourself – it shouldn’t happen. Posting more photos your social media fans will engage with can help your brand. Use social media automation to save time and reach your audience. Example: Famous YouTuber ‘Superwoman’ loves posting selfies on social media. This translates well into social media too, as seeing a picture of a furry cat or a happy dog acts as a stress buster to people.
VC CAFE [Media] Media, Education and Context in 2020
| THURSDAY, NOVEMBER 28, 2013
While it doesn’t seem that far away, I took the liberty of virtually ‘closing my eyes’ to imagine how Media, Context and Education would change in 6 years time. ” Media in 2020. In 1939 the New York Times wrote an op-ed on the adoption of a new media format back then, the Television, saying: “The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.”.
YFS MAGAZINE [Media] 7 Sure-Fire Tips To Promote Your Brand On Social Media ?
| TUESDAY, AUGUST 2, 2016
Grow Marketing & Sales content creation content marketing content strategy marketing social media social media marketingEven the best content will often go unread because it hasn’t been found.
INC STARTUPS [Media] Top 5 Social Media Fails
| THURSDAY, AUGUST 2, 2012
Fact is, your social media strategy could use an upgrade. The White House does it , the world's biggest media outlets do it, and your business looks out-of-date without it: Social media. So, to give you an update, we turned to some of the world's top social-media professionals. Here are their top social-media mistakes to avoid: 1. The same point rings true for social media. Fail-safe: Take on social media platforms one at a time.
INC STARTUPS [Media] 3 Common Mistakes to Avoid With Advertising on Facebook, According to a Social Media Expert
| TUESDAY, MAY 30, 2017
Social Media ToolkitAdvertising your business on Facebook for beginners with Andrea Vahl: help with setting advertising budgets, creating audiences, and reading reports.
HOW TO CHANGE THE WORLD [Media] Free social-media webinar with Mari Smith and me
| TUESDAY, MARCH 20, 2012
Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here: [link]. See you on March 28th
CROWDSPRING BLOG [Media] Social Media Revolution – Facts and Figures (Updated)
| WEDNESDAY, JUNE 29, 2011
A few years ago, Erik Qualman, the author of Socialnomics , produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world. Here’s the video with many more fascinating facts and figures: Related posts: Social Media Revolution – Facts and Figures.
- [Media] Trial and Error for Business Social Media Will Fail
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
YOUNGUPSTARTS [Media] [Infographic] The Potential Of Social Media For B2B In 2014
| WEDNESDAY, APRIL 16, 2014
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space. Here’s an infographic that looks at the potential of social media for B2B businesses this year.
- [Media] 5 Important Aspects of Social Media for Businesses
No matter your personal feelings on social media, the fact is that you need an active social media presence for your business if you want it to succeed. It can be a complicated process to figure out what kind of social media platforms work best for your business. Here are five important aspects of social media as it relates to your company. These are the main social media platforms where current and potential clients will interact with your company.
DUCT TAPE MARKETING [Media] 5 Social Media Lessons Gleaned from a New SMB Study
| THURSDAY, OCTOBER 18, 2012
There is no shortage of social media advice. This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). Social media users are almost spiritual about the ‘right’ way to approach social promotion. However, 27% of SMBs reported focusing on building a very large number of followers or fans on social media, regardless of interaction.
DUCT TAPE MARKETING [Media] What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
| MONDAY, JULY 2, 2012
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Here are 5 tips for small business owners to be more likeable and ensure greater success using social media: Listen first. Social media is about engagement and having a conversation, not about self-promotion. Spend at least 30 minutes a day on social media.
CROWDSPRING BLOG [Media] Growing Your Small Business Using Social Media: The Facts
| WEDNESDAY, MAY 9, 2012
We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
- [Media] How the Internet and Social Media Changed How Businesses Succeed
The emergence of the internet and social media has changed how companies do business forever. Social Media Marketing The advent of social media has also resulted in a significant shift especially in regards to marketing. These days, however, a business can inform loyal customers of new products and promotions directly and instantly through a social media followers list. The internet and social media’s effect on business has been very positive.
YFS MAGAZINE [Media] 10 Important Things To Remember About Social Media Marketing
| FRIDAY, AUGUST 5, 2016
Grow Marketing & Sales marketing online marketing social media social media marketingAt the very least, you can spread the word about your brand, which ultimately means reaching more people, and (when done right) can translate into sales.
INC STARTUPS [Media] Why Your Business Can't Be Casual With Social Media Anymore
| FRIDAY, MAY 12, 2017
Social media used to be cheap and easy. Social Media ToolkitNow, it's time to get serious.
- [Media] Which Is Better: New Media Marketing Or Old School Internet Marketing?
world of blogging, podcasting and social media, versus traditional internet marketing formats. This is the part of the … Read the rest of this entry » Business Strategy Make Money Online adam short Conversion Blogging internet marketing new media marketing niche profit classroom pat flynn social media Tweet I received an email recently from one my newsletter subscribers named Zsolt , who is from Hungary.
THE NEXT WEB [Media] The 7 biggest counterintuitive social media mistakes you may be making
| SATURDAY, OCTOBER 5, 2013
When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. As social media becomes a bigger part of our overall marketing strategies, more tools are becoming available to help us get the most out of our efforts. Entrepreneur Social Media Analysis and Opinion How-To''s
THE ENTREPRENEURIAL MIND [Media] The Wild West of Social Media Marketing
| THURSDAY, FEBRUARY 17, 2011
So what is the magic formula for effective marketing through social media? The truth is that marketing through social media is wide open at this time. The answer will shape which type of social media works best and how you need to shape your message. Transactional relationships may work better with quick and easy media such as Twitter or even e-mail marketing. Quick reminders and "deals" work best with short blast media.
INC STARTUPS [Media] The Queen of Social Media
| TUESDAY, MAY 28, 2013
But keep talking to this bubbly, 27-year-old social media whiz, and you’ll quickly learn she’s something else at heart: a hustler, in the best sense of the word. True to her generation, Kabani has been steeped in social media for years. To establish her credibility in the field, she wrote The Zen of Social Media Marketing , which was one of the first comprehensive best-selling guides on the market.
YOUNGUPSTARTS [Media] 6 Keys To Selling On Social Media
| TUESDAY, DECEMBER 20, 2016
by Grant Leboff, author of “ Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More “ To make a sale, we go where our customers are. But in this radically transformed digital environment, reaching customers needs a totally new approach: they’re on social media now. To sell with success on social media requires a radical change in perspective. Blatant marketing messages cross a line into irritation on social media.
DUCT TAPE MARKETING [Media] How to Guarantee ROI With Social Media Participation
| MONDAY, JANUARY 21, 2013
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation. If you want to guarantee ROI with your social media participation you must first build trust and then turn trust into sales. The social media lead system.
- [Media] Social Marketing: How to Promote your Blog on Social Media
You’re thinking about taking a more proactive approach towards your presence on social media, but you have no idea where to start. If you’re looking to market something, there’s literally no reason for you to not be using social media. Here are some of the benefits that you can reap by using social media in an effective and engaging way: Driving Traffic – Social media is a great way to drive traffic to whatever it is that you’re offering.
- [Media] 6 Social Media Hacks to Grow Your Blog
While social media has really only been on our collective horizon for a decade or so, it has nevertheless managed to radically altar how we relate to one another, how we get our news , and how we conduct our businesses. To the blogger who has been working on increasing her audience, social media is already a clear necessity. Here are six social media hacks that are easy to implement that should also help your blog gain a bigger piece of the Internet readership and viewership pie.
INC STARTUPS [Media] Is Social Media Advertising or PR?
| WEDNESDAY, MAY 1, 2013
So where does that leave your social media marketing? Who manages your company’s social media? But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. Social media is a real-time, open dialog between company and customers. They have the press and media relationships to make sure the message spreads more organically.
DUCT TAPE MARKETING [Media] 7 Steps For An Effective Social Media Marketing Plan
| FRIDAY, JANUARY 15, 2016
7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. As a social media marketer, this makes me very excited.
- [Media] Social Media Marketing Tools For Local Business Owners
Are you short on time but wish to regularly feed content to your social media marketing channels? Do you often find yourself carrying out cumbersome social media marketing tasks for your business? Nowadays, it is essential to integrate social media into your marketing mix. This post will focus on five social media automation tools that will save you valuable time by automatically handling much of your social media marketing efforts.
UP AND RUNNING [Media] 3 Worries on Social Media and Business …
| FRIDAY, NOVEMBER 12, 2010
I’ve known some and read about many businesses that do very well in online reputation and social media. And if you have no idea, I’d start by saying that the absolute minimum time budget for managing a small company’s social media face is half time. And here’s a final thought: Do you think that online reputation, alias social media, is one of those things you have to either do well or not at all?