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  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, JUNE 18, 2011
    [Media] Social Media Isn’t Free to Entrepreneurs or Anyone
    If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. One I just read, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., Assess social media relevance to your product or service.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 7, 2014
    [Media] Using Social Media to Generate Sales Leads
    Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. At first glance, social media looks like a place for friends and family members to share pictures of their daily outings – which is true to some degree – as social media is about connecting people digitally through conversation. You should be sharing these posts on social media.
  • YOUNGUPSTARTS  |  WEDNESDAY, MAY 24, 2017
    [Media] How To Use Social Media To Promote Your App
    If you have not landed on Earth from a faraway planet, you must be aware of the potential of social media already. With social media playing such robust presence for everything in our life, it plays now a leading role in digital marketing and promotions. When it comes to marketing your new app cannot do without social media. The question is how to use social media more effectively? Let us discuss here some time-tested ways to use social media to promote your app: 1.
  • DUCT TAPE MARKETING  |  THURSDAY, JULY 24, 2014
    [Media] Social Media Marketing for Lead Generation
    Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Look, I’m not saying your marketing strategy doesn’t have potential, but if you’re not using social media to generate leads, you’re missing out on an opportunity to reach a huge market. Social media also makes your company appear more personable.
  • BRANDANEW  |  FRIDAY, JUNE 24, 2016
    [Media] How Social Media Marketing Can Ruin Your Budget
    Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? In many businesses, social media marketing can take up as much as 20 percent of your total budget. Here are a few tips to ensure that your social media marketing plan does not ruin your budget. How Social Media Marketing Can Ruin Your Budget. For a social media marketing campaign to work, you need to create targeted ads.
  • FELD THOUGHTS  |  SUNDAY, DECEMBER 8, 2013
    [Media] A Confusing Social Media Birthday
    But I was really surprised by the number of people that used my birthday as a way to “get something” without “giving something” other than a few words in a social media message. The post A Confusing Social Media Birthday appeared first on Feld Thoughts. I turned 48 on December 1st. I took a week off the grid (from the Wednesday before Thanksgiving until the Wednesday after my birthday) – part of my quarterly off the grid routine with Amy.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Media] How to Create an Effective Social Media System
    How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information. The key to making social media work for your business is intention. Media outlets love data so think about ways to mine yours!
  • UP AND RUNNING  |  WEDNESDAY, JUNE 20, 2012
    [Media] 5 Social Media Marketing Myths Debunked
    Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Social media is a powerful tool, fun, and worth the effort.
  • INC STARTUPS  |  SUNDAY, AUGUST 27, 2017
    [Media] 6 Social Media Trends to Prepare for in 2018
    2018 is only four months away, and brands have prepare to take advantage of the opportunities social media presents -- or their competitors will. Social Media Toolkit
  • MASHABLE.COM  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] 5 Essential Spreadsheets for Social Media Analytics
    Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Monitor Social Media Reputation.
  • BRANDANEW  |  WEDNESDAY, JUNE 22, 2016
    [Media] How Do I Improve My Social Media Presence?
    Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term. How Do I Improve My Social Media Presence? The first thing you must do is to claim your social media accounts with your brand name. Social media is never a one way journey. Get tips for a simple and effective Social Media Plan with great content HERE.
  • DUCT TAPE MARKETING  |  FRIDAY, APRIL 7, 2017
    [Media] Why Small Businesses Have the Social Media Marketing Advantage
    Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an advantage over big companies. Social media effectiveness boils down to engagement. Small Business Social Media. Joint social media marketing efforts.
  • LIFE BEYOND CODE  |  SATURDAY, APRIL 7, 2012
    [Media] 7 Kinds of Social Media Companions You Must Avoid
    Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Since it’s easy to start conversations on social media, AND it is good etiquette to extra-nice in the social media world, you will get approached by all kinds of people. Here are seven kinds of social media companions you can avoid: 1.
  • YFS MAGAZINE  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Top 5 Ways Social Media Can Help Your Small Business
    Social media is essentially a great way to grow your business. Grow Marketing & Sales content marketing inbound marketing marketing social media social media marketingBusiness
 relationships can be enhanced and nurtured.
  • OCCAM'S RAZOR  |  MONDAY, NOVEMBER 2, 2015
    [Media] How To Suck At Social Media: An Indispensable Guide For Businesses
    I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Social Media solves for See and Think intent primarily.
  • INC STARTUPS  |  WEDNESDAY, MAY 3, 2017
    [Media] How to Turn Your Social Media Followers Into Customers
    Learn how to harness the full potential of social media to generate leads and increase revenue. Social Media ToolkitWant to attract more customers?
  • YOUNGUPSTARTS  |  MONDAY, OCTOBER 8, 2012
    [Media] [Infographic] Social Media Guidelines At Work
    We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. While there are both pros and cons, it is up to you to decide if it is worthwhile extending your online social network at the risk of having unprofessional and embarrassing social media activity jeopardize your career.
  • BRANDANEW  |  FRIDAY, AUGUST 5, 2016
    [Media] How to Use Rich Media In Your Content Marketing Strategy
    The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Rich media content is visual, engaging, and generally makes your message more interesting. That apart, rich media can also make your content more shareable. How to Use Rich Media In Your Content Marketing Strategy. Rich media involves using more technological ways of marketing your brand.
  • DUCT TAPE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
    6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. If you invest effort in social media management consistently, platforms like Facebook and Twitter also help you establish a relationship with your buyers. Social Media social software Startups Jessica Davis
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Media] Why You Need Social Media for Customer Support
    Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. Companies that extend their customer support to the social media realm tend to have better reputations than those that don’t. That’s why social media is such an effective way to deliver top-quality customer service.
  • BOTH SIDES OF THE TABLE  |  SUNDAY, SEPTEMBER 15, 2013
    [Media] Why The Media Has Been Wrong About YouTube Networks
    For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, JUNE 18, 2012
    [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
    Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Social media can help to further expand and develop these relationships outside of the face-to-face line of conversation.
  • DUCT TAPE MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Boost Your Social Media Engagement With These Tips
    Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? Here are numerous ways that you can boost engagement on your social media accounts.
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 10, 2014
    [Media] How to Set Social Media Up from Scratch
    How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. 8) Created Cyfe dashboard for single reporting interface to monitor and measure ongoing social media impact. Social Media
  • DUCT TAPE MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] 5 Ways Social Media Can Drive Local Business
    5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. While it’s true many social media tools offer the opportunity to connect with global audiences, they’re also great for driving local business when used in a targeted fashion. Duct Tape Marketing Social Media openappcenter
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 30, 2015
    [Media] Where Does Social Media Fit into the Customer Journey?
    Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. It can also be overwhelming for some business owners who begin social media marketing without a plan. To understand how to use social media marketing, you first have to understand how your customers think.
  • YOUNGUPSTARTS  |  MONDAY, MAY 11, 2015
    [Media] Making Social Media Work For SMEs
    Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. It’s exactly the same in social media. [6] By Dr. Karen M.
  • CROWDSPRING BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Media] Best Social Media Tools For Your Small Business
    Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. Let’s first take a minute to help you understand why you should take the time now to decide whether you should invest some of your marketing and advertising efforts in social media.
  • YOUNGUPSTARTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Improve Your Job Search With Social Media
    Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere. This infographic gives you tips on how to use social media to attract employers and get hired, along with tips on what to avoid posting.
  • DUCT TAPE MARKETING  |  MONDAY, MAY 11, 2015
    [Media] The 20 Minute Social Media Routine for Haters
    The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. I love social media, but I acknowledge it can be time-consuming. If you’re a small business owner, you probably feel like you don’t have enough hours in the day to grow your business let alone tweet, post, like, share and pin on social media. You may even hate social media entirely. Social Media
  • DUCT TAPE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Media] 8 Social Media Hacks to Increase Customer Retention
    8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. By neglecting the other components of social media and focusing only on marketing, businesses aren’t realizing the full potential social media has to offer their business in terms of building long-term relationships with their customers.
  • CONVERSIONXL  |  WEDNESDAY, JANUARY 30, 2013
    [Media] How to Use Social Media To Drive Sales
    According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. So don’t use social media to sell per-se.
  • UP AND RUNNING  |  MONDAY, NOVEMBER 3, 2014
    [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
    Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats. That doesn’t make connecting with media professionals any less important. Find the interest point to help make the media connection.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, JUNE 7, 2012
    [Media] Important Keys for Separating Business and Personal Social Media
    Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Just because you’ve met a new contact at a networking event or had a friend or business request a connection doesn’t mean you need to connect via social media sites.
  • AWEISSMAN.COM  |  THURSDAY, APRIL 19, 2012
    [Media] Media: What's Past is Prologue
    Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. In this environment, the role for the "media company" is vastly different than the last few decades. Media: Whats Past is Prologue.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, NOVEMBER 30, 2013
    [Media] The Old Ways Of Social Media Marketing Are Broken
    Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant buying banner ads on Facebook, or buying a position on search engine results, or sponsoring some blog entries, but these doesn’t work anymore. Where are the young social media users going?
  • THE EQUITY KICKER  |  THURSDAY, APRIL 9, 2015
    [Media] Facebook still dominates teen social media
    Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. As you can see from the chart above Facebook and Facebook owned Instagram top the charts.
  • BRANDANEW  |  THURSDAY, NOVEMBER 12, 2015
    [Media] How To Get Perfect Pictures For Your Blog And Social Media
    Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. People nowadays have little patience to read long paragraphs. Conveying the message through an image is the easiest way to make an impact.
  • YOUNGUPSTARTS  |  SUNDAY, APRIL 26, 2015
    [Media] [Review] The Art Of Social Media
    Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Providing over 120 “power tips for power users”, the slim volume provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing. Keen to learn from the legendary Guy Kawasaki?
  • YOUNGUPSTARTS  |  TUESDAY, MARCH 27, 2012
    [Media] 11 Industries That Benefit Most From Social Media
    More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. But there are some industries that seem to take advantage of social media better than others. Whatever the reason, these industries are finding that social media is an incredibly beneficial tool. Old media.
  • YFS MAGAZINE  |  MONDAY, JUNE 15, 2015
    [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
    Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
  • DUCT TAPE MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Is Media Manipulation the New Media Relations
    Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus. This week, I exposed HARO, the service he founded, for what it is: a cesspool of media manipulation and enabler of bad journalism.
  • YOUNGUPSTARTS  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] 4 Emerging Concepts & Trends In Social Media Marketing
    Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. It’s no secret that the 18- to 34-year-old demographic is the most coveted one – they are the future of any product, and if you want to reach them, then you have to have a social media strategy. Here are some social media marketing trends that are currently unfolding: 1.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Social Media Gives Consumers and Brands a Direct Connection
    Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Through social media outlets, consumers have been able to easily convey their opinions – whether it be criticism or praise – about various brands. Social media – a public forum. Consumer interaction through social media.
  • CROWDSPRING BLOG  |  SUNDAY, JULY 24, 2011
    [Media] When social media goes bad: a cautionary tale.
    Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign. A few of week’s ago, the Milk Board and their agency, San Francisco-based Goodby, Silverstein & Partners, launched a new social media campaign, a tongue-in-cheek look at how drinking “milk can help reduce the symptoms&# of premenstrual syndrome.
  • DUCT TAPE MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Media] Using Media Relations to Boost Your Business
    Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Social media. There is no denying the power of social media or email marketing but all the posts and emails in the world won’t matter if your customers don’t use that network or read their email.
  • INC STARTUPS  |  THURSDAY, NOVEMBER 15, 2012
    [Media] Social Media Strategy for Novices
    Have you been avoiding social media because you don't know where to start? How can a social media novice start thinking about implementing a social strategy? Perhaps you're from a small or mid-sized business, which still hasn't gotten on the social media bandwagon. Here's a set of questions to go through before you dive into social media. Why are you going into social media? What's your company's purpose in getting into social media?
  • BRANDANEW  |  MONDAY, SEPTEMBER 7, 2015
    [Media] 10 Awesome Social Media Facts You Need To Know NOW
    46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us. After the initial upheaval, we have now settled down with a few networks that have survived the battle and emerged with their own dedicated user bases.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Media] 10 Ways to Attract the Perfect Customer via Social Media
    So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social! Make sure your social media names are your company name and that they are easy to find.
  • INC STARTUPS  |  WEDNESDAY, JULY 26, 2017
    [Media] How to Create a Social Media Content Calendar
    A social media content calendar might be the perfect solution. Social Media ToolkitNeed a template to organize all your ideas, social posts, and editorial content?
  • VC CAFE  |  SUNDAY, FEBRUARY 21, 2010
    [Media] Will Catch Media be the iTunes for the Android Phone?
    Aardvark and reMail were the most recent buys and now, several sources report that theIsraeli start-up Catch Media may be next. Catch Media’s “Play Anywhere&# technology enables users to access media stored in their home computers (digital movies, music, books, etc) through a range of devices, including mobile phones, DVRs and car media players. Catch Media was founded in 2003 by two brothers, Yaacov and Boaz Ben-Yaacov.
  • YFS MAGAZINE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media] Here’s Why Social Media Marketing Works On A Startup Budget
    Social media is the future of marketing, there is no doubt. Grow Marketing & Sales marketing social media social media marketing
  • DUCT TAPE MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Media] 12 Resources to Generate Leads with Social Media
    12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business. Moreover, by spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
  • DUCT TAPE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
    5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. Here are five simple steps to kick-start your social media this year. You should set a basic goal for your social media activities for the year.
  • ONSTARTUPS  |  TUESDAY, OCTOBER 30, 2012
    [Media] The Classy Way To Get Media Coverage For Your Startup
    Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. So here's an idea to try when getting media coverage for your startup - don't start by pitching the product. Hell, you'd be unlikely to start a sales pitch without knowing your customer, or begin discussions with an investor without finding out exactly what they were interested in -- so why treat the media differently?
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 27, 2013
    [Media] 3 Ways To Brand Your Startup Using Social Media
    From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. Facebook influences the spending habits of social media users like no other network. It’s always important to fill out social media profiles, but it’s vital on LinkedIn where prospective clients and employees seek information about you. Professionalisms Online marketing small business social media social media marketing by DJ Miller.
  • DUCT TAPE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Media] Using Visual Media to Boost Your Marketing
    Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Visual media is emerging as a very important and powerful tool in online marketing. Integrating Visual Media into SEO. A content-centric SEO strategy will naturally include visual media in the mix of content types to publish and share.
  • INC STARTUPS  |  FRIDAY, MAY 12, 2017
    [Media] Why Your Business Can't Be Casual With Social Media Anymore
    Social media used to be cheap and easy. Social Media ToolkitNow, it's time to get serious.
  • DUCT TAPE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Media] Why Earned Media Is Essential to Marketing Success
    Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. The term “earned media” is pretty fashionable these days. I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. So, let’s further define what earned media is.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Media] 3 Tips To Avoid Scheduled Social Media Disaster
    You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. When you schedule all your social media ahead of time through a service like Hootsuite, your posts all show up with a little line of subtext that discloses they’re coming from hootsuite, so everyone knows your faking your live interaction.
  • CROWDSPRING BLOG  |  TUESDAY, JULY 23, 2013
    [Media] Should You Give Up On Social Media Marketing?
    The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A recent study by Custora found that email marketing and search deliver more profitable customers than social media. I wrote an opinion for Entrepreneur Magazine about the Custora study: Does Search Produce Better Customers Than Social Media? Custora’s findings about social media are misleading.
  • THE NEXT WEB  |  TUESDAY, NOVEMBER 12, 2013
    [Media] 10 surprising social media statistics that might make you rethink your social strategy
    Social media is changing faster than ever, as if that wasn’t something everyone already knew! If you’re managing social media for your business , it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media. Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ Source: Social Media Video 2013.
  • YFS MAGAZINE  |  TUESDAY, AUGUST 2, 2016
    [Media] 7 Sure-Fire Tips To Promote Your Brand On Social Media ?
    Grow Marketing & Sales content creation content marketing content strategy marketing social media social media marketingEven the best content will often go unread because it hasn’t been found.
  • BRANDANEW  |  SATURDAY, JUNE 13, 2015
    [Media] What Value Does Social Media Create For Your Brand?
    The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Understanding: What Value Does Social Media Create For Your Brand? Social media and content marketing will drive trust and discoverability : Research shows 52 percent of app downloads are driven by word of mouth.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Media] Be Everywhere: Connecting Social Media to the Real World
    Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations. And not all of your customers are allowing social media to affect their buying decisions. Go beyond social media. Branding Content marketing Marketing Strategy Social Media Jeremy Mille
  • YFS MAGAZINE  |  FRIDAY, OCTOBER 14, 2016
    [Media] 8 Quick Tips To Upgrade Your Social Media Presence
    When you're running a fast-paced business it's easy to slack off a little on social media. Grow Marketing & Sales marketing social media social media marketing
  • INC STARTUPS  |  FRIDAY, JUNE 23, 2017
    [Media] These 4 Social Media Tips Will Save Your Small Business from Failing
    Adopt a future-proof social media strategy and protect your business from failure. Social Media Toolkit
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, AUGUST 18, 2013
    [Media] 7 Steps to Productive Business Use of Social Media
    Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, AUGUST 18, 2016
    [Media] Top 7 Social Media Marketing Tips That Have Taken The World By Storm!
    Social media platforms have been bridging the gap between nations, connecting people across the world. With their fun, interactive, attractive interface and mass appeal, social media is a rising marketing tool for budding web entrepreneurs. Discussed below are the top 7 social media marketing tips to boost your business: 1. Be active on social media forums The best and most obvious way of reaching more people is by being active on the various social networking sites.
  • YFS MAGAZINE  |  THURSDAY, SEPTEMBER 24, 2015
    [Media] How To Generate B2B Sales Leads Using Social Media
    The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads. Grow Marketing & Sales content marketing lead generation marketing sales social media social media marketing
  • VC CAFE  |  THURSDAY, APRIL 7, 2011
    [Media] Israeli Startup Picapp Merges with YBrant Media
    Ybrant Media , an large Indian Media portfolio of companies, has acquired Israeli startup PicApp for an undisclosed amount. This is Ybrant Media’s second acquisition in Israel. Following the acquisition, Picapp’s employees will join YBrant Media. The company has previously bought Advertising startup Oridian in 2007 ( see coverage on VC Cafe ).
  • INC STARTUPS  |  WEDNESDAY, OCTOBER 24, 2012
    [Media] Social Media Made Easy
    Let social media aid your sales efforts. With less effort than you think, your organization can increase online conversions through genuine engagement on multiple social media platforms. Social media sites can contribute heavily to the top of your lead funnel if the engagement is original and custom-tailored to each specific social media platform. Reaping the benefits from social media requires genuine engagement, valuable content and brand consistency.
  • YFS MAGAZINE  |  FRIDAY, SEPTEMBER 18, 2015
    [Media] 5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets
    Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.
  • YOUNGUPSTARTS  |  TUESDAY, NOVEMBER 22, 2011
    [Media] [Infographic] Small Businesses More Comfortable With Social Media: Constant Contact
    Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. Here’s the full infographic: Others Constant Contact infographic marketing small business small medium enterprises social media social media marketing
  • YOUNGUPSTARTS  |  TUESDAY, NOVEMBER 6, 2012
    [Media] [Infographic] How Social Media Is Destroying Productivity
    One of the biggest culprits is indulging in social media – whether is it checking your Facebook account, watching that frivolous YouTube video a friend (or worse, colleague) just sent over, the problem is not so much wasting time indulging, but it takes an average of 23 minutes for a worker to get back into their work rhythm after! Earlier we showed how employee laziness is affecting productivity at the workplace.
  • DUCT TAPE MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Media] How Live-Streaming is Changing Social Media
    How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. He is the Founder of Social Media Examiner , the Social Media Marketing Podcast , and the Social Media Marketing World Conference , which is one of the largest gatherings of social media professionals in the world. Will we see it at the Social Media Marketing World Conference in March 2017? Podcast Michael Stelzner Social Media Examiner
  • BRANDANEW  |  FRIDAY, OCTOBER 30, 2015
    [Media] 7 Types Of Photos Your Social Media Fans Will Engage With
    Having no engagement on posts is the social media equivalent of talking to yourself – it shouldn’t happen. Posting more photos your social media fans will engage with can help your brand. Use social media automation to save time and reach your audience. Example: Famous YouTuber ‘Superwoman’ loves posting selfies on social media. This translates well into social media too, as seeing a picture of a furry cat or a happy dog acts as a stress buster to people.
  • VC CAFE  |  THURSDAY, NOVEMBER 28, 2013
    [Media] Media, Education and Context in 2020
    While it doesn’t seem that far away, I took the liberty of virtually ‘closing my eyes’ to imagine how Media, Context and Education would change in 6 years time. ” Media in 2020. In 1939 the New York Times wrote an op-ed on the adoption of a new media format back then, the Television, saying: “The problem with television is that people must sit and keep their eyes glued on a screen; the average American family hasn’t time for it.”.
  • CROWDSPRING BLOG  |  WEDNESDAY, JUNE 29, 2011
    [Media] Social Media Revolution – Facts and Figures (Updated)
    A few years ago, Erik Qualman, the author of Socialnomics , produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world. Here’s the video with many more fascinating facts and figures: Related posts: Social Media Revolution – Facts and Figures.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, APRIL 6, 2013
    [Media] Gen-Y Should Thank Gen-X For Social Media Today
    entrepreneurs gen-y social media startups gen-x business boomers What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Gen-Y (Millennials). Gen-X has just 46 million members, but they continue to lead the way and set the standards in the startup world. Gen-X is the group that will bridge the two larger generations of Boomers and Gen-Y.
  • HOW TO CHANGE THE WORLD  |  TUESDAY, MARCH 20, 2012
    [Media] Free social-media webinar with Mari Smith and me
    Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here: [link]. See you on March 28th
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  WEDNESDAY, JULY 17, 2013
    [Media] Which Is Better: New Media Marketing Or Old School Internet Marketing?
    world of blogging, podcasting and social media, versus traditional internet marketing formats. This is the part of the … Read the rest of this entry » Business Strategy Make Money Online adam short Conversion Blogging internet marketing new media marketing niche profit classroom pat flynn social media Tweet I received an email recently from one my newsletter subscribers named Zsolt , who is from Hungary.
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Media] 5 Social Media Lessons Gleaned from a New SMB Study
    There is no shortage of social media advice. This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). Social media users are almost spiritual about the ‘right’ way to approach social promotion. However, 27% of SMBs reported focusing on building a very large number of followers or fans on social media, regardless of interaction.
  • INC STARTUPS  |  THURSDAY, AUGUST 2, 2012
    [Media] Top 5 Social Media Fails
    Fact is, your social media strategy could use an upgrade. The White House does it , the world's biggest media outlets do it, and your business looks out-of-date without it: Social media. So, to give you an update, we turned to some of the world's top social-media professionals. Here are their top social-media mistakes to avoid: 1. The same point rings true for social media. Fail-safe: Take on social media platforms one at a time.
  • YOUNGUPSTARTS  |  WEDNESDAY, APRIL 16, 2014
    [Media] [Infographic] The Potential Of Social Media For B2B In 2014
    It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space. Here’s an infographic that looks at the potential of social media for B2B businesses this year.
  • STARTUP PROFESSIONALS MUSINGS  |  FRIDAY, JULY 27, 2012
    [Media] Trial and Error for Business Social Media Will Fail
    Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
  • DUCT TAPE MARKETING  |  MONDAY, JULY 2, 2012
    [Media] What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
    Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Here are 5 tips for small business owners to be more likeable and ensure greater success using social media: Listen first. Social media is about engagement and having a conversation, not about self-promotion. Spend at least 30 minutes a day on social media.
  • CROWDSPRING BLOG  |  WEDNESDAY, MAY 9, 2012
    [Media] Growing Your Small Business Using Social Media: The Facts
    We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
  • DUCT TAPE MARKETING  |  MONDAY, JANUARY 21, 2013
    [Media] How to Guarantee ROI With Social Media Participation
    Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation. If you want to guarantee ROI with your social media participation you must first build trust and then turn trust into sales. The social media lead system.
  • THE ENTREPRENEURIAL MIND  |  THURSDAY, FEBRUARY 17, 2011
    [Media] The Wild West of Social Media Marketing
    So what is the magic formula for effective marketing through social media? The truth is that marketing through social media is wide open at this time. The answer will shape which type of social media works best and how you need to shape your message. Transactional relationships may work better with quick and easy media such as Twitter or even e-mail marketing. Quick reminders and "deals" work best with short blast media.
  • YOUNGUPSTARTS  |  TUESDAY, DECEMBER 20, 2016
    [Media] 6 Keys To Selling On Social Media
    by Grant Leboff, author of “ Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More “ To make a sale, we go where our customers are. But in this radically transformed digital environment, reaching customers needs a totally new approach: they’re on social media now. To sell with success on social media requires a radical change in perspective. Blatant marketing messages cross a line into irritation on social media.
  • INC STARTUPS  |  MONDAY, JULY 17, 2017
    [Media] An Early Warning Sign to Change Your Social Media Strategy
    Businesses that treat social media as just another marketing channel are in for a rude awakening. Social Media ToolkitA user revolt is brewing. Fake is out. Honesty is in.
  • THE NEXT WEB  |  SATURDAY, OCTOBER 5, 2013
    [Media] The 7 biggest counterintuitive social media mistakes you may be making
    When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. As social media becomes a bigger part of our overall marketing strategies, more tools are becoming available to help us get the most out of our efforts. Entrepreneur Social Media Analysis and Opinion How-To''s
  • INC STARTUPS  |  TUESDAY, MAY 28, 2013
    [Media] The Queen of Social Media
    But keep talking to this bubbly, 27-year-old social media whiz, and you’ll quickly learn she’s something else at heart: a hustler, in the best sense of the word. True to her generation, Kabani has been steeped in social media for years. To establish her credibility in the field, she wrote The Zen of Social Media Marketing , which was one of the first comprehensive best-selling guides on the market.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, SEPTEMBER 28, 2015
    [Media] Social Marketing: How to Promote your Blog on Social Media
    You’re thinking about taking a more proactive approach towards your presence on social media, but you have no idea where to start. If you’re looking to market something, there’s literally no reason for you to not be using social media. Here are some of the benefits that you can reap by using social media in an effective and engaging way: Driving Traffic – Social media is a great way to drive traffic to whatever it is that you’re offering.
  • INC STARTUPS  |  THURSDAY, APRIL 27, 2017
    [Media] The Most Successful Leaders on Social Media Share These 5 Habits
    Ever wonder why one company excels on social media when others fail? Social Media Toolkit5 growth accelerating habits every successful leader must embrace.
  • YFS MAGAZINE  |  WEDNESDAY, AUGUST 17, 2016
    [Media] 4 Secrets Of Super Successful Brands That Use Social Media
    Grow Marketing & Sales marketing social media social media marketingWith more than 2 billion social network users, it’s obvious
 that every business owner should consider how to make the best use of their social presence.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, APRIL 21, 2016
    [Media] 6 Social Media Hacks to Grow Your Blog
    While social media has really only been on our collective horizon for a decade or so, it has nevertheless managed to radically altar how we relate to one another, how we get our news , and how we conduct our businesses. To the blogger who has been working on increasing her audience, social media is already a clear necessity. Here are six social media hacks that are easy to implement that should also help your blog gain a bigger piece of the Internet readership and viewership pie.
  • INC STARTUPS  |  SATURDAY, JANUARY 7, 2017
    [Media] 3 Social Media Trends to Know in 2017
    3 social media trends to know in 2017
  • DUCT TAPE MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Media] 7 Steps For An Effective Social Media Marketing Plan
    7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. As a social media marketer, this makes me very excited.
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